Online Advertising Design eLearning Training

Advertising Design Course ... this 6-lesson course, you'll learn the principles of the advertising design from both a creative and a business perspective. Case studies from print, Web, and TV showcase advertising concepts at work: persuasion, color psychology and composition, copywriting and typography, and brand communication. Class projects include ads for newspapers, magazines, subways, and transit/outdoor more...

Banner Advertising The trickiest part about advertising is that despite centuries of study, tracking, and scrutiny, human behavior remains complex and unpredictable. No-one really knows enough about how a target audience will respond to be 100% certain that any ad campaign will be successful. However, an understanding of the basics can most assuredly tilt the odds in your favor! In this hands-on course you'll more...