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From Skills 'n' Success
DTC - Brand Recall Campaign in Schools
... the country.
What is DTC?
DTC is Direct to Consumer advertising with an objective of value addition. DTC is an effective tool which helps building a strong brand image. DTC will help increasing top of the mind recall, thereby increasing the overall size of the market.
Why do we need a DTC effort?
As you are aware that today mentors & parents are not only concerned about routine
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