B2b Sales Lead Generation Web-based Seminars - Training Resources

Increase Lead Generation with Social Media How to Personalize E-Marketing to Attract Inbound Demand Buyers are only finding content relevant to their needs 42% of the time. If content isn t relevant, you ve lost leads without giving your company a shot. The top two marketing imperatives are increasing demand and enticing new audiences to engage. Company-focused messaging won t cut it. While it s long been touted that content is King, the  more...

Create a Sticky Lead Nurturing Process Use e-marketing to increase qualified leads and shorten sales cycles. According to Marketing Sherpa, 64% of companies with a lead nurturing process are dissatisfied with their results. Every company needs more sales-ready leads. But, unless nurturing content syncs with the way they think, the dissatisfaction will continue. Your leads have taken control of the buying process. They decide when or  more...

How Marketing Can Help Sales Sell More Sales Enablement Drives Revenue Growth PACE research finds that salespeople only spend 23% of their time actually selling. Salespeople spend too much time in early-stage lead generation instead of late-stage selling. They clamor for more qualified leads, but only follow up with about 30% of the leads marketing provides. With budgets tightening and sales cycles lengthening, companies can t  more...