Online Advertising eLearning
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From 123-CBT Computer Based Training
Bridge the Expectations Gap
...alified to know what customers want. Maybe your company's advertising is making promises that your employees can't keep, no matter how hard they try. Directed towards "the usual suspects" in this way, you can make some basic checks in the areas that precipitate customer dissatisfaction most often.In the second lesson, you'll learn how to conduct a more in-depth service audit, examining each
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Bridge the Expectations Gap
...alified to know what customers want. Maybe your company's advertising is making promises that your employees can't keep, no matter how hard they try. Directed towards "the usual suspects" in this way, you can make some basic checks in the areas that precipitate customer dissatisfaction most often.In the second lesson, you'll learn how to conduct a more in-depth service audit, examining each
more...
Doing Business on the Internet
...areas requiring regulation are issues related to Internet advertising, the protection of intellectual property rights, and protection of individuals' private information. In this course, you will learn about how the digital economy operates. You will explore the functionality of emerging Internet business models, the importance of Internet security and trust issues, and the legal issues
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...areas requiring regulation are issues related to Internet advertising, the protection of intellectual property rights, and protection of individuals' private information. In this course, you will learn about how the digital economy operates. You will explore the functionality of emerging Internet business models, the importance of Internet security and trust issues, and the legal issues
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The Time Value of Money Investment Decisions for Non-financial Professionals
...options in assets, plants and equipments, new businesses, advertising campaigns, employee training, or technology, based on their future cash flow expectations. It is important for you to make sound financial decisions to allocate your organization's resources most effectively and ensure the best return possible on them. This course attempts to familiarize you with the concept of Time Value of
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...options in assets, plants and equipments, new businesses, advertising campaigns, employee training, or technology, based on their future cash flow expectations. It is important for you to make sound financial decisions to allocate your organization's resources most effectively and ensure the best return possible on them. This course attempts to familiarize you with the concept of Time Value of
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Marketing Essentials Promotion
...ed in your products and services? What kinds of sales and advertising strategies will you use? How will public relations support your promotional strategies, if at all? Promotion, a key aspect of the marketing mix, focuses on raising awareness about your product and service offerings among key customer target groups. This course will provide insight into how to design promotional strategies and
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...ed in your products and services? What kinds of sales and advertising strategies will you use? How will public relations support your promotional strategies, if at all? Promotion, a key aspect of the marketing mix, focuses on raising awareness about your product and service offerings among key customer target groups. This course will provide insight into how to design promotional strategies and
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The Broadcasting Entertainment Industry Overview Version 1
...onsumer demands. The industry is challenged by decreasing advertising revenue from traditional sources, new media platforms, content piracy, and access to emerging markets. They address these issues by utilizing digital advertising, new business models, mergers and acquisitions, lobbying, litigation, and encryption techniques. This course is designed to help learners understand key concepts,
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...onsumer demands. The industry is challenged by decreasing advertising revenue from traditional sources, new media platforms, content piracy, and access to emerging markets. They address these issues by utilizing digital advertising, new business models, mergers and acquisitions, lobbying, litigation, and encryption techniques. This course is designed to help learners understand key concepts,
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From Online Training Directory
eMarketing 1.1
...ng Business models Internet history and statistics Banner Advertising strategies Banner advertising design E-mail techniques and strategies E-Mail problems and challenges Writing styles for e-mail Use of HTML and text in e-mail Ethics in e-mail marketing Mailing list criteria for e-mail marketing Integration of online and conventional marketing eMarketing definitions and terms Permission
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eMarketing 1.1
...ng Business models Internet history and statistics Banner Advertising strategies Banner advertising design E-mail techniques and strategies E-Mail problems and challenges Writing styles for e-mail Use of HTML and text in e-mail Ethics in e-mail marketing Mailing list criteria for e-mail marketing Integration of online and conventional marketing eMarketing definitions and terms Permission
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Certified eMarketing Associate Certification (CeMA)
...portant in a competitive job market. While relatively few advertising, marketing, and public relations managers currently are certified, the number of managers who seek certification is expected to grow. Source: United States Department of Labor Upon enrollment an certification examiner will contact you to help you prepare for the examination. A book purchase from Amazon may be necessary to
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...portant in a competitive job market. While relatively few advertising, marketing, and public relations managers currently are certified, the number of managers who seek certification is expected to grow. Source: United States Department of Labor Upon enrollment an certification examiner will contact you to help you prepare for the examination. A book purchase from Amazon may be necessary to
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5 Steps to Effective Persuasive Business Communication
Get quick results with this proven method and technique.
The main objective of this course is to equip you with a proven method and persuasive writing technique.
This course is designed specifically for anyone who wants to get the "target audience" to take action or shift their opinion or point of view. Since no one can be expected to change their mind or take action if they are not predisposed
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Get quick results with this proven method and technique.
The main objective of this course is to equip you with a proven method and persuasive writing technique.
This course is designed specifically for anyone who wants to get the "target audience" to take action or shift their opinion or point of view. Since no one can be expected to change their mind or take action if they are not predisposed
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Learn How To Write Effective Persuasive Written Communication
Perfect short course for those seeking to persuasively communicate with their audience through written communication.
