3 Years Web-based Seminars - Training Resources

InDesign CS4 Fundamentals Lodestone Live Lodestone Digital provides public InDesign classes across the country that are certified by Adobe. In addition to our public classes, we can provide InDesign training at your location for students who need custom solutions. Our instructors have years of InDesign production experience, and specialize in implementing digital media tools into a workflow. Before each on-site training session, we  more...

Flash CS4 Fundamentals Lodestone Live Lodestone Digital provides public Flash classes across the country that are certified. In addition to our public classes, we can provide Flash training at your location for students who need custom solutions. Our instructors have years of Flash production experience, and specialize in implementing digital media tools into a workflow. Before each on-site training session, we take a close look  more...

Dreamweaver CS4 Fundamentals Lodestone Live Lodestone Digital provides public Dreamweaver classes across the country that are certified by Adobe. In addition to our public classes, we can provide Dreamweaver training at your location for students who need custom solutions. Our instructors have years of Dreamweaver production experience, and specialize in implementing digital media tools into a workflow. Before each on-site training  more...

Captivate 4 Advanced Lodestone Live Lodestone Digital provides public Captivate classes across the country that are certified by Adobe. In addition to our public classes, we can provide Captivate training at your location for students who need custom solutions. Our instructors have years of Captivate production experience, and specialize in implementing digital media tools into a workflow. Before each on-site training session,  more...

Captivate 4 Fundamentals Lodestone Live Lodestone Digital provides public Captivate classes across the country that are certified by Adobe. In addition to our public classes, we can provide Captivate training at your location for students who need custom solutions. Our instructors have years of Captivate production experience, and specialize in implementing digital media tools into a workflow. Before each on-site training session,  more...

E-Mail Communication: Power, Peril, and Protocol Learn what to do before you press Send American businesses sent 1.4 trillion e-mails last year, and the vast majority were short missives hastily typed and fired off without much thought. You re addicted to its speed, but have you mastered the correct use of the tool? A poorly written e-mail can damage relationships, ruin a sales opportunity, and even limit your ability to move up within your  more...

Use Customer Service to Win Loyal Clients Differentiate By Making Client Satisfaction Pervasive Throughout Your Organization When service is blas , price becomes the decision driver for customers. If you aren't committed to delivering a high-level service experience, be prepared for a never-ending price war that slashes your margins. Today's marketplace demands that companies deliver consistent, stellar service to retain their existing  more...

Process Management for IT & Professional Services Firms Restore Profitability and Become Scalable Through Process Efficiency As a leader of an IT or professional services firm, you know that cost containment is critical to survive and thrive. Without it, you can't provide competitive pricing on proposals making it difficult to compete. Yet, there is a key part of your business that is draining your profits without you knowing it process management! IT  more...

Process Management for Manufacturing & Construction Firms Restore Profitability and Become Scalable Through Process Efficiency As a leader of a manufacturing or construction firm, you know that cost containment is critical to survive and thrive. Yet, there is a key part of your business that is draining your profits without you knowing it process management! Manufacturing firms that do not have documented processes and workflow become inefficient,  more...

Secrets to Delivering Presentations That Win Business Learn the key presentation techniques that lead your prospects to buy from you Whether you are a small business owner or sales professional, your skill in grabbing your prospect's attention during a presentation determines whether you get the account or if it goes to your competitor. Many think that great presenters are born, not developed. Not true! You can learn the secrets to engaging your  more...

Effective Writing for Sales Professionals Learn to Use Sales Writing for a Competitive Edge With the economy in strife, there are fewer sales opportunities in play. How do you make sure you are the one who wins the account? You need a competitive edge that will push you over the top and there is one at your fingertips. Sales people who master written sales communication get the account and the commission. Dr. Julie Miller, author of  more...

Advanced Customer Service Planning for Services Firms Align Your Firm s Service Delivery With The Desires of Your Clients According to the American Society of Quality, 68% of clients leave because of an attitude of indifference from a company employee. Excellent customer service doesn't happen by accident. It is designed, planned, and scripted to account for every aspect of the customer service experience. Most services firms cross their fingers  more...

