Develop your marketing team and skills with professional Marketing training programs and resources
Some important terms: marketing, team development, branding business skills, sales, marketing, legal, finance, human resources, management, executive coaching, coach
Papa's Pizza Case Study 1: The 4 Stages of Marketing From chocolate bars to cocoa futures... From safety campaigns to safety testing... Hard selling is yesterday's news. Today's successful business people use their marketing skills to keep customers at number one, to put customers' needs first... and not just in sales, but in every area of the business -- operations, research, distribution and design. Which means that in successful... more...
Papa's Pizza Case Study 5: Marketing Positioning From chocolate bars to cocoa futures... From safety campaigns to safety testing... Hard selling is yesterday's news. Today's successful business people use their marketing skills to keep customers at number one, to put customers' needs first... and not just in sales, but in every area of the business -- operations, research, distribution and design. Which means that in successful... more...
Principles of Marketing Fundamentals of Marketing Principles of Marketing: Fundamentals of Marketing offers the student an overview of the information required to identify key marketing terms, language, and concepts. The program details the elements of the marketing mix, the stages of the product life cycle, and the proper steps to implement the market segmentation process. Managers, supervisors, and employees who want to learn basic marketing... more...
Principles of Marketing Product Strategy Principles of Marketing: Product Strategy offers the student an overview of the information required to classify consumer and business products, create and promote brand equity, and implement new product development strategies. The program details the functions and objectives of packaging and labeling strategies, the stages of the consumer adoption process, and the four product development... more...
Principles of Marketing Distribution Strategy Principles of Marketing: Distribution Strategy offers the student an overview of the information required to identify types of distribution channels, select appropriate distribution partners, and develop an efficient distribution system. The program details the steps for selecting suitable distribution channel partners, the goals your distribution strategy should achieve, and the process to... more...
Principles of Marketing Promotion Strategy Principles of Marketing: Promotion Strategy offers the student an overview of the information required to identify the elements of the promotional mix, determine appropriate promotional objectives, and select the advertising types and public relations tools to implement. The program details the procedures for creating an advertising campaign, the types of promotional strategies, and the steps... more...
Principles of Marketing Pricing Strategy Principles of Marketing: Pricing Strategy offers the student an overview of the information required to identify the role pricing plays in the marketing mix, to select appropriate objectives for pricing strategies, and to choose common methods to determine pricing. In addition, the program details the issues to consider when establishing a pricing strategy, the legal constraints that can affect... more...
Brand Management: Integrated Marketing Brand Management: Integrated Marketing gives you information about integrated brands. The program provides you a process for integrating a brand throughout your company. Additionally the program defines brand diver components and how these components can be used to communicate an integrated brand through the appropriate media. The program also provides you with guidelines and processes for... more...
small businesses packaging The course focuses on general packaging concepts, functions, ideas customised for attendees, proctical training on how to make packages from different materials.
The course is conducted in Jordan only and can be delivered in Arabicmore...
SME marketing skills The program is organized to suit the small and micro businesses of homemade products. It a a part of series of training programs for community development programs.
The course explains the marketing concepts, develop skills, details marketing channels for small businesses especially for women business owners. more...
New Product Development New Product Development Certificate Program
Program Description
The New Product Development Certificate Program is designed to build competency in the process of transforming an idea to a commercial product. The program reviews the cradle to grave process of how to efficiently developing new products, and how to effectively take these products to the marketplace. The deliverables from this... more...
Get into Marketing A fantstaic introduction to the world of the marketing department.
You'll learn the basics of marketing products and services in only 7 hours at our High Holborn or Notting Hill training centres. To learn more, please visit www.holborntraining.co.uk. more...
Get into PR Your entry into the glamorous world of public relations
Learn the basics of public relations in only 7 hours at our High Holborn or Notting Hill training centres.
Visit www.holborntraining.co.uk for more information. more...
Marketing Courses - Business IT Diploma With Marketing & PR A diploma programme with the emphasis on equipping secretaries and administrators for a career in a marketing department.
You'll quickly learn about marketing and public relations and how a marketing department works as well as developing cutting-edge Microsoft Office skills.
Available at our High Holborn and Notting Hill training centres, this self-paced course with live tutor support... more...
Certificate in Business Marketing Aim:
To provide an in depth knowledge of marketing, advertising and promoting a business.
Target Audience:
People who want to be able to market their business more profitably. more...
Attracting Attention to Your Web Site Placing your business on the Web is a costly enterprise. You need to capitalize on your investment by attracting significant traffic to your site. You can achieve this by implementing a number of marketing strategies that are tailored to this medium. Outlined here are five different methods you can implement immediately. more...
Conducting Focus Groups with Flair Explore the fundamentals of conducting focus groups. The techniques provided here will help you gain maximum client feedback and cooperation. The focus group context can be software development, product/services launches, marketing campaigns or opinion polls. more...
Donnez une deuxi me vie a un produit en d clin Ce JEDlet traite en premier lieu de l analyse d un produit et des sympt mes qui caract risent un produit en d clin. Il pr sente ensuite des fa ons d am liorer un tel produit, notamment par l innovation, la diff renciation et le prolongement de la vie.Ce JEDlet contient des exemples qui se rapportent aux produits de consommation et aux produits industriels. Les proc d s et les modes de... more...
