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From 123-CBT Computer Based Training
Talent Management Acquiring Talent
...r numerous reasons, including the organization's image or brand, effective recruitment and selection strategies, and career advancement opportunities. This course describes two approaches to talent acquisition hiring internally and hiring from outside and explains the best situations in which to use each. It provides examples of how to implement an effective talent recruiting strategy and
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...r numerous reasons, including the organization's image or brand, effective recruitment and selection strategies, and career advancement opportunities. This course describes two approaches to talent acquisition hiring internally and hiring from outside and explains the best situations in which to use each. It provides examples of how to implement an effective talent recruiting strategy and
more...
Brand Management for Social Media Wireless Technologies
...Brand Management for Social Media & Wireless Technologies
The brand tenets of the past (notably control and predictability) are no longer valid. Ever-increasing consumer power, driven by social media and other web-based and wireless technologies, is having a significant impact on brand effectiveness and brand staying power. Consumers are now key drivers for corporate brand strategy. Brand
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...Brand Management for Social Media & Wireless Technologies
The brand tenets of the past (notably control and predictability) are no longer valid. Ever-increasing consumer power, driven by social media and other web-based and wireless technologies, is having a significant impact on brand effectiveness and brand staying power. Consumers are now key drivers for corporate brand strategy. Brand
more...
Building Lasting Customer-Brand Relationships
...Brand Relationships
The focus of brand management today is on building lasting relationships between a brand and its customers. Effective brand relationship management involves knowing a brand's customers and being aware of their changing needs and behaviors. It also involves looking for new ways to deepen the attachment between a brand and its customers. This course explores how
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...Brand Relationships
The focus of brand management today is on building lasting relationships between a brand and its customers. Effective brand relationship management involves knowing a brand's customers and being aware of their changing needs and behaviors. It also involves looking for new ways to deepen the attachment between a brand and its customers. This course explores how
more...
Developing a Brand Internally
...Brand Internally
Many brands fail to deliver what they promise because of a lack of internal focus and engagement in the brand development process. If your employees and organizational culture aren't aligned with your brand, you'll likely fail to deliver the full value potential of your brand. Internal engagement is increasingly being viewed as not only key to effective brand development,
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...Brand Internally
Many brands fail to deliver what they promise because of a lack of internal focus and engagement in the brand development process. If your employees and organizational culture aren't aligned with your brand, you'll likely fail to deliver the full value potential of your brand. Internal engagement is increasingly being viewed as not only key to effective brand development,
more...
Global Brand Management
...Brand Management
Extending a brand globally is an intricate process that requires thorough research and preparation, organizational commitment, and a strong understanding of the risks and rewards associated with taking a brand global. This course outlines how to best approach global brand development by outlining how to carry out essential international market research and internal
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...Brand Management
Extending a brand globally is an intricate process that requires thorough research and preparation, organizational commitment, and a strong understanding of the risks and rewards associated with taking a brand global. This course outlines how to best approach global brand development by outlining how to carry out essential international market research and internal
more...
From Online Training Directory
Adobe Flash CS4 Professional: Essentials
...ate and efficiently mange your rich media content via the brand new CS4 interface. You will understand how to correctly implement features like the new motion tween, motion presets, ActionScript3 event handling and how to professionally set up your site. This self-directed course can be completed within 90 days or sooner depending on time and learning capabilities of the student. Bonus--1 year
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Adobe Flash CS4 Professional: Essentials
...ate and efficiently mange your rich media content via the brand new CS4 interface. You will understand how to correctly implement features like the new motion tween, motion presets, ActionScript3 event handling and how to professionally set up your site. This self-directed course can be completed within 90 days or sooner depending on time and learning capabilities of the student. Bonus--1 year
more...
Build a Powerful Branding Strategy--Instructor-Led
...brand reality is here. Today, it`s critical to ensure that your brand becomes special` by making a deep emotional connection with your customers and employees. In this one-of-a-kind course, you`ll learn how to effectively use branding to support and strengthen your company`s positioning towards your target market.Students may complete this course within a reasonable period of time. Contact
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...brand reality is here. Today, it`s critical to ensure that your brand becomes special` by making a deep emotional connection with your customers and employees. In this one-of-a-kind course, you`ll learn how to effectively use branding to support and strengthen your company`s positioning towards your target market.Students may complete this course within a reasonable period of time. Contact
more...
