Instructor Led 3-days Training in Egypt

Career Coaching Workshop Duration: 3 days Description and Learning Objectives: At such time of financial crisis and changing markets, our awareness of the factors leading to excellent business performance is increasing day by day. Wellbeing and job satisfaction have been rated as major factors leading to excellence at business life and any other field. How many times have you met people who are not satisfied with  more...

Communicating with Influence Duration: 3 days Description and Learning Objectives After attending this program participants will be able to: -Demonstrate the use of open and closed questions. -Identify your behavioral style and its unique challenges. -Describe a model of feedback, communication, and listening. -Set SMART goals. -List tactics for dealing with difficult people. -Organize information in a clear and  more...

Effective Marketing Communication Duration: 3 days Description and Learning Objectives Developing the promotion program involves eight basic steps which can be applied to most promotional situations. The process should be treated in the manner of integrated marketing communication such that no element of communication with customers, consumers, employees, stakeholders or society at large is forgotten. The whole process should  more...

Designing and Managing Services Duration: 3 days Description and Learning Objectives As countries become service economies, marketers need to know more about marketing service products. Service industries have typically lagged behind manufacturing firms in adopting and using marketing concepts, but this is changing. Services marketing strategy calls not only for external marketing but also for internal marketing to motivate  more...

Distribution Decisions and Logistics Duration: 3 days Description and Learning Objectives As the world gets smaller in travel time and communication, and as populations expand, and products proliferate, distribution decisions are among the most critical a company can be involved in. Over the past ten years or so, the Internet has changed the way companies are doing business globally and this has placed significant pressures on  more...

Pricing Strategy and Decisions Duration: 3 days Description and Learning Objectives Price has always been one of the more important marketing variables because it is so visible. Despite the increased role of non-price factors in the modern marketing process, price remains a critical marketing element, especially in highly competitive markets. Competition and more sophisticated buyers have forced many retailers to lower  more...

New Product and Brand Decisions Duration: 3 days Description and Learning Objectives Product strategy decision makers in most firms recognize the financial necessity of managing existing products and the competitive advantages of regularly developing new products and services. Mature and declining products eventually must be replaced with newer products. New product development strategy thus is one of the most important  more...

Market Segmentation Target Marketing and Market Positioning Duration: 3 days Description and Learning Objectives When we look more closely at the needs and wants of customers, we discover that many buyers share similar preferences for products and services that satisfy those needs. Although we all like to feel that we are unique in what we need and want in life, we find that many others share the same unique desires. Consequently, most markets can be  more...

Marketing Information Marketing Research and Market Demand Duration: 3 days Description and Learning Objectives How do we know who the customers are and what they want or need? Only through the systematic gathering and analysis of market and consumer data can we hope to know the answer and to compete successfully with other companies who make it their business to know who their customers are and how well they perceive the products and the company.  more...

Know Your Customer Understanding Buyer Behavior Duration: 3 days Description and Learning Objectives Consumer markets and consumer buying behavior have to be known and understood before sound marketing plans can be developed. Marketers need to know the complex interactions that influence purchase behavior. At this programa ™s conclusion, participants should be able to -Know about current and potential customers that will enable them  more...

Marketing Strategy and Planning Duration: 3 days Description and Learning Objectives At this programs conclusion, participants should be able to : Know how to develop appropriate marketing Strategy and write a good marketing plan N. B. Content can be modified (Customized) as per customers requirements & business objectives Course Outlines -Corporate and division strategic planning a defining the corporate vision  more...

Fundamental Marketing Concepts Duration: 3 days Description and Learning Objectives Essentially, marketing is about delivering value to customers in order to satisfy their need and wants competitively and profitably. Many people think marketing is just selling or advertising. Some think marketing is just retailing. Many people in business treat marketing as something that happens at the end of the business process a  more...

Marketing for Non-Marketers Duration: 3 days Description and Learning Objectives At this programs conclusion, participants should be able to: Understand the necessity of adopting a holistic marketing orientation of all functions in the organization & be well acquainted with the principles of marketing. Any decisions taken by any function has an impact on the competitiveness of the organization. N. B. Content can be  more...

Defining Marketing The Art of Marketing Duration: 3 days Description and Learning Objectives -Introduce the participants to the basic elements of the marketing management process. -Identify and solve many business problems by using a marketing perspective. -This course will not turn the participant into a marketing wizard, but it will give him/ her a very broad understanding of what marketing is all about and the vital role that  more...

Talent Performance Management Duration: 3 days Description and Learning Objectives The purpose of this course is to introduce the importance of managing employees performance and its impact on the company performance and how that contribute in attracting and retaining good calibers. At the end of this course , you will be able to understand the following: -The competency based performance evaluation -The Performance  more...

ITIL V3 Service Design Duration: 3 days Description and Learning Objectives The course syllabus covers the management and control of the activities and techniques within Service Design, but not the detail of each of the supporting processes. The candidates will gain competencies in the following areas: -Management and control of all Service Design activities -Management and application of Service Design concepts,  more...

ITIL V3 Service Transition Duration: 3 days Description and Learning Objectives The course covers the management and control of the activities and techniques within the Service Transition stage, but not the detail of each of the supporting processes. The candidates will gain competencies in the following areas: -Introduction to Service Transition -Service Transition Principles -Management and control of all  more...

ITIL V3 Service Operation Duration: 3 days Description and Learning Objectives The course syllabus covers the management and control of the activities and techniques within Service Operation, but not the detail of each of the supporting processes. The candidates will gain competencies in the following areas: -Introduction to Service Operation -Service Operations Principals -Service Operation Processes -Common  more...

ITIL V3 CSI Duration: 3 days Description and Learning Objectives The course covers the management and control of the activities and techniques within the Continual Service Improvement stage, but not the detail of each of the supporting processes. The candidates will gain competencies in the following areas: -Introduction to Continual Service Improvement -Continual Service Improvement Principles  more...

ITIL V3 Service Strategy Duration: 3 days Description and Learning Objectives This course talks about the concepts, processes, policies and methods associated with the Service Strategy phase of the Service Lifecycle. It focuses on managing and controlling of the activities and techniques within the Service Strategy phase, without going into the details of each of the supporting processes. The candidates will gain  more...

Effective Change Management Duration: 3 days Description and Learning Objectives After attending this program participants will be able to understand that: Change is ever-present in our society. It is the only constant we can count on. How well employees deal with these changes will make or break the organizations ability to survive and remain competitive. N. B. Content can be modified (Customized) as per customers  more...

Todays Leader Essential Skills for Successful Management Duration: 3 days Description and Learning Objectives Leading and managing are not the same thing. Leaders often manage people, but not all managers lead. This program is designed for all people wishing to improve their leadership skills. At this programs conclusion, participants should be able to: -Master Peter Senges five disciplines. -Add Kouzes and Posners five practices to their life.  more...

Emotional Intelligence - The Edge for Leaders Duration: 3 days Description and Learning Objectives Todays fast pace and high rate of change requires different skills for survival and success. Higher stress levels require better handling abilities. Mentoring relationships are particularly essential in times like these. Expertise in a particular field plays a lesser role, while internal qualities like resilience, initiative, optimism, and  more...

ITIL V3 Foundation Duration: 3 days Description and Learning Objectives The purpose of this course is to help you gain knowledge of the ITIL ® terminology, structure and basic concepts and to comprehend the core principles of ITIL ® practices for Service Management. The ITIL ® Foundation course is not intended to enable application of the ITIL ® practices for Service Management without further  more...