Ezine Advice If you have decided to produce an electronic newsletter or ezine for your business, or if you would like to improve upon your existing ezine or e-newsletter, follow this simple blueprint to increase the bountiful benefits of establishing an effective e-mail relationship with your clients and customers. more...
L art de conter : un gage de succ s Ce JEDlet pr sente l art traditionnel des conteurs et explique comment utiliser efficacement ce pr cieux outil de communication au profit de votre entreprise.On y trouve des trucs et des techniques utilis s depuis des si cles par ceux qui forgent des histoires. D couvrez les l ments de base qui vous permettront de cr er des histoires d entreprise vou es au succ s. more...
Marketing: Tired Products Are you experiencing difficulties with the sales and marketing of some of your products? Examine the key components of a thorough product analysis and the symptoms of tired products. Explore creative ways to improve tired products, such as product innovation, product differentiation, and product extension. more...
Pump Up Your Prose: Snagging Attention with Sayings I Spice-up your verbal and written business communication. Become a more compelling speaker, communicator and negotiator. This is the first of a two-part series that explores the use and origins of English expressions. Learning these sayings, expressions and idioms will help you use the right words in the right place for maximum impact. more...
Pump Up Your Prose: Snagging Attention with Sayings II This JEDlet enlightens, entertains and informs you about a multitude of sayings, expressions and idioms used in everyday speech. Stock up on an arsenal of idioms. Learn the fascinating and sometimes surprising origins of sayings, which make great conversational fodder and helps ensure that you use the right words in the right place for maximum impact. This is the second of two JEDlets that... more...
Selling Your Company to the Press It suggests different strategies to help you prepare for the interview and proposes some tips and tactics for skillfully answering pre-interview and interview questions. Glean some tips on how to present your organization and your message in a positive manner. more...
Tackling Tradeshows Get your money s worth every time you participate at a tradeshow! Use the methods proposed here to determine whether exhibiting at a tradeshow is a worthwhile investment for your company. Explore tips on how to plan, justify and participate in tradeshows to obtain maximum benefits. more...
Trouvez votre place d affaires Ce JEDlet est pr sent sous forme d une d marche simple a suivre, qui comprend quatre grandes tapes conduisant au choix d une localisation optimale. more...
Vendez votre entreprise aux journalistes Ce JEDlet traite des questions que vous devez poser au journaliste qui d sire r aliser une entrevue avec vous.Il vous pr sente aussi des trucs et astuces pour r pondre habilement et efficacement aux questions qui vous seront pos es lors de la pr -entrevue et lors de l entrevue elle-m me. Vous y trouverez galement des conseils sur la fa on de pr senter votre entreprise de mani re positive. more...
What's in a Name? How people initially perceive and respond to your business, product, or service, will often be determined by its name. If you are faced with the challenge of creating a name to brand a product, service, or business, follow this helpful guide to learn some basic strategies, creative techniques, and caveats involved in new name generation. This JEDlet does not cover legal trademark or... more...
Media Training Media situations rank among the most challenging speaking assignments. They are fraught with pressure and risk. An ill-considered remark, bad preparation, faulty research or just a generally unconvincing response can turn instantly into "bad press. more...
G K Lim's "Enhancing the leadership qualities of the sales manager" duration: two days
conducted by G. K. Lim, ISO CMS, FInstSMM
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INTRODUCTION
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Sales managers talk about productivity and reaching sales quotas. Those are end results, the reason for their being sales managers. However, end results don t... more...
Prospecting Strategies and Skills This seminar develops participant's ability to dramatically increase their ability to gain face-to-face meetings with customers, prospects and referral sources. Marketing letters, telephone prospecting skills, voice mail, email, gatekeepers, and follow-up strategies are addressed through skill practice exercises and feedback. more...
Practical Marketing Practical Marketing Workshops, aimed at small to medium sized businesses, both new start ups and growing businesses. The workshop is based on a ficticious company which makes learning the tools and techcniques of marketing easier. Workshops are tailored to individuals groups, and can be held in house or locally. Workshops are designed for groups of 5 to 15 individuals. more...
MARKETING MOMENTUM(tm) THE MARKETING MOMENTUM GROUP COACHING TELECLASS SERIES(tm):
Each one-hour teleclass introduces business marketing concepts and principles for the first portion of class; remainder of class is devoted to practice-specific, live, situational coaching.
* Marketing material will include:
+ counseling practice marketing do's and don'ts
+ branding/niche targeting... more...
Unlimited Referrals Marketing System Web Based Training Program This is a Perfect Follow-Up to Live Referral Training from RCI
Learn The Unlimited Referrals Marketing System and Create a Continual Flow of New High-Quality Clients
If you are a veteran producer, then you know the importance of leveraging your hard work. You have a base of loyal clients. You want them to refer you to as many top-level prospects as possible. This system shows you how to make... more...