Customer Service for a Social Media World Techniques Designed To Delight Your Clients For Retention and Growth Customers are more demanding than ever and with social media; it's never been easier to share their customer service experience with the world. The question is whether that message is positive or negative. And customer satisfaction isn't just about keeping clients. Satisfied clients buy more services, provide references, and  more...

Get New Sales People Generating Revenue Fast Develop a Plan That Quickly Gets New Hires Up to Speed As a sales manager, you rely entirely on your sales team for revenue performance; and succeed or fail based on how they do. Your ability to effectively onboard your newly- hired sales people will make or break your year. Every moment that your new sales person is not armed to sell translates to lost sales opportunities and is a glaring cost  more...

How to Become A Great Sales Leader Learn The Secrets to Building A Winning Sales Team Baseball managers don't throw a pitch or hit a ball. They lead their team through thick and thin to deliver victories. As a sales manager, you rely on your sales team to hit homeruns every day. In a challenged economy, your sales team may be finding it tough to take a good swing at the plate these days. Your sales team is looking to you for  more...

Social Media Savvy How to Develop a Free Marketing Campaign that Delivers Profit What have you heard about social media marketing? Do you believe that Facebook and MySpace are just for teenagers? Do you know that the Obama Campaign maximized the power of the internet through social media to garner the power of close to 10,000,000 fans and supporters? What could that do for your business? In this webinar you will  more...

Profitability Strategies for Service Firms Find the cost sinkholes that are draining your profits Business leaders in service firms are under enormous pressure to find opportunities to reduce costs. While you have already undergone a round of cost-cutting, the cuts did not produce the expected results to the bottom-line. The company is relying on you to create cost reduction strategies without damaging the brand, but you've exhausted  more...

Create a Client Experience to Grow Your Financial Advisor Practice Strategies for Developing a Consistent, Memorable Impression Over 80% of surveyed clients said they were dissatisfied with their financial advisor. That's pretty scary if that includes your client base. You certainly can blame the economy for some of your client s frustration but are you responsible too? How you define the client experience affects, not only retention, but also the new clients  more...

Process Management for Manufacturing & Construction Firms Restore Profitability and Become Scalable Through Process Efficiency As a leader of a manufacturing or construction firm, you know that cost containment is critical to survive and thrive. Yet, there is a key part of your business that is draining your profits without you knowing it process management! Manufacturing firms that do not have documented processes and workflow become inefficient,  more...

Secrets to Delivering Presentations That Win Business Learn the key presentation techniques that lead your prospects to buy from you Whether you are a small business owner or sales professional, your skill in grabbing your prospect's attention during a presentation determines whether you get the account or if it goes to your competitor. Many think that great presenters are born, not developed. Not true! You can learn the secrets to engaging your  more...

Wellness Strategies Following A Workforce Reduction Protect Profitability By Creating A Healthy Workforce You reduced your workforce to cut costs and become profitable. Yet, the profit strategy goes for naught if your healthcare costs skyrocket which will happen if you don't help the surviving employees adopt a healthy lifestyle. Increased stress, doubled-workload, and financial concern are creating health issues for your employees and their  more...

Master Cold Calling to Drive Revenue Techniques to Get Your Foot In the Door Technology has created tremendous barriers for sales people. From caller ID to voicemail to professional screeners, reaching the decision-maker has never been more challenging. When you finally reach them, you have a mere few seconds to capture their attention or you get the dreaded click and opportunity is lost. For most sales people, the prospecting call  more...

The Sales Compensation Conundrum How to Develop a Truly Effective Sales Compensation Plan Developing a sales compensation plan can be a pretty intimidating undertaking. What are the most critical decisions you need to make? What compensation plan structure will motivate your salespeople to achieve the targets you set for them without producing unintended consequences? Sales performance expert Alan Rigg has helped hundreds of  more...

Unconventional Marketing Strategies for Small Business Owners Boost revenue and profit in this stressed economy Small business owners are struggling now more than ever to grow revenue. Cash flow is limited and return on investment (ROI) dictates where this money is spent. You need to question where to invest marketing dollars how to measure performance and what to expect from ROI. Your marketing budget must be invested wisely or you will suffocate your  more...

