Advertising Training Classes and Programs

Buying Advertising Get maximum value from your advertising budget by implementing the tips offered here. Learn some pointers on how to buy advertising in print, radio, television, billboards, transit, and on the Internet. Get all the necessary tools to manage your advertising budget cost-effectively. more...

Cr ez des supers slogans Grace a ce JEDlet, vous saurez reconna tre un slogan g nial, d terminer celui qui convient le mieux a votre produit et r diger des slogans efficaces. more...

Evaluating Adwriting Learn to make an educated evaluation of the advertising copy supplied from freelancers and advertising agencies to ensure that it meets your business needs and provides maximum impact for every advertising dollar you spend.Discern the different strategies, styles, and techniques incorporated to create effective advertising copy in the media of print and radio. (Does not cover television... more...

Simple Steps to Super Slogans To develop and preserve a positive corporate image, organizations inevitably rely on slogans. The information presented here offers valuable tools on how to identify a successful slogan, determine the right type of slogan to use for your product, and how to go about writing and testing effective slogans. more...

Advertising Design Course Ready to put on your Madison Advenue shoes? Buckle up, because there's no better time to become an ad designer. In this 6-lesson course, you'll learn the principles of the advertising design from both a creative and a business perspective. Case studies from print, Web, and TV showcase advertising concepts at work: persuasion, color psychology and composition, copywriting and... more...

Banner Advertising The trickiest part about advertising is that despite centuries of study, tracking, and scrutiny, human behavior remains complex and unpredictable. No-one really knows enough about how a target audience will respond to be 100% certain that any ad campaign will be successful. However, an understanding of the basics can most assuredly tilt the odds in your favor! In this hands-on course... more...

Networking Made Easy (Toronto) Nov 28, 2006 8:30 am - 12:00 pm Networking is a basic and critical skill for success in any work environment. Learn some fundamentals that will help you to become a better and more confident networker. Why networking is more than simply handing out business cards Learn techniques to take the fear out of networking Develop effective strategies to maintain and grow your network more...

Fundamentals of Effective Advertising (Advertising training for marketers) This is our flagship workshop, introducing marketers to the essential skills and tools needed to work more effectively with agency partners. Training is geared to the needs of brand managers, product managers, and marketing managers in companies that invest in broadcast media. See our website for full details of the workshop. more...

Advertising Correspondence Course - Certificate and Diploma Training Overview There are certain skills that you need to become a successful Advertising practitioner. The ICI Advertising Program helps you learn them quickly and conveniently. With a strong emphasis on practical skills students will learn: * Copywriting * Graphic design and production * Art direction * Media presentation * Media planning and evaluation * Advertising... more...