Build a Powerful Branding Strategy--Self-Directed
...brand reality is here. Today, it`s critical to ensure that your brand becomes special` by making a deep emotional connection with your customers and employees. In this one-of-a-kind course, you`ll learn how to effectively use branding to support and strengthen your company`s positioning towards your target market.Students may complete this course within a reasonable period of time. Contact
more...
...brand reality is here. Today, it`s critical to ensure that your brand becomes special` by making a deep emotional connection with your customers and employees. In this one-of-a-kind course, you`ll learn how to effectively use branding to support and strengthen your company`s positioning towards your target market.Students may complete this course within a reasonable period of time. Contact
more...
Customer Astonishment: The Commitment to World-Class Customer Care
... a commitment, a true spirit of partnership will develop. Brand loyalty will be the result. This course is an overview of the key insights to be found in Darby Checketts ™ new book, Customer Astonishment: 10 Secrets to World-Class Customer Care. User is given 1 year access to this course.
Customer Astonishment: The Commitment to World-Class Customer Care Customer loyalty is the crowning
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... a commitment, a true spirit of partnership will develop. Brand loyalty will be the result. This course is an overview of the key insights to be found in Darby Checketts ™ new book, Customer Astonishment: 10 Secrets to World-Class Customer Care. User is given 1 year access to this course.
Customer Astonishment: The Commitment to World-Class Customer Care Customer loyalty is the crowning
more...
Build Your Own BIZ - Branding and Beyond
...branding to set your product or service apart from the competition and build value. You will receive as a bonus 1 year unlimited access to this course from the day of enrollment. If attempting to accelerate your learning (1-2 weeks or less), please pay special attention to key points so you may successfully apply the information gained from this course to your particular business situation.
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From 123-CBT Computer Based Training
Introduction to Online Branding
...of the effects the Internet has on marketing a particular brand. Beginning with a brief review of the basics of branding, the learner will then move on to explore how, using traditional principles, today's e-marketers are refining older paradigms to create successful, online brands. To present the full scope of online branding, the learner will examine the unique characteristics of the
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Introduction to Online Branding
...of the effects the Internet has on marketing a particular brand. Beginning with a brief review of the basics of branding, the learner will then move on to explore how, using traditional principles, today's e-marketers are refining older paradigms to create successful, online brands. To present the full scope of online branding, the learner will examine the unique characteristics of the
more...
The Online Branding Environment
... be brought up to speed in the fast-paced world of online branding by a thorough examination of the e-marketplace and its customers. Learners will explore the difference between traditional brands and cyberbrands as well as discover how to use the Web's interactivity to build strong online brands. The course also examines how consumers adopt brands in the Web environment and how marketers build
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... be brought up to speed in the fast-paced world of online branding by a thorough examination of the e-marketplace and its customers. Learners will explore the difference between traditional brands and cyberbrands as well as discover how to use the Web's interactivity to build strong online brands. The course also examines how consumers adopt brands in the Web environment and how marketers build
more...
Strategies for Building an Online Brand
...brand becomes more than a mere name; it becomes an interactive brand experience. This course will provide marketers with strategies for building strong online brands by maximizing the interactive nature of the Web. The course begins by identifying key branding objectives and provides useful strategies to take offline brands into an online environment. Additionally, the course explores tactics
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...brand becomes more than a mere name; it becomes an interactive brand experience. This course will provide marketers with strategies for building strong online brands by maximizing the interactive nature of the Web. The course begins by identifying key branding objectives and provides useful strategies to take offline brands into an online environment. Additionally, the course explores tactics
more...
Introduction to Brand Management
...branding success: a brand manager, a brand, and the consumer. But how do these ingredients relate and what are they comprised of that makes them so important? This course will demonstrate how each ingredient reacts to the other in order to create a valuable, long-lasting brand. First, you will learn about the responsibilities of a brand manager, from conception of a brand to building,
more...
...branding success: a brand manager, a brand, and the consumer. But how do these ingredients relate and what are they comprised of that makes them so important? This course will demonstrate how each ingredient reacts to the other in order to create a valuable, long-lasting brand. First, you will learn about the responsibilities of a brand manager, from conception of a brand to building,
more...
Building Brand Equity
...f subsidiary companies each corporation owns. Here's why: brand equity. It's a fact that each subsidiary of a corporation has a value linked to its brand names, in addition to its base dollar-value. This value is measured by the consumer's attitudes and loyalties toward the brand. Brand equity adds dollar-value to a company's worth.So, what are the components that make brand equity? How do you
more...