The main objective of this course is to equip you with a proven method and persuasive writing technique.
This course is designed specifically for anyone who wants to get the "target audience" to take action or shift their opinion or point of view. Since no one can be expected to
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Perfect short course for those seeking to persuasively communicate with their audience through written communication.
The main objective of this course is to equip you with a proven method and persuasive writing technique.
This course is designed specifically for anyone who wants to get the "target audience" to take action or shift their opinion or point of view. Since no one can be expected to
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How to Successfully Manage a Small Business Pay Per Click Advertising Budget
Pay Per Click Marketing Techniques that will save you time and make you money.
The advent of pay-for-click search engines now offers you a benefit of instant traffic. To achieve high rankings with the search engines can take 4-6 months with a new site, but with pay-per-click search engines people find you immediately after you setup your account and your bidding request is approved. This tutorial
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Pay Per Click Marketing Techniques that will save you time and make you money.
The advent of pay-for-click search engines now offers you a benefit of instant traffic. To achieve high rankings with the search engines can take 4-6 months with a new site, but with pay-per-click search engines people find you immediately after you setup your account and your bidding request is approved. This tutorial
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7 Steps to A Lot More Sales
... as 60-90 days without spending more money on traditional advertising! The course has proven to create sales and profit increases in all types of businesses regardless of size and in all types of industry retail, wholesale, manufacturing, services and professional practices. User is given 1 year access to this course.
7 Steps to A Lot More Sales The 7 STEPS TO A LOT MORE SALES course is a
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... as 60-90 days without spending more money on traditional advertising! The course has proven to create sales and profit increases in all types of businesses regardless of size and in all types of industry retail, wholesale, manufacturing, services and professional practices. User is given 1 year access to this course.
7 Steps to A Lot More Sales The 7 STEPS TO A LOT MORE SALES course is a
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Management & Leadership Decision Support Systems Training Program
...cludes, but is not limited to demographics, marketing and advertising trends, supply and demand considerations, as well as merger/acquisition susceptibility. Decision making templates and flow charts assist the course participant objectively evaluate the process problem solving and goal achievement. The benefits of learning how to implement management and leadership decision support systems
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...cludes, but is not limited to demographics, marketing and advertising trends, supply and demand considerations, as well as merger/acquisition susceptibility. Decision making templates and flow charts assist the course participant objectively evaluate the process problem solving and goal achievement. The benefits of learning how to implement management and leadership decision support systems
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Safe Computing For Educators
...the Internet has to offer without the hassles of unwanted advertising and intruders.
Safe Computing For Educators The Internet is a vast place, open to a wide variety of experiences. Although it can be very useful in educational settings, it can also be a dangerous place for students as well as educators. As an educator, you must keep yourself up-to-date with information to protect yourself
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...the Internet has to offer without the hassles of unwanted advertising and intruders.
Safe Computing For Educators The Internet is a vast place, open to a wide variety of experiences. Although it can be very useful in educational settings, it can also be a dangerous place for students as well as educators. As an educator, you must keep yourself up-to-date with information to protect yourself
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Build Your Own BIZ - Branding and Beyond
Learn how to use branding to set your product or service apart from the competition and build value. You will receive as a bonus 1 year unlimited access to this course from the day of enrollment. If attempting to accelerate your learning (1-2 weeks or less), please pay special attention to key points so you may successfully apply the information gained from this course to your particular business
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From 123-CBT Computer Based Training
Promoting Your Brand to Consumers
...? This course begins with the primary tools of the trade: advertising, personal selling, public relations, and promotions. Your next step is utilizing specialized marketing tools like co-branding, ingredient branding, sponsorship, and licensing. And finally, you learn how to devise a communication program that best fits your brand and creates awareness.By the end of the course, you will
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Promoting Your Brand to Consumers
...? This course begins with the primary tools of the trade: advertising, personal selling, public relations, and promotions. Your next step is utilizing specialized marketing tools like co-branding, ingredient branding, sponsorship, and licensing. And finally, you learn how to devise a communication program that best fits your brand and creates awareness.By the end of the course, you will
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Creating a Marketing Campaign
Your marketing plan has been approved Now you need to get the job done. How you execute your plan is as crucial as the plan itself. In this course, you'll learn about tactical marketing tools needed to put your plan into gear and create your marketing mix. These include branding, packaging, promotions, publicity, advertising and merchandising.
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Your marketing plan has been approved Now you need to get the job done. How you execute your plan is as crucial as the plan itself. In this course, you'll learn about tactical marketing tools needed to put your plan into gear and create your marketing mix. These include branding, packaging, promotions, publicity, advertising and merchandising.
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Introduction to E-Commerce
...Wintel operating system platforms.
Identify e-commerce advertising and sales strategies.
Identify online customer feedback functions.
Identify options and schemes for e-commerce payment handling.
Identify the features of the virtual organization.
Identify the components of a Web infrastructure.
Identify the benefits of using extranets in a B2B e-commerce environment.
