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A Brand Manager Training Seminars and Classes

From Serebra Learning Corporation
Delivering Successful Presentations Simulation on-line e-learning cbt (computer based) ...duct's taste and to create a brand for the drink. You are a brand manager at Top-Shelf and responsible for the Passion brand along with your coworker, Hannah. The drink will be hitting the streets soon, and the marketing campaign for Passion has already begun. Top-Shelf has been aligned with several restaurant chains to exclusively sell its other soft drinks. Now, Top-Shelf management wants more...
Introduction to Brand Management on-line e-learning cbt (computer based) ...ree ingredients every company needs for branding success: a brand manager, a brand, and the consumer. But how do these ingredients relate and what are they comprised of that makes them so important? This course will demonstrate how each ingredient reacts to the other in order to create a valuable, long-lasting brand. First, you will learn about the responsibilities of a brand manager, from more...
Brand Management: Fundamentals of Brand Management on-line e-learning cbt (computer based) Brand Management: Fundamentals of Brand Management introduces students to essential brand information including common branding terms the importance of brand value the characteristics of a good brand name and brand mark and the responsibilities a brand manager should fulfill. The program also details the role brand management plays in the strategic marketing process the steps of the consumer more...
From 123-CBT Computer Based Training
Brand Management Developing a Brand Strategy on-line e-learning cbt (computer based)cd rom ...rview: In this simulation, you are a Brand Manager in the Marketing Department of Avenport, an Icon-owned company that makes automobiles. You are specifically responsible for managing the Qualera, which is the upscale, luxury car manufactured by Avenport. You will meet with your assistants, Jennifer Webber and Matt Engles, who perform research duties and aid in preparing more...
Brand Management Fundamentals of Brand Management on-line e-learning cbt (computer based)cd rom ... good brand name and brand mark, and the responsibilities a brand manager should fulfill. The program also details the role brand management plays in the strategic marketing process, the steps of the consumer adoption process, the different types of branding strategies, and the signs that can indicate a troubled branding strategy. Learn To Select characteristics more...
Brand Management Managing Brand Equity on-line e-learning cbt (computer based)cd rom Brand Management: Managing Brand Equity explains how to manage a brand name, measure brand equity, and manage a brand on a long-term basis. The program also details the steps for creating brand extensions, the techniques for measuring brand equity, and the options for reviving brand equity. Learn To Identify issues to consider when managing a brand name. more...



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