Online A Brand Manager eLearning - Training Resources

Customer Astonishment: The Commitment to World-Class Customer Care Customer loyalty is the crowning achievement in any business. Customer loyalty is absolute leverage on profitability and growth. It means that your success is cumulative from year to year. In today`s business environment, a satisfied customer is no longer enough. We have all entered a new age wherein we must positively astonish our customers by anticipating their needs. To be Customer Need Driven  more...

Introduction to Brand Management ...ree ingredients every company needs for branding success: a brand manager, a brand, and the consumer. But how do these ingredients relate and what are they comprised of that makes them so important? This course will demonstrate how each ingredient reacts to the other in order to create a valuable, long-lasting brand. First, you will learn about the responsibilities of a brand manager, from  more...

Introduction to Online Branding ... technology has had on brand messages. If you are already a brand manager, you will discover a fresh perspective regarding just who should be building brands on the Web and content ideas for a Web presence. Regardless of your title, you will also examine the factors to consider when entering the global marketplace of the Web and how to evaluate the success of an online brand. The sum total will  more...

Brand Management Developing a Brand Strategy ...rview: In this simulation, you are a Brand Manager in the Marketing Department of Avenport, an Icon-owned company that makes automobiles. You are specifically responsible for managing the Qualera, which is the upscale, luxury car manufactured by Avenport. You will meet with your assistants, Jennifer Webber and Matt Engles, who perform research duties and aid in preparing  more...

Brand Management Branding on the Web Brand Management: Branding on the Web gives you information about branding on the Internet. The program provides you with processes for branding on the Internet, creating a secondary brand on the Internet, and how to introduce a brand on the Internet. Additionally, the program provides you with guidelines for each process as well as guidelines for developing effective Internet brand names. By  more...

Economics Basic Concepts in Microeconomics Basic Concepts in Microeconomics builds on the general principles introduced in The Principles of Economics by introducing the learner to microeconomic concepts and issues. Such things as market behavior and decision-making, consumer choice and preference and the factors that motivate firms are covered across a range of informative lessons situated in real-life scenarios. Learn To  more...

Delegation Understanding Delegation In "Delegation: Understanding Delegation," you will learn what delegation is and how to generate a delegation climate in your workplace. Outlining the benefits of delegation and the reasons why it is so important, the course then teaches the positive results of delegation as well as how to identify potential delegates and some strategies for managing them effectively. The course encourages  more...

Delegation Monitoring Evaluating Results In "Delegation: Monitoring and Evaluating Results," you will learn how examine such areas as how to review delegates, how to maintain task boundaries, how to support delegates, and how to deal with delegates who offer resistance. Delegates need to be assisted in their development through coaching, trust and motivation, and this course teaches strategies in all these fields. To help them to get the  more...

Brand Management Fundamentals of Brand Management ... good brand name and brand mark, and the responsibilities a brand manager should fulfill. The program also details the role brand management plays in the strategic marketing process, the steps of the consumer adoption process, the different types of branding strategies, and the signs that can indicate a troubled branding strategy. Learn To Select characteristics  more...

Brand Management Building Brand Equity Brand Management: Building Brand Equity explains how brand management affects other functions in an organization, how marketing mix components can help build brand equity, and how to position a brand effectively in the marketplace. The program also details the stages for developing brand equity, the benefits brand equity provides, and the importance of maintaining brand equity. Learn To  more...

Brand Management Managing Brand Equity Brand Management: Managing Brand Equity explains how to manage a brand name, measure brand equity, and manage a brand on a long-term basis. The program also details the steps for creating brand extensions, the techniques for measuring brand equity, and the options for reviving brand equity. Learn To Identify issues to consider when managing a brand name.  more...