Online Account Sales eLearning
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From 123-CBT Computer Based Training
The Strategic Account Sales Approach

...Account Sales Approach
A successful sales track record doesn't come from a hit-or-miss approach. It comes from the implementation of step-by-step processes that help ensure predictable, repeatable, and measurable results. In this course, you'll learn about the strategic account sales (SAS) approach for successful sales. You'll start by gaining an understanding of the premises and strategy
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Understanding Your Customer

...ll learn about the first major component of the strategic account sales (SAS) approach: research. You'll start by learning about the key areas to research using the SAS approach and where to find business information sources about your client. Next, you'll explore researching your customer's business and key players and applying what you learn to the process of account planning. And finally,
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Conducting Effective Sales Research Meetings

Conducting Effective Sales Research Meetings
Researching your target accounts is important for understanding your customer's business. But only by conducting research meetings will you learn the "inside" information you need to truly understand the business fit between your company and your customer. In this course, you'll learn about bringing your research and communication skills together
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Working with Your Customer s Key Players

...l learn about the second major component of the Strategic Account Sales (SAS) approach--communication. You'll start by learning about developing coach relationships in your target account. A vital part of your sales effectiveness depends on finding contacts at target accounts that can become part of an internal "network of coaches" for the sales process. Then, you'll learn about gaining access
more...
Delivering High-impact Sales Presentations

Delivering High-impact Sales Presentations
The most important meeting you'll have with your client is when you show the decision makers that you have the right business fit for their needs. You've done a lot of hard work, so when the curtain goes up on your sales presentation, you want an award-winning performance. In this course, you'll learn about the third major component of the strategic
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The Territorial Account Sales Approach

...Account Sales Approach
A successful sales track record doesn't come from a hit-or-miss approach. It comes from the implementation of step-by-step processes that help to ensure predictable, repeatable, and measurable results. In this course, you'll learn about the territorial account sales approach for successful sales. You'll start by gaining an understanding of the premises and strategy
more...
Understanding Your Target Customer s Business

Understanding Your Target Customer's Business
Imagine trying to sell a product or service to a customer that you know nothing about. Do you think it would be an easy process? Probably not. The better you know your customer, the better your chances for success. In this course, you'll learn about the first major component of the territorial account sales (TAS) approach--research. You'll gain
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Effectively Using Customer-focused Research Meetings

Effectively Using Customer-focused Research Meetings
In this course, you'll learn about bringing your research and communication skills together in territorial account research meetings. By conducting research meetings, you'll get the inside perspective you need to truly understand your customer. You'll start by learning how to prepare for an effective research meeting. Next, you'll explore
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Gaining Access to Key Personnel at Your Target Accounts

...learn about the second major component of the territorial account sales approach: communication. You'll start by learning about coaching relationships. A vital part of your sales effectiveness depends on finding a key contact in each target account that can become your internal coach for the sales process. Then, you'll learn about gaining access to the right level at your target account and
more...
Delivering High-impact Territorial Account Sales TAS Presentations

...Account Sales (TAS) Presentations
In this course, you'll learn about the third major component of the territorial account sales approach--presentation. Your presentation is the most important meeting you'll have with your client. This is when you show the decision makers that you have the right product and business fit for their needs. You've done a lot of hard work, so when you make your
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Creativity Innovation Increasing Personal Creativity

