Online Appropriate Category eLearning

Six Sigma Reducing Variation to Improve Quality What, do you expect everything to be perfect? How would you respond if one of your employees said that to you? You might consider saying, "Well, yes " In fact, striving for near perfect quality is reasonable and achievable. It's a matter of reducing variation through the use of Six Sigma. "Variation," or deviation from what the customer wants, may be inherent in the business world, yet by  more...

Managing and Maintaining Brand Equity There's a common saying: "The only thing constant in life is change." This is especially true when it comes to managing brands. Look at Coca-Cola and how it spawned several brand extensions such as Diet Coke and Cherry Coke. Then there was a brief, but widely publicized, brand crisis caused by New Coke, which resulted in the reintroduction of Coca-Cola Classic. This is an example of how, over  more...