| Title: |
Mystery Shopping |
| ISBN: |
1-894922-07-7 |
| Screens: |
26 |
Synopsis
Increasing sales and heightening customer satisfaction are common business objectives. Learn why companies hire mystery shoppers, what criteria to look for in a mystery shopping firm, how mystery shopping works, and how to maximize the benefits of this type of market research.
Objectives
- Define what mystery shopping is and how it works
- List characteristics to look for in a mystery shopping company
- Recognize some advantages and benefits of using mystery shopping in your company
- Identify how to maximize the effectiveness of a mystery shopping program
- Identify common mistakes made in an implementation and how to avoid them
Outline
- Acknowledgement
- Introduction
- Methods of Approach
- Basic Methods
- Complementary Methods
- Why Use A Mystery Shopper?
- Who Benefits
- Identifying Needs
- Mystery Shopping Benefits
- Who Uses Mystery Shoppers?
- The Retail Sector
- The Restaurant Industry
- The Service Industry
- Checkpoint I
- Mystery Shopper Profile
- Secret Agents
- Selecting the Right Shopper
- Choosing a Mystery Shopping Company
- Where to Look
- Finding Alignment
- Key Issues
- The Mystery Shopping Process
- Step by Step
- Maximizing Effectiveness
- Checkpoint II
- Additional Tips and Hints
- Common Pitfalls
- Success Strategies
- Practical Examples
- Final Checkpoint
© 2008 J.E.D. NEW MEDIA INC.
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