...e meeting with Robin Carlson, Icon's Director of Existing Account Sales. Robin has been labeled a top performer at Icon, and she is considered by many to be one of the most creative employees in her division. Through a series of questions and Robin's answers, you will learn about how you can follow steps to mentally prepare to be creative, how to increase you creativity, and what you should do
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Sales Forecasting - Forecasting for Success
In "Sales Forecasting - Forecasting for Success," you will cover the skills and information necessary to understand the importance of sales forecasting, develop a sales forecast, and emphasize teamwork to realize your goals.
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Sales Forecasting - Forecasting Your Own Accounts
In "Sales Forecasting - Forecasting Your Own Accounts," you will learn how to apply the principles of forecasting to your own accounts. Specifically, you will learn how to use different types of forecasting, as well as how to avoid excessive detail in your forecasts. You will also learn how to reduce forecasting errors and how to predict the likelihood of winning a sale. Finally, you will learn
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Sales Forecasting - Applying Forecasting Methods
In "Sales Forecasting - Applying Forecasting Methods," you will learn how to apply quantitative and qualitative forecasting methods to your accounts. You will learn the fundamentals of time series and regression forecasting methods. You will also learn how to use market research and expert judgement to create forecasts. Finally, you will learn how to integrate, implement, and evaluate forecasting
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Relationship Management - Preparing the Client Relationship
In "Relationship Management - Preparing the Client Relationship," you will learn about the importance of developing a relationship with a client in which you serve not as a salesperson, but as a trusted advisor. You will learn what unique needs clients have as a result of the Information Age and the importance that trust plays in turning clients into loyal customers. You will also learn what
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Relationship Management - Building the Client Relationship
In "Relationship Management - Building the Client Relationship," you will learn about the importance of developing a relationship with a client in which you serve not as a salesperson, but as a trusted advisor. You will learn how to create and conduct an effective needs assessment and how to turn this needs assessment into a shared vision with your client. You will also learn specific action items
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Relationship Management - Maintaining the Client Relationship
In "Relationship Management - Maintaining the Client Relationship," you will learn about the differences between short-term and long-term customer relationships, as well as the causes and advantages of these relationships. You will also identify methods of keeping and extending the client relationship into future endeavors. Finally, you will learn about techniques for measuring success in the
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From Serebra Learning Corporation
The Strategic Account Sales Approach
...results. In this course, you'll learn about the strategic account sales (SAS) approach for successful sales. You'll start by gaining an understanding of the premises and strategy behind the approach. Then you'll learn how to select target accounts based on specific selection criteria and start the process of account planning. Individuals responsible for sales, sales support, business or account
more...
Understanding Your Customer
...ll learn about the first major component of the strategic account sales (SAS) approach: research. You'll start by learning about the key areas to research using the SAS approach and where to find business information sources about your client. Next, you'll explore researching your customer's business and key players and applying what you learn to the process of account planning. And finally,
more...
Conducting Effective Sales Research Meetings
...r research and communication skills together in strategic account sales (SAS) research meetings. You'll start by learning how to prepare for an effective research meeting. Next, you'll explore how to conduct research meetings to gather desired information. And finally, you'll learn how to close and follow up on your research meetings. Individuals responsible for sales, sales support, business
more...
Working with Your Customer s Key Players
...l learn about the second major component of the Strategic Account Sales (SAS) approach--communication. You'll start by learning about developing coach relationships in your target account. A vital part of your sales effectiveness depends on finding contacts at target accounts that can become part of an internal "network of coaches" for the sales process. Then, you'll learn about gaining access
more...
Delivering High-Impact Sales Presentations
...ll learn about the third major component of the strategic account sales (SAS) approach--presentation. First, you'll learn how to plan and develop a high-impact presentation. You'll then explore ways to successfully deliver the presentation to your client audience. And finally, you'll learn how to follow up your presentation and maintain your sales momentum. Individuals responsible for sales,
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Strategic Account Sales Skills Simulation
...customer for your company's services. You use a strategic account sales approach to do research on your own and then conduct research meetings with some contacts that work for the store. Unfortunately, you discover that Bigler's manager has serious reservations about remodeling and expanding. To overcome his objections and gain access to the decision maker, you will need to use effective
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The Territorial Account Sales Approach
...sults. In this course, you'll learn about the territorial account sales approach for successful sales. You'll start by gaining an understanding of the premises and strategy behind the approach. Then, you'll learn how to select target accounts based upon specific selection criteria and start the process of account planning. Individuals responsible for sales, sales support, business or account
more...
Understanding Your Target Customer s Business
... learn about the first major component of the territorial account sales (TAS) approach--research. You'll gain an understanding of the benefits of good research and how to gather information from public sources, as well as how to gain an insiders view. You'll then explore the five TAS search elements and how to apply them to researching your customer's business structure, key players, and
more...
Gaining Access to Key Personnel at Your Target Accounts
...learn about the second major component of the territorial account sales approach: communication. You'll start by learning about coaching relationships. A vital part of your sales effectiveness depends on finding a key contact in each target account that can become your internal coach for the sales process. Then, you'll learn about gaining access to the right level at your target account and
more...
Delivering High-impact Territorial Account Sales TAS Presentations
... learn about the third major component of the territorial account sales approach--presentation. Your presentation is the most important meeting you'll have with your client. This is when you show the decision makers that you have the right product and business fit for their needs. You've done a lot of hard work, so when you make your sales presentation, you want it to practically close the sale
more...
Territorial Account Sales Skills Simulation
You're a salesperson for Soft Hands Shipping Company, a San Francisco, California based firm that specializes in the ground transportation of fragile items. You sell the company s shipping services to all types of organizations. Wine Cellar of California sells wine to restaurants throughout the state, and it becomes one of your target accounts. You will do some preliminary research on this company
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