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...Wintel operating system platforms.
Identify e-commerce advertising and sales strategies.
Identify online customer feedback functions.
Identify options and schemes for e-commerce payment handling.
Identify the features of the virtual organization.
Identify the components of a Web infrastructure.
Identify the benefits of using extranets in a B2B e-commerce environment.
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Commerce Server 2000 Design Impl Part 3 Pipelines
...ction Pipeline (CSP). o Identify characteristics of the advertising selection process. Audience The intended audience for this course includes Professional Web Developers. These developers will have experience creating Web sites by using Active Server Pages (ASP), Visual Basic Scripting Edition or JavaScript, data connectivity, client-server concepts and technologies (Internet Information
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...ction Pipeline (CSP). o Identify characteristics of the advertising selection process. Audience The intended audience for this course includes Professional Web Developers. These developers will have experience creating Web sites by using Active Server Pages (ASP), Visual Basic Scripting Edition or JavaScript, data connectivity, client-server concepts and technologies (Internet Information
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Macromedia Flash MX Part 1 Flash MX Fundamentals
...nd applications. Animations, rich user interfaces, online advertising, e-learning courses, and enterprise application front ends can be created. This course gives the learner a comprehensive introduction to the interface and principal tools of Macromedia Flash MX. Learn To To identify features and functions of Macromedia Flash MX. To
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...nd applications. Animations, rich user interfaces, online advertising, e-learning courses, and enterprise application front ends can be created. This course gives the learner a comprehensive introduction to the interface and principal tools of Macromedia Flash MX. Learn To To identify features and functions of Macromedia Flash MX. To
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Macromedia Flash MX Curriculum
...nd applications. Animations, rich user interfaces, online advertising, e-learning courses, and enterprise application front ends can be created. This curriculum also takes the learner through the basics of graphic creation and acquisition for animations, and covers the fundamental steps in the creation and publication of an animation, with coverage of the incorporation of sound and video. There
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...nd applications. Animations, rich user interfaces, online advertising, e-learning courses, and enterprise application front ends can be created. This curriculum also takes the learner through the basics of graphic creation and acquisition for animations, and covers the fundamental steps in the creation and publication of an animation, with coverage of the incorporation of sound and video. There
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Listening Skills Listening Challenges
This course's aim is to help the learner overcome listening problems and enable him or her to communicate more effectively. It identifies barriers to listening and provides useful guidelines for improving the learner's listening skills. This course concentrates on how to interpret, use, and improve body language as a form of communication. Finally, it identifies common listening styles so the
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This course's aim is to help the learner overcome listening problems and enable him or her to communicate more effectively. It identifies barriers to listening and provides useful guidelines for improving the learner's listening skills. This course concentrates on how to interpret, use, and improve body language as a form of communication. Finally, it identifies common listening styles so the
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Recruiting Retention Staffing Your Organization
... Identify the five functions of effective recruitment advertising. Identify common recruiting mistakes. Identify ways employment laws impact recruitment. Identify statutory employment laws. List ways regulatory agencies enforce employment laws. Audience Managers, supervisors,
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... Identify the five functions of effective recruitment advertising. Identify common recruiting mistakes. Identify ways employment laws impact recruitment. Identify statutory employment laws. List ways regulatory agencies enforce employment laws. Audience Managers, supervisors,
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Delegation Understanding Delegation
... the end of this unit, you will meet with Tyrell Johnson, Advertising Manager at Icon International, Dina Compton, Marketing Assistant, and Ronald Spear, Marketing Assistant. You are the Brand Manager in Icon's Marketing department. Dina has recently joined your team and will be responsible for the assignments you are about to delegate. Unit 3: Delegating Effectively (1 - 2 hours)
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... the end of this unit, you will meet with Tyrell Johnson, Advertising Manager at Icon International, Dina Compton, Marketing Assistant, and Ronald Spear, Marketing Assistant. You are the Brand Manager in Icon's Marketing department. Dina has recently joined your team and will be responsible for the assignments you are about to delegate. Unit 3: Delegating Effectively (1 - 2 hours)
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Delegation The Delegation Process
... the end of this unit, you will meet with Tyrell Johnson, Advertising Manager at Icon International, and Matthew Stevenson, Marketing Assistant. Icon is planning to fund a new magazine that already has nearly 15 million dollars in revenue. This is the first time you have attempted any form of delegation, but there is too much work for you to do by yourself. Tyrell has agreed to help you as you
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... the end of this unit, you will meet with Tyrell Johnson, Advertising Manager at Icon International, and Matthew Stevenson, Marketing Assistant. Icon is planning to fund a new magazine that already has nearly 15 million dollars in revenue. This is the first time you have attempted any form of delegation, but there is too much work for you to do by yourself. Tyrell has agreed to help you as you
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Business Ethics Organizational Ethics
...scuss a production-related ethical dilemma. Icon has been advertising an introductory special on a personal computer scheduled to be available to consumers in time for the holiday sales rush. Due to recent delays in the overseas shipping of some components, not as many units will be available in the timeframe Icon had promised. You must decide whether to announce this to the public, thereby