Motivating the Underachieving Employee How to have the tough conversation with employees who are not pulling their weight Employee underperformance affects team morale, productivity, and company profitability. If not addressed, the manager runs the risk of losing the respect of their team, making it even more challenging to achieve productivity goals. With companies running lean and mean, subpar performance must be addressed and your  more...

Performance-Based Sales Recruiting How to Hire More Top Sales Producers and Jump-Start New Hire Sales Performance How expensive are sales hiring mistakes? To answer this question, take a look at the difference in revenue, gross margin or profit (whichever number is most important to you) produced by your company s top sales producers and your bottom sales producers. Then add in the costs of recruiting and training new salespeople.  more...

Marketing Strategies to Reach the Gay and Lesbian Community Learn how to reach this powerful, niche market segment According to the Selig Center for Economic Growth, the gay and lesbian market is the 3rd largest consumer segment with a buying power of $720 billion. This rapidly growing market can be a key revenue source for your company - IF you know how to reach them. Fear and a lack of knowledge of this market segment may be keeping you from creating a  more...

Drive Employee Productivity in Challenging Times Strategies to Regain Focus of Your Team Budget cuts. Employee layoffs. Doubled workload. Your employees are being asked to do more with less with all of these factors contributing to productivity paralysis. Yet, as the manager, you re accountable for ensuring productivity goals are achieved despite all of these hurdles. How do you regain control in this sticky situation to achieve corporate  more...

Social Media Savvy How to Develop a Free Marketing Campaign that Delivers Profit What have you heard about social media marketing? Do you believe that Facebook and MySpace are just for teenagers? Do you know that the Obama Campaign maximized the power of the internet through social media to garner the power of close to 10,000,000 fans and supporters? What could that do for your business? In this webinar you will  more...

Secrets to Delivering Presentations That Win Business Learn the key presentation techniques that lead your prospects to buy from you Whether you are a small business owner or sales professional, your skill in grabbing your prospect's attention during a presentation determines whether you get the account or if it goes to your competitor. Many think that great presenters are born, not developed. Not true! You can learn the secrets to engaging your  more...

Secrets to Delivering Presentations That Win Business Learn the key presentation techniques that lead your prospects to buy from you Whether you are a small business owner or sales professional, your skill in grabbing your prospect's attention during a presentation determines whether you get the account or if it goes to your competitor. Many think that great presenters are born, not developed. Not true! You can learn the secrets to engaging your  more...

Elevate Your Presentations Powerful Strategies to Engage Your Audience Great news! You just found out that you are a finalist for a huge account. It s an exciting time it s a scary time. After all, the one who is most effective at presenting their solution will win the business. Will your presentation skills lead you to victory? Lorraine Howell has spent more than 10 years successfully coaching business professionals  more...

Put Your Strategic Plan Into Action Implementation Strategies that Get Results! Many companies have the right strategic plan, but still don t grow their business! If effective execution is a major challenge when the economy is booming imagine what it is now that a recession is here and resources are scarce. Having the best strategic plan in the world won t help you increase profitability and grow your business if it's not  more...

Get New Sales People Generating Revenue Fast Develop a Plan That Quickly Gets New Hires Up to Speed As a sales manager, you rely entirely on your sales team for revenue performance; and succeed or fail based on how they do. Your ability to effectively onboard your newly- hired sales people will make or break your year. Every moment that your new sales person is not armed to sell translates to lost sales opportunities and is a glaring cost  more...

How to Create Successful Strategic Marketing Alliances Use Marketing Partners to Grow Your Business Surviving the economic crisis demands fresh thinking and strategic marketing and you have plenty of creative ideas. The only catch? You don t have the budget to implement all of your plans. The solution? Develop strategic marketing partnerships with other organizations to extend your marketing and sales reach without increasing your budget. Ann  more...

How To Be An Online Spy (and use what you find for business success) There is an incredible amount of information online about what s going on at companies and with people. The problem is when you look for information using popular search engines, most people receive thousands and sometimes millions of results. In 'How To Be An Online Spy,' you ll learn the inside secrets on how to find information on companies and  more...

