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MAKE MY LIFE EASIER: What the 21st Century Customer Really Wants (Warren Greshes)
...e ability to buy almost anything you want or need from an 800 number or the internet, the day of the mediocre salesperson is dead. The 21st century customer is more demanding than ever and will only deal with people who are ready, willing, and able to add extra value to everything they sell. And it's not just value ... It's quality, service, convenience, and value.
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