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...scuss a production-related ethical dilemma. Icon has been advertising an introductory special on a personal computer scheduled to be available to consumers in time for the holiday sales rush. Due to recent delays in the overseas shipping of some components, not as many units will be available in the timeframe Icon had promised. You must decide whether to announce this to the public, thereby
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Organizational Crisis Mgmt Managing a Crisis
...ng campaign surrounded the launch and included television advertising and in-store promotions. The success of the product is vital to the organization's survival, and it was hoped that the innovative ''Star'' would surprise competitors and reestablish Icon as a market leader. Unfortunately, an early batch of the product was contaminated in production, and consumers have been complaining that
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...ng campaign surrounded the launch and included television advertising and in-store promotions. The success of the product is vital to the organization's survival, and it was hoped that the innovative ''Star'' would surprise competitors and reestablish Icon as a market leader. Unfortunately, an early batch of the product was contaminated in production, and consumers have been complaining that
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Team Participation Decision Making in Teams
...em to analyze the return on investment from the company's advertising. Unit 3: The Consensus Process (0.5 - 1 hour) Identify four tasks that prepare teams to use consensus. Describe how to create a consensus-oriented atmosphere. Apply the six steps of the consensus process. Identify two actions for
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...em to analyze the return on investment from the company's advertising. Unit 3: The Consensus Process (0.5 - 1 hour) Identify four tasks that prepare teams to use consensus. Describe how to create a consensus-oriented atmosphere. Apply the six steps of the consensus process. Identify two actions for
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Principles of Marketing Promotion Strategy
...ermine appropriate promotional objectives, and select the advertising types and public relations tools to implement. The program details the procedures for creating an advertising campaign, the types of promotional strategies, and the steps of the personal selling process. Learn To Identify the definition of integrated marketing communication.
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...ermine appropriate promotional objectives, and select the advertising types and public relations tools to implement. The program details the procedures for creating an advertising campaign, the types of promotional strategies, and the steps of the personal selling process. Learn To Identify the definition of integrated marketing communication.
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Essentials of Business Law Cyberlaw
.... The program also outlines cyberspace offenses, forms of advertising on the Internet, Internet recruiting, the use of e-money, and telecommuting. Learn To Identify four factors that make enforcing the law in cyberspace difficult. Identify the circumstances in which electronic communication can serve as evidence in court.
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.... The program also outlines cyberspace offenses, forms of advertising on the Internet, Internet recruiting, the use of e-money, and telecommuting. Learn To Identify four factors that make enforcing the law in cyberspace difficult. Identify the circumstances in which electronic communication can serve as evidence in court.
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Site Server 3 0 Commerce Solutions Curriculum
...rate Microsoft Wallet with Commerce Server. Incorporate Advertising in Web Sites with Ads Server. Implement Business-to-Business Commerce with the Commerce Interchange Pipeline. Secure a Commerce Server Site. C ontent Emphasis Skills-Based A udience Students should be familiar with HTML coding and Microsoft Visual Basic scripting. Students should also be familiar with the
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...rate Microsoft Wallet with Commerce Server. Incorporate Advertising in Web Sites with Ads Server. Implement Business-to-Business Commerce with the Commerce Interchange Pipeline. Secure a Commerce Server Site. C ontent Emphasis Skills-Based A udience Students should be familiar with HTML coding and Microsoft Visual Basic scripting. Students should also be familiar with the
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Principles of Marketing - Promotion Strategy
Principles of Marketing: Promotion Strategy offers the student an overview of the information required to identify the elements of the promotional mix, determine appropriate promotional objectives, and select the advertising types and public relations tools to implement. The program details the procedures for creating an advertising campaign, the types of promotional strategies, and the steps of
more...
Principles of Marketing: Promotion Strategy offers the student an overview of the information required to identify the elements of the promotional mix, determine appropriate promotional objectives, and select the advertising types and public relations tools to implement. The program details the procedures for creating an advertising campaign, the types of promotional strategies, and the steps of
more...
From Corexcel
An Overview of Marketing
The online course An Overview of Marketing, provides and introduction to marketing and marketing planning. Also covered in the course are topics such as; the strategic importance of marketing, the marketing mix (four Ps), and customer values and satisfaction.
Marketing is essential to any business and must be done efficiently. This course is a must for anyone who wants to learn the basics of
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The online course An Overview of Marketing, provides and introduction to marketing and marketing planning. Also covered in the course are topics such as; the strategic importance of marketing, the marketing mix (four Ps), and customer values and satisfaction.
Marketing is essential to any business and must be done efficiently. This course is a must for anyone who wants to learn the basics of
more...
Principles of Marketing for Nonprofit Organizations
... clients and donors. Activities such as public relations, advertising, promotions, and customer relationship management are essential to the success of a nonprofit.
Learn how nonprofits utilize marketing efforts to publicize their mission and gather contributions of time and money. This self paced course also covers marketing planning in the nonprofit organization.
Target Audience: This
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... clients and donors. Activities such as public relations, advertising, promotions, and customer relationship management are essential to the success of a nonprofit.
