Advertising Telephone Seminars

Ethical Considerations in Utilizing Social Media BenefitsSocial media, from law firm websites to online networking, has become both a preferred means of communication and an important marketing tool for lawyers and firms. But ethical traps abound for lawyers who use these tools to communicate with clients, potential clients, and even friends and family. State bar discipline, compromised cases and malpractice exposure, even job loss, has resulted  more...

Legal Implications of Doing Business on the Internet ...n more damaging to a business. Legal claims such as false advertising, unfair competition, copyright infringement, trademark infringement, false endorsement and right of publicity, and invasion of privacy, can come from every direction. This live audio conference will give you a legal toolbox to manage Internet legal threats currently facing online businesses. We will explain strategies that  more...

Implications of the First Investigations Under the FTC Guides for Endorsements and Testimonials in Advertising ...es Concerning the Use of Endorsements and Testimonials in Advertising. The revised guides, which are intended to help advertisers comply with the Federal Trade Commission Act by setting forth the general principles used by the FTC in evaluating ads (and considering whether to initiate an investigation), have a significant impact on testimonial advertisements and the disclosure of connections  more...

Case Study: What Makes Dixon Schwabl One of the "Best Small Companies to Work for in America" ...ded her headquarters in Rochester, New York, and grew her advertising business in one of the most challenging and rapidly changing industries in today's economy. She believes that creating a great place to work elevates not only employees and clients, but also the entire community with a positive ripple effect. With double-digit growth and national recognition for her firm, Ms. Dixon will  more...

Understanding and Troubleshooting Copyright Law BenefitsCopyright is one of the most complex, confusing and broadly applicable areas of law. Copyright protection vests in even the smallest amount of creativity, and with the proliferation of electronic media, your employees and clients have unprecedented access to these protected works. As a result, it is easier than ever for you, your clients or your company's employees to infringe the  more...