How to Develop Your Employees with Little Investment Improve performance through self-directed learning Cuts hit the training budget hard. Yet, despite the economic crunch, employee development remains a critical requirement of a successful company. Resources are scarce, budgets are tight, but the companies that survive and thrive are those who learn the secrets to training their employees without breaking the bank. Tim Hagen, salesforce  more...

Forecasting & Pipeline Management How to Eliminate Stalled Opportunities from Your Company s Sales Opportunity Pipeline What is the condition of your company s sales opportunity pipeline? How many of the opportunities have been stalled at the same step in the sales cycle for weeks or months? If sales forecasts and opportunity pipelines are inaccurate, or if opportunities do not close in predictable time frames, it can wreak  more...

How to Handle Customers Who File for Bankruptcy What You Need to Know Before Working With A Claims Trader Another customer filed for Chapter 11 bankruptcy and the pain sets in that you will never see a penny of the outstanding receivables. Then, the call comes from a claims trader who offers you sixty cents on the dollar for the outstanding debt. It's as if a fairy has come to rescue you It's all too tempting, but there are legal risks when  more...

Keys to Unlocking Your Employees Potential Strategies to Improve Employee Performance As a manager, you feel the pressure to keep your top performers happy and dedicate your time trying to get subpar performers to rise to the challenge. You've been tasked with delivering results, but unless your employees take ownership of their performance, the goals will not be met. If you haven't been trained how to develop your team or don't have the  more...

Develop A Marketing Plan to Retain and Grow Your Customer Base Uncover the Secrets About Your Customer's Buying Habits You've heard it before. It's much more costly to find a new customer than to expand the buying relationship with an existing one. While the concept is not new or revolutionary, most companies don't know what drives their customers to buy, and what else they can sell them. Worse yet, they leave the door wide-open for their competitors to  more...

Create an Accountable Workforce to Grow Your Bottom-Line Lead Don t Manage Your Employees to Success Searching for answers to fix your bottom-line? Don t panic -- the answer is right under your nose. Your most valuable asset your employees -- can come to the rescue. You can grow your bottom-line despite the economic woes if you build an accountable workplace. Leadership expert, Joel H. Head, former Partner with Ernst Young, LLC and Principal with  more...

Process Management for Manufacturing & Construction Firms Restore Profitability and Become Scalable Through Process Efficiency As a leader of a manufacturing or construction firm, you know that cost containment is critical to survive and thrive. Yet, there is a key part of your business that is draining your profits without you knowing it process management! Manufacturing firms that do not have documented processes and workflow become inefficient,  more...

Use Customer Service to Win Loyal Clients Differentiate By Making Client Satisfaction Pervasive Throughout Your Organization When service is blas , price becomes the decision driver for customers. If you aren't committed to delivering a high-level service experience, be prepared for a never-ending price war that slashes your margins. Today's marketplace demands that companies deliver consistent, stellar service to retain their existing  more...

Drive Growth Despite the Recession Create the right strategic plan for your company Professional sports coaches don t send teams on the playing field without a game-plan they ll get crushed. Even when games are broadcasted, viewers see coaches and managers constantly reviewing strategies and updating plays to leverage strengths, eliminate weaknesses, and identify the gaps to win. Similarly, businesses without the right strategic  more...

Get Ready, Set, Go! How to implement profitable strategies in this uncertain economy! Feeling the stress of a strained economy? Economic challenges create great opportunities for the savvy business leader/owner. Cycles are a critical part of the business process for every organization. Learn to take advantage of the valleys by strategically positioning your organization for new opportunities. Implement improvements to your internal structure. Create profitable business strategies  more...

How to Become A Great Sales Leader Learn The Secrets to Building A Winning Sales Team Baseball managers don't throw a pitch or hit a ball. They lead their team through thick and thin to deliver victories. As a sales manager, you rely on your sales team to hit homeruns every day. In a challenged economy, your sales team may be finding it tough to take a good swing at the plate these days. Your sales team is looking to you for  more...