Learn how nonprofits utilize marketing efforts to publicize their mission and gather contributions of time and money. This self paced course also covers marketing planning in the nonprofit organization.
Target Audience: This
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From Serebra Learning Corporation
Bridge The Expectations Gap
You have to be prepared to walk a mile in their shoes to understand more fully what customers experience when they deal with your company. There's nothing more effective in emphasizing the gap between what you believe their experiences to be and their realities than thinking and acting like a customer. This course takes you through several processes for doing exactly that, and you'll be shown how
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You have to be prepared to walk a mile in their shoes to understand more fully what customers experience when they deal with your company. There's nothing more effective in emphasizing the gap between what you believe their experiences to be and their realities than thinking and acting like a customer. This course takes you through several processes for doing exactly that, and you'll be shown how
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Mentoring Essentials Simulation
...ing up a new research project that deals with forecasting advertising revenue for wireless communication tools over the next five years. While managing this project, you have also been assigned Tilly Newman, a new hire in your department, to be your protege. Your responsibilities within this simulation are to inform Tilly of company policies, prepare an Action Plan for her professional
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...ing up a new research project that deals with forecasting advertising revenue for wireless communication tools over the next five years. While managing this project, you have also been assigned Tilly Newman, a new hire in your department, to be your protege. Your responsibilities within this simulation are to inform Tilly of company policies, prepare an Action Plan for her professional
more...
Managing and Maintaining Brand Equity
There's a common saying: "The only thing constant in life is change." This is especially true when it comes to managing brands. Look at Coca-Cola and how it spawned several brand extensions such as Diet Coke and Cherry Coke. Then there was a brief, but widely publicized, brand crisis caused by New Coke, which resulted in the reintroduction of Coca-Cola Classic. This is an example of how, over
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There's a common saying: "The only thing constant in life is change." This is especially true when it comes to managing brands. Look at Coca-Cola and how it spawned several brand extensions such as Diet Coke and Cherry Coke. Then there was a brief, but widely publicized, brand crisis caused by New Coke, which resulted in the reintroduction of Coca-Cola Classic. This is an example of how, over
more...
Creating a Marketing Campaign
Your marketing plan has been approved Now you need to get the job done. How you execute your plan is as crucial as the plan itself. In this course, you'll learn about tactical marketing tools needed to put your plan into gear and create your marketing mix. These include branding, packaging, promotions, publicity, advertising and merchandising. Managers and team leaders with responsibility for
more...
Your marketing plan has been approved Now you need to get the job done. How you execute your plan is as crucial as the plan itself. In this course, you'll learn about tactical marketing tools needed to put your plan into gear and create your marketing mix. These include branding, packaging, promotions, publicity, advertising and merchandising. Managers and team leaders with responsibility for
more...
Doing Business on the Internet
The use of the Internet as a means of doing business has changed the way in which business transactions can take place forever. Business can be conducted across vast geographical distances with a much greater degree of ease than was possible even twenty years ago. However, while advancements in technology have enabled the development of new business models, the impact of these changes on issues
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The use of the Internet as a means of doing business has changed the way in which business transactions can take place forever. Business can be conducted across vast geographical distances with a much greater degree of ease than was possible even twenty years ago. However, while advancements in technology have enabled the development of new business models, the impact of these changes on issues
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Interviewing and Hiring Practices
In this simulation, you will assume the role and responsibilities of an HR professional at BTJ Technical Staffing Inc., a metropolitan staffing and recruitment agency. Having faced claims of possible discrimination in past job postings created on behalf of clients, BTJ management has redoubled its efforts to ensure that all employment advertisement is above reproach and adheres strictly to
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In this simulation, you will assume the role and responsibilities of an HR professional at BTJ Technical Staffing Inc., a metropolitan staffing and recruitment agency. Having faced claims of possible discrimination in past job postings created on behalf of clients, BTJ management has redoubled its efforts to ensure that all employment advertisement is above reproach and adheres strictly to
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Interviewing and Hiring Practices
... required by a bona fide occupational qualification. Your advertising medium, the questions you ask on forms, what you discuss in company publications, and your interview questions combine to create an impression of you and your organization. It may happen, unintentionally, that your recruiting, interviewing, and hiring processes illegally or unfairly discriminate against "protected"
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... required by a bona fide occupational qualification. Your advertising medium, the questions you ask on forms, what you discuss in company publications, and your interview questions combine to create an impression of you and your organization. It may happen, unintentionally, that your recruiting, interviewing, and hiring processes illegally or unfairly discriminate against "protected"
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Recruitment & Selection Series: Advertising the Post
If you are judged on the success of your team, it's in your interest to hire the best people for the job. Producing an attractive and effective job advertisement is a very important part of the recruitment process. Once you have established your key recruitment criteria, you can design a job advertisement that will encourage people to apply who meet those criteria.
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If you are judged on the success of your team, it's in your interest to hire the best people for the job. Producing an attractive and effective job advertisement is a very important part of the recruitment process. Once you have established your key recruitment criteria, you can design a job advertisement that will encourage people to apply who meet those criteria.
more...
