Search Engine Marketing Strategies for Small Business Operations - Instructor Led
Internet Marketing
Training
Provided by Online Training Directory
Let an Search Engine Expert teach you how to quickly obtain top rankings and generate $$$ for your small business. A Great Value!
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Search Engine Marketing Strategies for Small Business Operations - Instructor Led
Search Engine Marketing Strategies for Small Business Operations - Instructor Led
Full Description
Outcomes:
Assessment:
Week 1
How Do You Rank?
Each student will first analyze their site using free trial software to see where they
stand within the search engines, checking positions and looking at the different management reports. This will allow you to monitor your progress each week and to see what keywords/phrases to focus on. We will look at how people search on the web to understand why some keywords and phrases are easier to rank well on than others are. Everyone will have a clearer picture of what works.
Week 2
Improving Your Search Rankings!
Each student will further explore and dig deeper in what makes the search engines work, and why they may not be positioned in the top 30. Students will have to look at different factors and pitfalls such as: Site Popularity/ Weight of keywords; Keyword stuffing; Meta tags; and the Design of page(s) with meaningful markup (HTML).
Week 3
Titles and Descriptions
What''s in a name? Everything when it comes to a title. What about the description that will be seen by millions and strongly influence search engine placement? What about the rest of those Meta tags? Meta tags are not any big secret, but are they really needed?
Week 4
Supplemental Pages
Content Rich Supplemental Pages
Many sites are entered into by secondary pages. They act as alternate entrances to your site tailored to rank well on a particular engine, and for particular keywords. Since each engine has a different ranking algorithm; each judges certain things more important than others do. There are many reasons to use content rich pages and you will master the techniques in this course.
Week 5
Improving and Maintaining
In this lesson, you will continue to build on the previous lessons’ work while taking time to look at the sites that are ranked in the top ten. This is the time to analyze you competitors’ HTML codes and study their setup and design. Why is this important? By looking and analyzing what others are doing, it will provide you with some additional tactics. Many of the tactics you will learn can make the difference and sky rocket you to the top 30.
Week 6
Improving and Maintaining
In this lesson, you will continue to build on the previous lessons’ work while taking time to look at the sites that are ranked in the top ten. This is the time to analyze you competitors’ HTML codes and study their setup and design. Why is this important? By looking and analyzing what others are doing, it will provide you with some additional tactics. Many of the tactics you will learn can make the difference and sky rocket you to the top 30.
| Learn the secrets of effective search engine positioning and boost your Internet selling power a hundred fold. The perfect web business is the one that drives "targeted traffic" to their web site. How is this done? By achieving a top ranking in the major search engines, so do not underestimate what good positioning in the search engines can do for you. It has been estimated that up to 80 percent of all web site traffic comes from the major search engines. How do you go about learning the latest techniques and strategies? An expert will show you exact step-by-step techniques on how to “tweak” your web site by analyzing it and making the necessary changes in order to ensure your success and turning your business into a "selling machine." By completing each lesson, you will look at all the strategies in the search positioning process through analyzing their site, handling of keywords, basic HTML coding, making rich content pages, and more. Each lesson will build upon the previous to offer the opportunity to learn the basic requirements that will be needed for the major search engines. |
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Upon completion of this course, students will be able to: A. Have an understanding to develop effective keywords and keyword phrases relative to their site targeting your customers and clients. B. Know where and how to place keywords for maximum relevancy and learn the latest popularity factor. C. Understand & develop creative titles and descriptions to further insure surfers to visit their site to boost sales. D. Understand & develop supplemental content rich theme pages of different ranking algorithm for each search engine. E. Learn from competitors and understand some of the underhanded techniques they might employ and how to deal with them. H. Have constructive responses from the facilitator as needed to support and assist each student. |
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The student will demonstrate his or her understanding of the weekly lessons by answering the questions that will be turned in to the facilitator. Web optimizing strategies and selections made by the individual may vary with each student, but if the techniques and methods are followed, so will success. |
Each student will first analyze their site using free trial software to see where they
stand within the search engines, checking positions and looking at the different management reports. This will allow you to monitor your progress each week and to see what keywords/phrases to focus on. We will look at how people search on the web to understand why some keywords and phrases are easier to rank well on than others are. Everyone will have a clearer picture of what works.
Each student will further explore and dig deeper in what makes the search engines work, and why they may not be positioned in the top 30. Students will have to look at different factors and pitfalls such as: Site Popularity/ Weight of keywords; Keyword stuffing; Meta tags; and the Design of page(s) with meaningful markup (HTML).
What''s in a name? Everything when it comes to a title. What about the description that will be seen by millions and strongly influence search engine placement? What about the rest of those Meta tags? Meta tags are not any big secret, but are they really needed?
Content Rich Supplemental Pages
Many sites are entered into by secondary pages. They act as alternate entrances to your site tailored to rank well on a particular engine, and for particular keywords. Since each engine has a different ranking algorithm; each judges certain things more important than others do. There are many reasons to use content rich pages and you will master the techniques in this course.
In this lesson, you will continue to build on the previous lessons’ work while taking time to look at the sites that are ranked in the top ten. This is the time to analyze you competitors’ HTML codes and study their setup and design. Why is this important? By looking and analyzing what others are doing, it will provide you with some additional tactics. Many of the tactics you will learn can make the difference and sky rocket you to the top 30.
In this lesson, you will continue to build on the previous lessons’ work while taking time to look at the sites that are ranked in the top ten. This is the time to analyze you competitors’ HTML codes and study their setup and design. Why is this important? By looking and analyzing what others are doing, it will provide you with some additional tactics. Many of the tactics you will learn can make the difference and sky rocket you to the top 30.
Contact Hours: 24
About The Training Provider: Online Training Directory
Online Training Directory - Workforce and Continuing Ed online courses are offered at basic, intermediate and advanced levels. Going beyond basic training provides a deeper and more educationally rewarding learning experience, especially for students who wish to advance careers or initiate new ones. For the general lifelong learner we continue to offer "fun to learn" single, stand-alone courses.
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