Instructor Led 3 Years Training in Egypt

Effective Marketing Communication Duration: 3 days Description and Learning Objectives Developing the promotion program involves eight basic steps which can be applied to most promotional situations. The process should be treated in the manner of integrated marketing communication such that no element of communication with customers, consumers, employees, stakeholders or society at large is forgotten. The whole process should  more...

Designing and Managing Services Duration: 3 days Description and Learning Objectives As countries become service economies, marketers need to know more about marketing service products. Service industries have typically lagged behind manufacturing firms in adopting and using marketing concepts, but this is changing. Services marketing strategy calls not only for external marketing but also for internal marketing to motivate  more...

Distribution Decisions and Logistics Duration: 3 days Description and Learning Objectives As the world gets smaller in travel time and communication, and as populations expand, and products proliferate, distribution decisions are among the most critical a company can be involved in. Over the past ten years or so, the Internet has changed the way companies are doing business globally and this has placed significant pressures on  more...

Pricing Strategy and Decisions Duration: 3 days Description and Learning Objectives Price has always been one of the more important marketing variables because it is so visible. Despite the increased role of non-price factors in the modern marketing process, price remains a critical marketing element, especially in highly competitive markets. Competition and more sophisticated buyers have forced many retailers to lower  more...

New Product and Brand Decisions Duration: 3 days Description and Learning Objectives Product strategy decision makers in most firms recognize the financial necessity of managing existing products and the competitive advantages of regularly developing new products and services. Mature and declining products eventually must be replaced with newer products. New product development strategy thus is one of the most important  more...

Market Segmentation Target Marketing and Market Positioning Duration: 3 days Description and Learning Objectives When we look more closely at the needs and wants of customers, we discover that many buyers share similar preferences for products and services that satisfy those needs. Although we all like to feel that we are unique in what we need and want in life, we find that many others share the same unique desires. Consequently, most markets can be  more...

Marketing Information Marketing Research and Market Demand Duration: 3 days Description and Learning Objectives How do we know who the customers are and what they want or need? Only through the systematic gathering and analysis of market and consumer data can we hope to know the answer and to compete successfully with other companies who make it their business to know who their customers are and how well they perceive the products and the company.  more...

Know Your Customer Understanding Buyer Behavior Duration: 3 days Description and Learning Objectives Consumer markets and consumer buying behavior have to be known and understood before sound marketing plans can be developed. Marketers need to know the complex interactions that influence purchase behavior. At this programa ™s conclusion, participants should be able to -Know about current and potential customers that will enable them  more...

Marketing Strategy and Planning Duration: 3 days Description and Learning Objectives At this programs conclusion, participants should be able to : Know how to develop appropriate marketing Strategy and write a good marketing plan N. B. Content can be modified (Customized) as per customers requirements & business objectives Course Outlines -Corporate and division strategic planning a defining the corporate vision  more...

Fundamental Marketing Concepts Duration: 3 days Description and Learning Objectives Essentially, marketing is about delivering value to customers in order to satisfy their need and wants competitively and profitably. Many people think marketing is just selling or advertising. Some think marketing is just retailing. Many people in business treat marketing as something that happens at the end of the business process a  more...

Basic Sales Training Selling Fundamentals Duration: 2 Days Description and Learning Objectives Its no secret that selling has changed in recent years. This is an exciting and dynamic profession, yet it is one of the most underrated and misunderstood. The back-slapping, sleazy, joke-telling huckster has disappeared, and in his place is a new generation of sales professionals. This program is designed to help participants exhibit the  more...

English Courses Offered by Career Development organization CDO Career Development organization (CDO) is proud of presenting and being agent of the London Chamber of Commerce and Industry International Qualifications (LCCI IQs) LCCI have been awarded since 1887 and are recognized by employers, governments and universities worldwide. In 2003, the London Chamber of Commerce and Industry Examinations Board merged with Goal assessments, a pioneer in online  more...

Job Hunting Techniques Introduction: While looking for work can be an exciting time, it can also involve fear and discomfort about change and the unknown. Whether you are already in the midst of a job search or just thinking about it, this one day workshop will help you to determine what your skill set is made up of, the kind of work that is important and realistic to include in your search, and how to get started.  more...

In-House Freelance Soft Skills Trainers Development Program a Level 1 a Initiating the Trainer a Trainera s Kick-Off Training This workshop is designed to help the individual who is nota or at least not yeta a professional trainer. The focus is on the supervisor, manager or brand new trainer who has been asked to present or train a group of individualsa a task for which he or she has little prior experience. This a on the joba training can  more...