Principles of Marketing Promotion Strategy
Principles of Marketing: Promotion Strategy offers the student an overview of the information required to identify the elements of the promotional mix, determine appropriate promotional objectives, and select the advertising types and public relations tools to implement. The program details the procedures for creating an advertising campaign, the types of promotional strategies, and the steps of
more...
Principles of Marketing: Promotion Strategy offers the student an overview of the information required to identify the elements of the promotional mix, determine appropriate promotional objectives, and select the advertising types and public relations tools to implement. The program details the procedures for creating an advertising campaign, the types of promotional strategies, and the steps of
more...
Marketing Your Business on the Web
The Marketing Your Business on the Web course is meant for owners of small and medium-sized businesses who want to promote their businesses on the Internet. The course describes possible goals and features of an online business Web site. It also describes the procedure for submitting a site to search engines and directories. Additionally the course provides an in-depth coverage of strategies for
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The Marketing Your Business on the Web course is meant for owners of small and medium-sized businesses who want to promote their businesses on the Internet. The course describes possible goals and features of an online business Web site. It also describes the procedure for submitting a site to search engines and directories. Additionally the course provides an in-depth coverage of strategies for
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Regulatory Compliance Series - Demand Deposits and Reserve Requirements (Regulations Q and D)
Regulations Q and D are rarely discussed but are absolutely vital to the business of depository operations. Regulation Q implements provisions to ensure that banks do not pay interest on demand deposits. Regulation D?s provisions require banks to properly categorize certain time deposits and retain certain reserve funds. Compliance operations and audit professionals will learn from this
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Regulations Q and D are rarely discussed but are absolutely vital to the business of depository operations. Regulation Q implements provisions to ensure that banks do not pay interest on demand deposits. Regulation D?s provisions require banks to properly categorize certain time deposits and retain certain reserve funds. Compliance operations and audit professionals will learn from this
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Microsoft Commerce Server 2000: Design and Implementation Part 3 - Pipelines
This is the third course in a five part series that focuses on pipelines and their use in running ad campaigns. It covers how to define and run a pipeline in Microsoft Commerce Server 2000, and how to create custom components - Scriptor and Compiled - that can be added to a pipeline. The course also covers the code used to implement campaigns built and designed by Commerce Server 2000.
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This is the third course in a five part series that focuses on pipelines and their use in running ad campaigns. It covers how to define and run a pipeline in Microsoft Commerce Server 2000, and how to create custom components - Scriptor and Compiled - that can be added to a pipeline. The course also covers the code used to implement campaigns built and designed by Commerce Server 2000.
more...
Essentials of Business Law: Cyberlaw
Essentials of Business Law: Cyberlaw offers the student an overview of the essentials of cyberspace including how to conduct business in cyberspace and how to handle employment in cyberspace. The program also outlines cyberspace offenses forms of advertising on the Internet Internet recruiting the use of e-money and telecommuting.
more...
Essentials of Business Law: Cyberlaw offers the student an overview of the essentials of cyberspace including how to conduct business in cyberspace and how to handle employment in cyberspace. The program also outlines cyberspace offenses forms of advertising on the Internet Internet recruiting the use of e-money and telecommuting.
more...
Macromedia Flash MX Part 1 - Flash MX Fundamentals
Macromedia Flash MX is a tool for developing visual interactive content and applications. Animations rich user interfaces online advertising e-learning courses and enterprise application front ends can be created. This course gives the learner a comprehensive introduction to the interface and principal tools of Macromedia Flash MX.
more...
Macromedia Flash MX is a tool for developing visual interactive content and applications. Animations rich user interfaces online advertising e-learning courses and enterprise application front ends can be created. This course gives the learner a comprehensive introduction to the interface and principal tools of Macromedia Flash MX.
more...
From International Career Institute
Marketing Course
The ICI marketing program designed in conjunction with industry leaders helps you learn the skills you need to succeed in marketing quickly and conveniently.
a Fast track your career in marketing
a Learn the inside secrets of how to become a marketing pro in months not years!
a Free up valuable time, don't wast time and money travelling to classes
a Study at your own pace
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Advertising Correspondence Course - Certificate and Diploma
...e are certain skills that you need to become a successful Advertising practitioner. The ICI Advertising Program helps you learn them quickly and conveniently.
With a strong emphasis on practical skills students will learn:
* Copywriting
* Graphic design and production
* Art direction
* Media presentation
* Media planning and evaluation
* Advertising business
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...e are certain skills that you need to become a successful Advertising practitioner. The ICI Advertising Program helps you learn them quickly and conveniently.
With a strong emphasis on practical skills students will learn:
* Copywriting
* Graphic design and production
* Art direction
* Media presentation
* Media planning and evaluation
* Advertising business
more...
From Sessions College for Professional Design
Business Marketing Design Foundation Certificate
...is certificate focuses on developing the visual identity, advertising, and marketing skills required for a corporate or small business environment.
Students learn professional applications for Adobe Photoshop and Illustrator or equivalent digital imaging and vector drawing tools. Course projects include marketing concept development, critique, retouching, compositing, illustration, print and
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...is certificate focuses on developing the visual identity, advertising, and marketing skills required for a corporate or small business environment.