...f subsidiary companies each corporation owns. Here's why: brand equity. It's a fact that each subsidiary of a corporation has a value linked to its brand names, in addition to its base dollar-value. This value is measured by the consumer's attitudes and loyalties toward the brand. Brand equity adds dollar-value to a company's worth.So, what are the components that make brand equity? How do you
more...
Managing the Creative Elements of Brands
...brands of laundry detergent? What influenced you to choose the brand you use? Was it the name? The logo? Maybe it was the clever slogan or catchy jingle. Was there a cute, cuddly character in the advertisement? Perhaps it was the packaging design. It could be one of these factors or a combination thereof, but the fact still remains: out of 25 brands of laundry detergent, you decided only one of
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...brands of laundry detergent? What influenced you to choose the brand you use? Was it the name? The logo? Maybe it was the clever slogan or catchy jingle. Was there a cute, cuddly character in the advertisement? Perhaps it was the packaging design. It could be one of these factors or a combination thereof, but the fact still remains: out of 25 brands of laundry detergent, you decided only one of
more...
Promoting Your Brand to Consumers
...ve you ever experienced one of those days when you hear a brand name and then start noticing that brand name at every turn? You hear a contest promotion on the radio, get a coupon in a magazine, see a commercial on the television, or notice a celebrity endorsement on a billboard. It's as if, suddenly, someone flipped a switch and that brand name appeared out of thin air. What do you call that
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...ve you ever experienced one of those days when you hear a brand name and then start noticing that brand name at every turn? You hear a contest promotion on the radio, get a coupon in a magazine, see a commercial on the television, or notice a celebrity endorsement on a billboard. It's as if, suddenly, someone flipped a switch and that brand name appeared out of thin air. What do you call that
more...
Evaluating Brand Effectiveness
...any spends a lot of time and energy creating and building brand name products. From the most memorable name, to the most enticing packaging, to the perfect combination of media, you want everything to be right. Now the question is: Is it working? This course explores why you need measurement systems to examine your brand's effectiveness with consumers and to evaluate your brand equity.Where can
more...
...any spends a lot of time and energy creating and building brand name products. From the most memorable name, to the most enticing packaging, to the perfect combination of media, you want everything to be right. Now the question is: Is it working? This course explores why you need measurement systems to examine your brand's effectiveness with consumers and to evaluate your brand equity.Where can
more...
Managing and Maintaining Brand Equity
...hange." This is especially true when it comes to managing brands. Look at Coca-Cola and how it spawned several brand extensions such as Diet Coke and Cherry Coke. Then there was a brief, but widely publicized, brand crisis caused by New Coke, which resulted in the reintroduction of Coca-Cola Classic. This is an example of how, over time, new competitors come into the market, consumer tastes
more...
...hange." This is especially true when it comes to managing brands. Look at Coca-Cola and how it spawned several brand extensions such as Diet Coke and Cherry Coke. Then there was a brief, but widely publicized, brand crisis caused by New Coke, which resulted in the reintroduction of Coca-Cola Classic. This is an example of how, over time, new competitors come into the market, consumer tastes
more...
Brand Management Developing a Brand Strategy
...Brand Management: Developing a Brand Strategy gives you information on building, defending, and developing brand equity as well as introducing new brands. The program also explains the processes for developing secondary and sub-brands. Additionally, the program provides you with guidelines for building brand extensions and releasing a brand internationally. By applying the information in this
more...
...Brand Management: Developing a Brand Strategy gives you information on building, defending, and developing brand equity as well as introducing new brands. The program also explains the processes for developing secondary and sub-brands. Additionally, the program provides you with guidelines for building brand extensions and releasing a brand internationally. By applying the information in this
more...
Brand Management Integrated Marketing
...Brand Management: Integrated Marketing gives you information about integrated brands. The program provides you a process for integrating a brand throughout your company. Additionally, the program defines brand diver components and how these components can be used to communicate an integrated brand through the appropriate media. The program also provides you with guidelines and processes for
more...
...Brand Management: Integrated Marketing gives you information about integrated brands. The program provides you a process for integrating a brand throughout your company. Additionally, the program defines brand diver components and how these components can be used to communicate an integrated brand through the appropriate media. The program also provides you with guidelines and processes for
more...
Brand Management Branding on the Web
...Brand Management: Branding on the Web gives you information about branding on the Internet. The program provides you with processes for branding on the Internet, creating a secondary brand on the Internet, and how to introduce a brand on the Internet. Additionally, the program provides you with guidelines for each process as well as guidelines for developing effective Internet brand names. By
more...
