Instructor Led Arido Training Classes

The Sole Practitioner as a Thriving Enterprise This 3-hour workshop is designed for professionals who have chosen to practice as a sole practitioner and who recognize the need for support. Topics covered include: * Focusing on what you do best * Establishing effective systems and procedures * Maximizing valuable billable hours and avoid wasting time on administrative chores * Building an effective support network * How to recognize when you  more...

PR 101 Designed for practitioners who want to undertake a PR campaign or increase their media coverage. Topics include: * What is PR? * The difference between PR and advertising * The 5 Ws of Journalism * What is considered newsworthy? What makes a good story? * What should go in a media kit * Working with the media * How to position yourself as an expert source/spokesperson  more...