Managing Customers Relationship through customization and personalization 



... personalization really only applies to consumers, or the
B2C market. Customization, on the other hand, clearly applies to
B2B, as well as B2C. So, at the end of the day, you could have a customized proposal for a company that is also personalized to the company's vice president of marketing.
Seminar
Outline
1. Why is managing a company to meet customer needs so important
2. Searching and
more...