...Brand Management: Branding on the Web gives you information about branding on the Internet. The program provides you with processes for branding on the Internet, creating a secondary brand on the Internet, and how to introduce a brand on the Internet. Additionally, the program provides you with guidelines for each process as well as guidelines for developing effective Internet brand names. By
more...
Building an E-Commerce Business Case
... program.
Identify factors to consider when building a brand.
Identify the role of online brand equity.
Identify ways of maximizing online brand identity.
Identify the role of search engines in building brands.
Unit 4: The Virtual Value Chain (2 hours)
Identify ways in which e-commerce can impact primary activities.
Identify ways in which e-commerce can impact
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... program.
Identify factors to consider when building a brand.
Identify the role of online brand equity.
Identify ways of maximizing online brand identity.
Identify the role of search engines in building brands.
Unit 4: The Virtual Value Chain (2 hours)
Identify ways in which e-commerce can impact primary activities.
Identify ways in which e-commerce can impact
more...
Brand Management Series
...Brand Management Series includes the following courses: Brand Management: Fundamentals of Brand Management Brand Management: Building Brand Equity Brand Management: Managing Brand Equity Brand Management: Developing a Brand Strategy Brand Management: Integrated Marketing Brand Management: Branding on the Web To review individual course descriptions, please return to the previous page
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...Brand Management Series includes the following courses: Brand Management: Fundamentals of Brand Management Brand Management: Building Brand Equity Brand Management: Managing Brand Equity Brand Management: Developing a Brand Strategy Brand Management: Integrated Marketing Brand Management: Branding on the Web To review individual course descriptions, please return to the previous page
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Economics Basic Concepts in Microeconomics
Basic Concepts in Microeconomics builds on the general principles introduced in The Principles of Economics by introducing the learner to microeconomic concepts and issues. Such things as market behavior and decision-making, consumer choice and preference and the factors that motivate firms are covered across a range of informative lessons situated in real-life scenarios. Learn To
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Basic Concepts in Microeconomics builds on the general principles introduced in The Principles of Economics by introducing the learner to microeconomic concepts and issues. Such things as market behavior and decision-making, consumer choice and preference and the factors that motivate firms are covered across a range of informative lessons situated in real-life scenarios. Learn To
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Delegation Understanding Delegation
...ional, and Ronald Spear, Marketing Assistant. You are the Brand Manager in Icon's Marketing department, but there have been a number of complaints lately about your work. Anna wants to work with you to help you to delegate more effectively. Unit 2: Matching Tasks to Delegates (0.5 - 1 hour) Identify tasks that should be delegated. Identify the
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...ional, and Ronald Spear, Marketing Assistant. You are the Brand Manager in Icon's Marketing department, but there have been a number of complaints lately about your work. Anna wants to work with you to help you to delegate more effectively. Unit 2: Matching Tasks to Delegates (0.5 - 1 hour) Identify tasks that should be delegated. Identify the
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Delegation Monitoring Evaluating Results
...w: In the simulation at the end of this unit, you are the Brand Manager in Icon's Marketing department. You have decided to delegate two tasks, review and communication, to Ronald Spear, Marketing Assistant and Lan Nguyen, Marketing Team Leader. You will assign these tasks, provide support and encouragement, and review their performance. Unit 2:Developing Delegates (0.5 - 1 hour)
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...w: In the simulation at the end of this unit, you are the Brand Manager in Icon's Marketing department. You have decided to delegate two tasks, review and communication, to Ronald Spear, Marketing Assistant and Lan Nguyen, Marketing Team Leader. You will assign these tasks, provide support and encouragement, and review their performance. Unit 2:Developing Delegates (0.5 - 1 hour)
more...
Brand Management Fundamentals of Brand Management
...Brand Management: Fundamentals of Brand Management introduces students to essential brand information, including common branding terms, the importance of brand value, the characteristics of a good brand name and brand mark, and the responsibilities a brand manager should fulfill. The program also details the role brand management plays in the strategic marketing process, the steps of the
more...
...Brand Management: Fundamentals of Brand Management introduces students to essential brand information, including common branding terms, the importance of brand value, the characteristics of a good brand name and brand mark, and the responsibilities a brand manager should fulfill. The program also details the role brand management plays in the strategic marketing process, the steps of the
more...
