Instructor Led Approaches To Marketing Training

Customer Relationship Management CRM Strategic Roadmap Articulate why Customer Relationship Management (CRM) is essential for attracting, retaining and growing loyal customers. Determine the uses and objectives of a CRM system. Recognize best practices in implementing a CRM strategy. Apply CRM for improving marketing, sales, customer service, and customer contact. Use Social CRM to drive collaboration among salespeople to increase their  more...

Public Relations and Media Skills ' This program is designed for Public relations officers and other key personnel in the organization whose work involves contact and interaction with the internal/ external public, particularly managers and supervisors in the areas of personnel, marketing, sales, training and administration. This program is worth 25 NASBA CPE?s. Analyze and assess the latest public relations concepts and  more...

International Trade Promotion Marketing 2 ...legates Will Be Able To: Distinguish Between Different Approaches To Marketing And Their Underlying Philosophies Demonstrate An Awareness Of The Importance Of The Marketing Mix To Product Or Service Success List The Different Stages In The Product Life Cycle Demonstrate An Understanding Of Why Some Manufacturers Are Only Interested In Particular Life Cycle Stage Indicate The  more...

Evaluating the Performance of Industrial Investments The Contents, Concepts and Pertinent Issues of the course: 1.) General Concepts for Understanding Business Performance - Rate of Return on Investment (ROI) - Operating income - Minimum acceptable income - Residual Income - Product innovation and leadership - Primary Cost Drivers - Critical Success Factors - Corporate Performance Measurement - Integrating Strategic Planning, Budgeting  more...

Human Resource Management HRM in the Oil and Gas Industry Objectives: 1. Human Resource and Personnel Management By the conclusion of the established learning activities, delegate will be able to: - Demonstrate understanding of distinction between personnel management and human resource management. within the oil and gas industry - Indicate the significant aspects in development of human resource management and personnel management within  more...

Modern Marketing in a Consumer-Lead Environment ...hifting valuesa ™ - Distinguish between different approaches to marketing & their underlying philosophies - Demonstrate an awareness of the importance of the marketing mix to service success - Conduct an internal organisational analysis - Conduct an external organisational analysis - Conduct a sector analysis - Determine key success factors - Determine the  more...

International Trade Promotion and Marketing ...gates Will Be Able To: - Distinguish Between Different Approaches To Marketing And Their Underlying Philosophies - Demonstrate An Awareness Of The Importance Of The Marketing Mix To Product Or Service Success - List The Different Stages In The Product Life Cycle - Demonstrate An Understanding Of Why Some Manufacturers Are Only Interested In Particular Life Cycle Stage - Indicate  more...

Human ResourceManagement a Practitioners Approach The Objectives of the course: MODULE 1.: Human Resource and Personnel Management - Demonstrate understanding of distinction between personal management and human resource management. - Indicate the significant aspects in development of human resource management and personal management. - Demonstrate an appreciation of important of welfare in the development of personal management and human  more...