Online Advertising Lesson One eLearning
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From Serebra Learning Corporation
Managing and Maintaining Brand Equity
There's a common saying: "The only thing constant in life is change." This is especially true when it comes to managing brands. Look at Coca-Cola and how it spawned several brand extensions such as Diet Coke and Cherry Coke. Then there was a brief, but widely publicized, brand crisis caused by New Coke, which resulted in the reintroduction of Coca-Cola Classic. This is an example of how, over
more...
There's a common saying: "The only thing constant in life is change." This is especially true when it comes to managing brands. Look at Coca-Cola and how it spawned several brand extensions such as Diet Coke and Cherry Coke. Then there was a brief, but widely publicized, brand crisis caused by New Coke, which resulted in the reintroduction of Coca-Cola Classic. This is an example of how, over
more...
From Sessions College for Professional Design
Advertising Design Course
...d designer should know.
Outline:
LESSON 1 Intro to Advertising Lesson One builds a firm foundation for your ad design career. You'll trace the evolution of advertising in the United States, and learn about the different roles and departments in an ad agency. Thinking about going it alone? You'll look at some of the key attributes required for success as a freelancer. The fundamentals of
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...d designer should know.
Outline:
LESSON 1 Intro to Advertising Lesson One builds a firm foundation for your ad design career. You'll trace the evolution of advertising in the United States, and learn about the different roles and departments in an ad agency. Thinking about going it alone? You'll look at some of the key attributes required for success as a freelancer. The fundamentals of
more...
Branding & Identity Course
Did you ever wonder how giant corporations such as CBS, BMW, and Sony establish their corporate images? And how important these company images are in promoting their respective franchises? You'll discover the answers in this course.
Explore through case studies the essential skills required to design logos, marketing materials, and advertising programs to establish and promote a corporate
more...
Did you ever wonder how giant corporations such as CBS, BMW, and Sony establish their corporate images? And how important these company images are in promoting their respective franchises? You'll discover the answers in this course.
Explore through case studies the essential skills required to design logos, marketing materials, and advertising programs to establish and promote a corporate
more...