Students learn professional applications for Adobe Photoshop and Illustrator or equivalent digital imaging and vector drawing tools. Course projects include marketing concept development, critique, retouching, compositing, illustration, print and
more...
Business Marketing Design Advanced Certificate
...gn Certificate focuses on developing the visual identity, advertising, and marketing design skills required for a corporate or small business environment.
Students learn professional applications for Adobe Photoshop and Illustrator or equivalent digital imaging and vector drawing tools. Advanced Certificate students select a single area of professional concentration. Concentrations include:
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...gn Certificate focuses on developing the visual identity, advertising, and marketing design skills required for a corporate or small business environment.
Students learn professional applications for Adobe Photoshop and Illustrator or equivalent digital imaging and vector drawing tools. Advanced Certificate students select a single area of professional concentration. Concentrations include:
more...
Business Marketing Design Master's Certificate
The Business Marketing Design Certificate focuses on developing the visual identity, advertising, and marketing design skills required for a corporate or small business environment.
Students learn professional applications for Adobe Photoshop and Illustrator or equivalent digital imaging and vector drawing tools. Master's Certificate students select two areas of professional concentration.
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The Business Marketing Design Certificate focuses on developing the visual identity, advertising, and marketing design skills required for a corporate or small business environment.
Students learn professional applications for Adobe Photoshop and Illustrator or equivalent digital imaging and vector drawing tools. Master's Certificate students select two areas of professional concentration.
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Advanced Typography
Learn advanced concepts in typography including type fusion, information hierarchy, expressive type, and 3D type applications. Assignments include advertising, product packaging, civic branding, and currency design. The focus of the course is on improving your design by learning to see type differently.
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Learn advanced concepts in typography including type fusion, information hierarchy, expressive type, and 3D type applications. Assignments include advertising, product packaging, civic branding, and currency design. The focus of the course is on improving your design by learning to see type differently.
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Advertising Design Course
... this 6-lesson course, you'll learn the principles of the advertising design from both a creative and a business perspective. Case studies from print, Web, and TV showcase advertising concepts at work: persuasion, color psychology and composition, copywriting and typography, and brand communication.
Class projects include ads for newspapers, magazines, subways, and transit/outdoor
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... this 6-lesson course, you'll learn the principles of the advertising design from both a creative and a business perspective. Case studies from print, Web, and TV showcase advertising concepts at work: persuasion, color psychology and composition, copywriting and typography, and brand communication.
Class projects include ads for newspapers, magazines, subways, and transit/outdoor
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Banner Advertising
...advertising is that despite centuries of study, tracking, and scrutiny, human behavior remains complex and unpredictable.
No-one really knows enough about how a target audience will respond to be 100% certain that any ad campaign will be successful. However, an understanding of the basics can most assuredly tilt the odds in your favor!
In this hands-on course you'll explore the
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...advertising is that despite centuries of study, tracking, and scrutiny, human behavior remains complex and unpredictable.
No-one really knows enough about how a target audience will respond to be 100% certain that any ad campaign will be successful. However, an understanding of the basics can most assuredly tilt the odds in your favor!
In this hands-on course you'll explore the
more...
Branding & Identity Course
...skills required to design logos, marketing materials, and advertising programs to establish and promote a corporate identity.
You'll be designing or redesigning company identities for both existing companies and newly established businesses.
Outline:
Outline:
LESSON 1 Intro to Corporate Identity How does a company and organization project a coherent identity that's as
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...skills required to design logos, marketing materials, and advertising programs to establish and promote a corporate identity.
You'll be designing or redesigning company identities for both existing companies and newly established businesses.
Outline:
Outline:
LESSON 1 Intro to Corporate Identity How does a company and organization project a coherent identity that's as
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Design and Composition
Discover the principles of effective composition in print design and advertising. Composition, literally the assembly of elements, is the artful arrangement that guides the eye and unifies a design work. Case studies and hands-on projects address closed/open space, negative space, movement, and more.
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Discover the principles of effective composition in print design and advertising. Composition, literally the assembly of elements, is the artful arrangement that guides the eye and unifies a design work. Case studies and hands-on projects address closed/open space, negative space, movement, and more.
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Marketing Design Professional Certificate
Learn fundamental software techniques (Photoshop, Illustrator, and Powerpoint) and challenge your design skills (color, typography, composition, and identity design) through hands-on projects. Get feedback from a Faculty of professional designers as you build a portfolio of work.
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Learn fundamental software techniques (Photoshop, Illustrator, and Powerpoint) and challenge your design skills (color, typography, composition, and identity design) through hands-on projects. Get feedback from a Faculty of professional designers as you build a portfolio of work.
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From JED New Media inc.
What's in a Name?
