Instructor Led Analytics World Sf Training

Mastering Loyalty for Sustainable Profitability Nearly every business has an increasingly global footprint or is facing new competitors both locally and from outside their home territory. Many loyalty schemes can demonstrate increases in revenues for operators and it is evident that loyal customers tend to spend more than their promiscuous counterparts. Just a small percentage of customers account for a high percentage of profit. Loyal  more...

Advanced Data Mining and Predictive Modeling for Internet and Direct Marketers DESCRIPTION "Advanced" data mining and predictive modeling dives into the more sophisticated data mining and modeling techniques that an increasing number of enterprises are employing to generate huge impacts on their bottom lines, whether it be through the internet or through direct marketing channels. Long gone are the days when data was scarce. In the modern world, wea re drowning in data  more...