Social Media Savvy How to Develop a Free Marketing Campaign that Delivers Profit What have you heard about social media marketing? Do you believe that Facebook and MySpace are just for teenagers? Do you know that the Obama Campaign maximized the power of the internet through social media to garner the power of close to 10,000,000 fans and supporters? What could that do for your business? In this webinar you will  more...

The Cold Calling System That Works! Reach the Top-Level Decision Makers to Skyrocket Sales! Sales professionals find cold calling painful. But if they don't do it and do it well they have no sales. Prospecting is a slow, uncomfortable process as you strive to reach the top decision maker. If you can't 'Reach The Top Dog,' you can't generate sales and your income is at risk! Leslie Buterin, author of 'Secrets to Scheduling the  more...

How To Build A Million-Dollar Business Remove The Obstacles That Prevent Business Success You set out to create a million-dollar business. What you have is a J.O.B. -- Just Over Broke. The painful realities of owning a business being tied to the office 24/7, putting out fires and managing employees have left you in tactical mode. You're stumped as you try to re-discover the strategic mindset you had when you launched your business.  more...

Drive Employee Productivity in Challenging Times Strategies to Regain Focus of Your Team Budget cuts. Employee layoffs. Doubled workload. Your employees are being asked to do more with less with all of these factors contributing to productivity paralysis. Yet, as the manager, you re accountable for ensuring productivity goals are achieved despite all of these hurdles. How do you regain control in this sticky situation to achieve corporate  more...

How to Develop a Strategic Plan That Works For You The manager's key to creating competitive advantage Do you ever get the feeling that you are throwing darts while blind-folded? As a business leader, how can you expect to make this year your best year ever without having a well-defined plan? Perhaps, you have a strategic plan, but it s hiding under the cobwebs in your office. In these challenging economic times, having the right strategic plan  more...

The Secret to Closing More Sales Closing is certainly an important sales activity, as the time, effort, and resources invested in managing sales cycles are wasted if orders are not secured. However, the real secret to closing sales is doing a great job at the FRONT end of the sales cycle. In other words, it is the quality of the work that is done during the OPPORTUNITY QUALIFICATION stage of the sales process that determines  more...

How to Develop an Effective Sales Compensation Plan The most common sales compensation question my company receives is, 'What is the standard (salary, draw, commission percentage) for (an industry, product or service, geography)?' Unfortunately there are very few standards that apply to sales compensation. The variations in sales compensation plans are infinite, and there is little published research that provides compensation details (salary or  more...

Get New Sales People Generating Revenue Fast Develop a Plan That Quickly Gets New Hires Up to Speed As a sales manager, you rely entirely on your sales team for revenue performance; and succeed or fail based on how they do. Your ability to effectively onboard your newly- hired sales people will make or break your year. Every moment that your new sales person is not armed to sell translates to lost sales opportunities and is a glaring cost  more...

Use Customer Service to Win Loyal Clients Differentiate By Making Client Satisfaction Pervasive Throughout Your Organization When service is blas , price becomes the decision driver for customers. If you aren't committed to delivering a high-level service experience, be prepared for a never-ending price war that slashes your margins. Today's marketplace demands that companies deliver consistent, stellar service to retain their existing  more...

Get the Trash Out Of Your Funnel What s a sales professional supposed to do in this turbulent economy -- you re not getting meetings with real prospects, your clients wonder if they ll be in business tomorrow and you re not generating revenue. You may rationalize that your sales funnel is filled with active leads, but it s actually just filled with rocks, weeds, and sand. How do you fill your sales funnel with qualified leads and  more...

Create a Client Experience to Grow Your Financial Advisor Practice Strategies for Developing a Consistent, Memorable Impression Over 80% of surveyed clients said they were dissatisfied with their financial advisor. That's pretty scary if that includes your client base. You certainly can blame the economy for some of your client s frustration but are you responsible too? How you define the client experience affects, not only retention, but also the new clients  more...

The Tao of Creating Customers for Life Imagine a self sustainable book of business. Customers for Life are the answer to every sale and marketing professionals dream. Customers that are loyal, that provide good margins, that offer sincere valuable referrals are the type of customers we want for life. 'The TAO' translates from Chinese to be the way. So the way of creating customers for life is what this webinar is all about. Taken  more...