How people initially perceive and respond to your business, product, or service, will often be determined by its name. If you are faced with the challenge of creating a name to brand a product, service, or business, follow this helpful guide to learn some basic strategies, creative techniques, and caveats involved in new name generation. This JEDlet does not cover legal trademark or copyrighting
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How people initially perceive and respond to your business, product, or service, will often be determined by its name. If you are faced with the challenge of creating a name to brand a product, service, or business, follow this helpful guide to learn some basic strategies, creative techniques, and caveats involved in new name generation. This JEDlet does not cover legal trademark or copyrighting
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Simple Steps to Super Slogans
To develop and preserve a positive corporate image, organizations inevitably rely on slogans. The information presented here offers valuable tools on how to identify a successful slogan, determine the right type of slogan to use for your product, and how to go about writing and testing effective slogans.
This is a 40-minute online tutorial useful to individuals as well as within a group
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To develop and preserve a positive corporate image, organizations inevitably rely on slogans. The information presented here offers valuable tools on how to identify a successful slogan, determine the right type of slogan to use for your product, and how to go about writing and testing effective slogans.
This is a 40-minute online tutorial useful to individuals as well as within a group
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Evaluating Adwriting
...advertising copy supplied from freelancers and advertising agencies to ensure that it meets your business needs and provides maximum impact for every advertising dollar you spend. Discern the different strategies, styles, and techniques incorporated to create effective advertising copy in the media of print and radio.
(Does not cover television commercial writing, netwriting, direct mail, or
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...advertising copy supplied from freelancers and advertising agencies to ensure that it meets your business needs and provides maximum impact for every advertising dollar you spend. Discern the different strategies, styles, and techniques incorporated to create effective advertising copy in the media of print and radio.
(Does not cover television commercial writing, netwriting, direct mail, or
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Buying Advertising
Get maximum value from your advertising budget by implementing the tips offered here. Learn some pointers on how to buy advertising in print, radio, television, billboards, transit, and on the Internet. Get all the necessary tools to manage your advertising budget cost-effectively.
This is a 40-minute online tutrial. Can be used individually or as part of a group session.
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Get maximum value from your advertising budget by implementing the tips offered here. Learn some pointers on how to buy advertising in print, radio, television, billboards, transit, and on the Internet. Get all the necessary tools to manage your advertising budget cost-effectively.
This is a 40-minute online tutrial. Can be used individually or as part of a group session.
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Business Card Design
Make a great first impression with your business card. A well-designed business card is an effective selling tool for highlighting the nature and forte of your business. Explore the basics of business card design and get inspired by illustrations of effective use of colors, fonts, designs, and borders.
40-minute online tutorial
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Make a great first impression with your business card. A well-designed business card is an effective selling tool for highlighting the nature and forte of your business. Explore the basics of business card design and get inspired by illustrations of effective use of colors, fonts, designs, and borders.
40-minute online tutorial
more...
Attracting Attention to Your Web Site
Placing your business on the Web is a costly enterprise. You need to capitalize on your investment by attracting significant traffic to your site. You can achieve this by implementing a number of marketing strategies that are tailored to this medium. Outlined here are five different methods you can implement immediately.
40-minute online tutorial
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Placing your business on the Web is a costly enterprise. You need to capitalize on your investment by attracting significant traffic to your site. You can achieve this by implementing a number of marketing strategies that are tailored to this medium. Outlined here are five different methods you can implement immediately.
40-minute online tutorial
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From Editorial Training
Essential Copywriting
The written word has tremendous power to persuade, to motivate, to sell. Even in our multimedia age, so often it's what we read that moves us the most.
Essential Copywriting is an online course that's designed to teach you the key techniques needed to write great marketing copy, including:
* how to structure your sentences for the greatest impact
* words that work - words to avoid
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The written word has tremendous power to persuade, to motivate, to sell. Even in our multimedia age, so often it's what we read that moves us the most.
Essential Copywriting is an online course that's designed to teach you the key techniques needed to write great marketing copy, including:
* how to structure your sentences for the greatest impact
* words that work - words to avoid
more...
From The Professional Copywriters Association
Copywriter Training Course
"The PCA Certificated Step-By-Step, Online Training Course" For Becoming A Professional Copywriter.
This means you can join our online training program and learn how to run your own successful Copywriting business. As with all online training or distance learning courses, there is a RIGHT way to do things and a WRONG way to do things.
This course shows you the right way to become a
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"The PCA Certificated Step-By-Step, Online Training Course" For Becoming A Professional Copywriter.
This means you can join our online training program and learn how to run your own successful Copywriting business. As with all online training or distance learning courses, there is a RIGHT way to do things and a WRONG way to do things.
This course shows you the right way to become a
more...
From Earth Savers Institute
Build an Eco Consulting Business
Earn your certification as an ESI Certified Eco Consultanta online in less than four weeks. Our awesome courses are a series of cool, cutting edge, informative videos, audio files, PowerPoint presentations, text, and more.
Upon registration, you will have access to 38 Modules, Quizzes, Attachments, and you will receive e-mails from HQ with additional bonus materials, including work sheets,
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online course |
instructor-led class |
learn at home |
group study |
self-directed study |
cd-based training |
DVD video training |
printed book |
e-book digital book |
workshop seminar |
train the trainer |
computer-based learning |
discount pricing |
online tutorial |
