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From ivantage Limited
Google AdWords 101 Introduction to Paid Search Management
...AdWords 101: Introduction to Paid Search Management, is a one day course aimed at online marketers, web executives, webmasters, agency account managers/ directors, and campaign managers who need to set-up, manage and optimise Google AdWords paid search campaigns, following industry best practice to start generating profitable website traffic.
After successful completion students will be able
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Google AdWords 201 Building Profitable Paid Search Campaigns
...Campaigns, is aimed at an audience similar to that of the AdWords 101 course, but is for those who require a deeper appreciation of Google AdWordsa many advanced concepts and who need to further optimise AdWords campaigns to improve profitability.
After successful completion, students will be able to manage, optimise and develop sophisticated Google AdWords campaigns for themselves
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