Account Management Web-based Seminars

Marketing Strategy Masterclass Learn Market Segmentation, Marketing Planning, Marketing Accountability, Key Account Management from Prof. Malcolm McDonald, best seller of more than 1M books worldwide for Marketing Planning and authors of more than 40 books on marketing strategy. This is a great series of videos for professionals and students alike. The program is in video format and course notes.  more...

Take the Cold Out of Cold Calling ...account management in any way, you ve probably 'cold called.' Any time you meet with a prospect without knowing about them, their industry, their issues, and how your company is relevant to something they care about, you run the risk of losing credibility and worse, losing the deal. In 'Take the Cold Out of Cold Calling' you'll discover practical online research tips, tricks, and tools you can  more...