Recession Proof Your Business All business is cyclical, and in tough economic times companies that react quickly to an adverse market have a good chance of preserving profitability. Companies that go beyond that by leveraging disruptive events to get the buy in they need to drive transformational change will raise their organization s performance to world class. The Webinar is presented from the professional perspective of  more...

How to Create Profitable Customer Relationships Leveraging Your Marketing ROI Into Client Retention Has your business lost customers in the last 5 years? Can your business afford to spend dollars recruiting new customers only to lose those customers to your competition? Technology and globalization have created a very competitive business climate making it more difficult and more expensive to attract and retain customers. Your company s  more...

Predictive Analytics for Business Leaders As you grow your business, you rely on financial statements to make important business decisions. Whether you re planning a new business or preparing an exit strategy, your financial planning success hinges on choosing the correct metric as your driver. The right reporting metric is like a personal credit score get it wrong and you ll jeopardize your livelihood. But choose it correctly and your  more...

Customer Service for a Social Media World Techniques Designed To Delight Your Clients For Retention and Growth Customers are more demanding than ever and with social media; it's never been easier to share their customer service experience with the world. The question is whether that message is positive or negative. And customer satisfaction isn't just about keeping clients. Satisfied clients buy more services, provide references, and  more...

How to Handle Customers Who File for Bankruptcy What You Need to Know Before Working With A Claims Trader Another customer filed for Chapter 11 bankruptcy and the pain sets in that you will never see a penny of the outstanding receivables. Then, the call comes from a claims trader who offers you sixty cents on the dollar for the outstanding debt. It's as if a fairy has come to rescue you It's all too tempting, but there are legal risks when  more...

Use Direct Mail Effectively On A Tight Budget Secrets to Using This Forgotten, Yet Effective, Marketing Tool Internet marketing is a glitzy marketing approach that has caused many marketing professionals to forget about tried-and-true direct mail marketing campaigns. While direct mail may lack luster, it is still shown to be an effective marketing tool even more so than Internet marketing. According to a recent DMA study, direct mail  more...

The 2-Step Life Transformation Process If you re uncertain about your future, lack career satisfaction, and feel bored or burned out, then this Webinar is for you. Do you work hard but wonder whether the work you re doing really have value? Are you getting out of bed for yet another day of unfulfilling work? Do you have a desire for a greater joy, meaning, and fulfillment? You re not alone. Many seek, but few know how to realize  more...

How to Audit Your Website s Performance From the User Perspective 'Google It!' It's the first thing every prospect does when they find your company. Credibility, visibility and brand awareness are all at stake when they arrive on your website especially when your website doesn't create a fantastic user experience. Your website is your most powerful marketing tool and the message it sends will create leads for you or your competitors.  more...

Conduct a Brand Audit Does Yours Pass the Test? Powerful branding is critical for every business small or large. A strong brand allows you to charge premium prices, build company value, and build customer loyalty resulting in decreased cost of sales and increased profitability. How do you know if your brand is aligned so that your marketing dollars are invested correctly and is generating the expected results? Shannon Kavanaugh, president and  more...

Using Sales Compensation Plans to Achieve Revenue Targets One of the most critical decisions that a company makes is how to compensate its sales organization. Many plans don t align compensation reward with the desired sales activities, which leads to underperformance and frustration. When sales compensation plans are aligned with the goals of the company, the sales team has clear focus, motivation, and direction and the company gets the results it  more...

Master the Proposal Phase of the Sales Process Secrets to improving your closing rate Pin the tail on the donkey is a kid s game, not a sales game! With the limited information that most sales people have when drafting a proposal, they may as well be blindfolded! The proposal is one of the most abused sales tools, but it is the critical tool that leads to a prospect becoming a revenue-generating client. Sales people who cannot identify the  more...

Elevate Your Presentations Powerful Strategies to Engage Your Audience Great news! You just found out that you are a finalist for a huge account. It s an exciting time it s a scary time. After all, the one who is most effective at presenting their solution will win the business. Will your presentation skills lead you to victory? Lorraine Howell has spent more than 10 years successfully coaching business professionals to  more...