B2b Marketers Web-based Seminars

Increase Lead Generation with Social Media How to Personalize E-Marketing to Attract Inbound Demand Buyers are only finding content relevant to their needs 42% of the time. If content isn t relevant, you ve lost leads without giving your company a shot. The top two marketing imperatives are increasing demand and enticing new audiences to engage. Company-focused messaging won t cut it. While it s long been touted that content is King, the  more...

How Marketing Can Help Sales Sell More Sales Enablement Drives Revenue Growth PACE research finds that salespeople only spend 23% of their time actually selling. Salespeople spend too much time in early-stage lead generation instead of late-stage selling. They clamor for more qualified leads, but only follow up with about 30% of the leads marketing provides. With budgets tightening and sales cycles lengthening, companies can t  more...