Brand Management Building Brand Equity
...Brand Management: Building Brand Equity explains how brand management affects other functions in an organization, how marketing mix components can help build brand equity, and how to position a brand effectively in the marketplace. The program also details the stages for developing brand equity, the benefits brand equity provides, and the importance of maintaining brand equity. Learn To
more...
...Brand Management: Building Brand Equity explains how brand management affects other functions in an organization, how marketing mix components can help build brand equity, and how to position a brand effectively in the marketplace. The program also details the stages for developing brand equity, the benefits brand equity provides, and the importance of maintaining brand equity. Learn To
more...
Brand Management Managing Brand Equity
...Brand Management: Managing Brand Equity explains how to manage a brand name, measure brand equity, and manage a brand on a long-term basis. The program also details the steps for creating brand extensions, the techniques for measuring brand equity, and the options for reviving brand equity. Learn To Identify issues to consider when managing a brand name.
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...Brand Management: Managing Brand Equity explains how to manage a brand name, measure brand equity, and manage a brand on a long-term basis. The program also details the steps for creating brand extensions, the techniques for measuring brand equity, and the options for reviving brand equity. Learn To Identify issues to consider when managing a brand name.
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Principles of Marketing Product Strategy
...assify consumer and business products, create and promote brand equity, and implement new product development strategies. The program details the functions and objectives of packaging and labeling strategies, the stages of the consumer adoption process, and the four product development strategies. Learn To Identify the elements of a product mix evaluation.
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...assify consumer and business products, create and promote brand equity, and implement new product development strategies. The program details the functions and objectives of packaging and labeling strategies, the stages of the consumer adoption process, and the four product development strategies. Learn To Identify the elements of a product mix evaluation.
more...
Principles of Marketing - Product Strategy
Principles of Marketing: Product Strategy offers the student an overview of the information required to classify consumer and business products, create and promote brand equity, and implement new product development strategies. The program details the functions and objectives of packaging and labeling strategies, the stages of the consumer adoption process, and the four product development
more...
Principles of Marketing: Product Strategy offers the student an overview of the information required to classify consumer and business products, create and promote brand equity, and implement new product development strategies. The program details the functions and objectives of packaging and labeling strategies, the stages of the consumer adoption process, and the four product development
more...
From Serebra Learning Corporation
Delivering Successful Presentations Simulation
...on dollars to perfect the product's taste and to create a brand for the drink. You are a brand manager at Top-Shelf and responsible for the Passion brand along with your coworker, Hannah. The drink will be hitting the streets soon, and the marketing campaign for Passion has already begun. Top-Shelf has been aligned with several restaurant chains to exclusively sell its other soft drinks. Now,
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...on dollars to perfect the product's taste and to create a brand for the drink. You are a brand manager at Top-Shelf and responsible for the Passion brand along with your coworker, Hannah. The drink will be hitting the streets soon, and the marketing campaign for Passion has already begun. Top-Shelf has been aligned with several restaurant chains to exclusively sell its other soft drinks. Now,
more...
Talent Management Selecting Talent
This course will provide an overview of the talent management process, focusing on the three areas of attracting, developing, and retaining talented people in an organization. The course deals with the issue of talent management from the company?s, as well as the employee?s perspective. This course will emphasize on developing the individuals within a company. HR professionals and managers within
more...
This course will provide an overview of the talent management process, focusing on the three areas of attracting, developing, and retaining talented people in an organization. The course deals with the issue of talent management from the company?s, as well as the employee?s perspective. This course will emphasize on developing the individuals within a company. HR professionals and managers within
more...
Pricing for Profitability
Nothing can be more harmful to the success of your new product or service than incorrect pricing and other financial projections In this course, you will not only learn how to gather pertinent revenue and expense information to help you price your product, but also how to determine your objectives and policies to correctly position your product in its market niche. You'll examine three methods and
more...
Nothing can be more harmful to the success of your new product or service than incorrect pricing and other financial projections In this course, you will not only learn how to gather pertinent revenue and expense information to help you price your product, but also how to determine your objectives and policies to correctly position your product in its market niche. You'll examine three methods and
more...
Evaluating Brand Effectiveness
...any spends a lot of time and energy creating and building brand name products. From the most memorable name, to the most enticing packaging, to the perfect combination of media, you want everything to be right. Now the question is: Is it working? This course explores why you need measurement systems to examine your brand's effectiveness with consumers and to evaluate your brand equity. Where
more...