Island Survival: Marooned on Horseback in Jamaica's Cockpit Country Island Survival: Marooned on Horseback in Jamaica's Cockpit Country will take you through a step by step "tune up" to enhance team performance and fine-tune your corporate, sales and marketing strategy together. Loosely based on the TV show Survivor, this is a simulation of an equestrian adventure in the hills of Jamaica. Your team gets lost and must invent and market a product... more...
Sales&Marketing Management This product is packed with ideas and tools to help you to analyze your company, your market, your competition and develop a marketing strategy that gets results. You will also kearn how to train and motivate sales staff to acheive company goals. The product will help you acquire the tools to become a better manager and adapt the the changing needs of your business. The product is available as... more...
Survivor Team Building for Executive Retreats: (Malaysia) Explore the Malaysian rainforest through this 2 - 4 day Survivor Style simulation. Loosely based on the TV show Survivor, you and your team will:
- Forge stronger links between geographically dispersed teams
- Develop strategies for improving processes
- Fine-tune your marketing and sales strategy
- Identify new target markets for your products and services
- Identify and eliminate... more...
Creating Effective Marketing Collateral Proposals, case studies, white papers and presentations are some of the most commonly used sales and marketing tools. Learn to create compelling and persuasive sales and marketing collateral.
Call 91 9820054581 for more details. more...
Branding & Identity Course Did you ever wonder how giant corporations such as CBS, BMW, and Sony establish their corporate images? And how important these company images are in promoting their respective franchises? You'll discover the answers in this course.
Explore through case studies the essential skills required to design logos, marketing materials, and advertising programs to establish and promote a corporate... more...
Marketing Basics for Business Success (Toronto) Nov 7, 2006
9:00 am - 4:00 pm
Increase your knowledge of fundamental marketing basics to develop sound marketing plans and understand how to implement them.
Understand what marketing is, and what it is not
Develop an understanding of the key concepts and terminology in contemporary marketing management
Learn why marketing is fundamental to any industry, and a basic business activity more...
Marketing Basics for Business Success (Durham Region) Nov 16, 2006
9:00 am - 4:00 pm
Increase your knowledge of fundamental marketing basics to develop sound marketing plans and understand how to implement them.
Understand what marketing is, and what it is not
Develop an understanding of the key concepts and terminology in contemporary marketing management
Learn why marketing is fundamental to any industry, and a basic business activity more...
Mastering Your Marketing May 16, 2007
12:00pm - 1:30pm
111 5th Avenue, S.W.,
T2P 3Y6, Calgary,
Alberta
Is your marketing getting results? It could be time to change your approach to marketing. In this dynamic seminar, you ll improve your marketing skills and explore simple, affordable and effective ways to build your business. more...
Mastering Your Marketing Edmonton, Alberta
May 15, 2007
12:00pm - 1:30pm
Is your marketing getting results? It could be time to change your approach to marketing. In this dynamic seminar, you ll improve your marketing skills and explore simple, affordable and effective ways to build your business. more...
Mastering Your Marketing 550 Burrard Street,
V6C 2B5, Vancouver,
British Columbia
May 17, 2007
12:00pm - 1:30pm
Is your marketing getting results? It could be time to change your approach to marketing. In this dynamic seminar, you ll improve your marketing skills and explore simple, affordable and effective ways to build your business. more...
Branding 101 - What you NEED to Know You will learn:
the top 5 things you need to consider in building your brand
the most effective and least expensive options for taking your brand live
a core set of measurement tools to ensure that your efforts are generating results.
Since 2001 FAITH SEEKINGS DESIGN & COMMUNICATIONS Inc. has been educating clients in the world of branding and executing brand strategies to... more...
Marketing for Better Results Objectives:
By the end of the program, participants will be able to:
Define the nature and concept of marketing in a competitive environment.
Understand the process of planning for marketing activities.
Apply the techniques used in assessing market opportunities.
Gather information necessary for implementing successful marketing strategies.
Understand the implications of the 4Ps in marketing. more...
The Strategic Marketing Plan Objectives:
By the end of the program, participants will be able to:
Define the concept and scope of strategic marketing.
Understand the process of strategic planning.
Apply the techniques used in preparing the strategic marketing plan.
Develop the components of strategic marketing planning. more...
High Impact PR Public Relations is becoming more and more important for success in today s business environment. As a small business owner or manager, it is vital that you let prospective and current customers know about your products and services in a cost effective and efficient manner.
This seminar is designed to provide you with information and resources that can improve your ability to generate... more...
The Art of Marketing Training in marketing skills is essential to the growth of your company in today's competitive market. Effective marketing skills are of incredible value to any company or organization, cutting costs and raising profits. Through a marketing skills training program, you will gain the tools you need for your company to make more of impact on more potential customers and clients, while... more...
Marketing Course - Business IT With Marketing & PR Diploma
Not only will you learn computer skills and total command of Microsoft's universally accepted software programs including Word, Excel, PowerPoint and Access, but you will also be able to start your new career with a solid understanding of the Marketing and PR business that will stand you in good stead from day one.
And don't forget, these are transferable skills, sought after by most... more...