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From Predictive Analytics World
Predictive Analytics World Workshop - Net Lift Models Optimizing The Impact of Your Marketing
Friday/ Saturday, March 9-10, 2012. This is a 2 day workshop at Predictive Analytics World San Francisco. The true effectiveness of a marketing campaign isna ™t response rate; it is the incremental impact--that is, the difference it makes. This is an entirely different thing to model. Instructor: Kim Larsen, Vice President, Analytical Insights.
Early Bird Discount ends January 20, 2012.
more...
Predictive Analytics World Workshop - Net Lift Models Optimizing The Impact of Your Marketing
Friday/ Saturday, March 9-10, 2012. This is a 2 day workshop at Predictive Analytics World San Francisco. The true effectiveness of a marketing campaign isna ™t response rate; it is the incremental impact--that is, the difference it makes. This is an entirely different thing to model. Instructor: Kim Larsen, Vice President, Analytical Insights.
Early Bird Discount ends January 20, 2012.
more...
