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From Centre for African Family Studies (CAFS)
BC202 Advances in Behaviour Change Communication for HIVAIDS TB and Malaria (6-10 June, 2011 in Nairobi, Kenya)
... what motivates people to adopt or resist new behaviours. Behaviour Change Communication (BCC) approaches recognise that presenting facts alone does not guarantee behaviour change. Individuals are greatly influenced not only by their own knowledge about issues but also by social pressures exerted by their peers and the larger community including culture, societal norms, laws and policies. BCC
more...
... what motivates people to adopt or resist new behaviours. Behaviour Change Communication (BCC) approaches recognise that presenting facts alone does not guarantee behaviour change. Individuals are greatly influenced not only by their own knowledge about issues but also by social pressures exerted by their peers and the larger community including culture, societal norms, laws and policies. BCC
more...
