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From ECO MAX Training & Learning Centre
Blue Ocean Strategy - Set Your Company Apart From Competition
...ding competitive advantages, and beating the competition.
Blue Ocean denotes the industries that not existence today the unknown market space or market unattained by competition. Blue Ocean strategy provides a systematic approach to making the competition irrelevant. This framework had been presented by Mr. Kim W Chan and Mauborgne Renee in their most sellable book entitle Blue Ocean
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From PQM Solutions
Introduction to BLUE OCEAN STRATEGY
...Blue Ocean Strategy is the systematic pursuit of new market and new demand creation through the simultaneous pursuit of higher value and lower cost. It is called Blue Ocean because it is about the creating unknown market space where you do not compete head-to-head against the competition but rather out compete them by creating new markets where no competition exists.
a Introduction to Blue
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