...any spends a lot of time and energy creating and building brand name products. From the most memorable name, to the most enticing packaging, to the perfect combination of media, you want everything to be right. Now the question is: Is it working? This course explores why you need measurement systems to examine your brand's effectiveness with consumers and to evaluate your brand equity. Where
more...
Managing and Maintaining Brand Equity
...hange." This is especially true when it comes to managing brands. Look at Coca-Cola and how it spawned several brand extensions such as Diet Coke and Cherry Coke. Then there was a brief, but widely publicized, brand crisis caused by New Coke, which resulted in the reintroduction of Coca-Cola Classic. This is an example of how, over time, new competitors come into the market, consumer tastes
more...
...hange." This is especially true when it comes to managing brands. Look at Coca-Cola and how it spawned several brand extensions such as Diet Coke and Cherry Coke. Then there was a brief, but widely publicized, brand crisis caused by New Coke, which resulted in the reintroduction of Coca-Cola Classic. This is an example of how, over time, new competitors come into the market, consumer tastes
more...
Creating a Marketing Campaign
Your marketing plan has been approved Now you need to get the job done. How you execute your plan is as crucial as the plan itself. In this course, you'll learn about tactical marketing tools needed to put your plan into gear and create your marketing mix. These include branding, packaging, promotions, publicity, advertising and merchandising. Managers and team leaders with responsibility for
more...
Your marketing plan has been approved Now you need to get the job done. How you execute your plan is as crucial as the plan itself. In this course, you'll learn about tactical marketing tools needed to put your plan into gear and create your marketing mix. These include branding, packaging, promotions, publicity, advertising and merchandising. Managers and team leaders with responsibility for
more...
Marketing Management
So, now you're a marketing manager. What are the expectations you and others have of this position? What skills do you need? How do you put together a marketing team? How do you lead that team to success? How can you tell if you're doing a good job? In this course you'll look at marketing management from top to bottom--starting from the basic skills you need as a marketing manager, through
more...
So, now you're a marketing manager. What are the expectations you and others have of this position? What skills do you need? How do you put together a marketing team? How do you lead that team to success? How can you tell if you're doing a good job? In this course you'll look at marketing management from top to bottom--starting from the basic skills you need as a marketing manager, through
more...
Building Brand Equity
...bsidiary companies each corporation owns. Here's why: brand equity. It's a fact that each subsidiary of a corporation has a value linked to its brand names, in addition to its base dollar-value. This value is measured by the consumer's attitudes and loyalties toward the brand. Brand equity adds dollar-value to a company's worth. So, what are the components that make brand
more...
...bsidiary companies each corporation owns. Here's why: brand equity. It's a fact that each subsidiary of a corporation has a value linked to its brand names, in addition to its base dollar-value. This value is measured by the consumer's attitudes and loyalties toward the brand. Brand equity adds dollar-value to a company's worth. So, what are the components that make brand
more...
Introduction to Brand Management
...branding success: a brand manager, a brand, and the consumer. But how do these ingredients relate and what are they comprised of that makes them so important? This course will demonstrate how each ingredient reacts to the other in order to create a valuable, long-lasting brand. First, you will learn about the responsibilities of a brand manager, from conception of a brand to building,
more...
...branding success: a brand manager, a brand, and the consumer. But how do these ingredients relate and what are they comprised of that makes them so important? This course will demonstrate how each ingredient reacts to the other in order to create a valuable, long-lasting brand. First, you will learn about the responsibilities of a brand manager, from conception of a brand to building,
more...
Principles of Marketing Product Strategy
Principles of Marketing: Product Strategy offers the student an overview of the information required to classify consumer and business products, create and promote brand equity, and implement new product development strategies. The program details the functions and objectives of packaging and labeling strategies, the stages of the consumer adoption process, and the four product development
more...
Principles of Marketing: Product Strategy offers the student an overview of the information required to classify consumer and business products, create and promote brand equity, and implement new product development strategies. The program details the functions and objectives of packaging and labeling strategies, the stages of the consumer adoption process, and the four product development
more...
Building an e-Commerce Business Case
This course provides the learner with information which addresses the relationship between costs and benefits.
more...
This course provides the learner with information which addresses the relationship between costs and benefits.
more...
Brand Management: Fundamentals of Brand Management
...Brand Management: Fundamentals of Brand Management introduces students to essential brand information including common branding terms the importance of brand value the characteristics of a good brand name and brand mark and the responsibilities a brand manager should fulfill. The program also details the role brand management plays in the strategic marketing process the steps of the consumer
more...
...Brand Management: Fundamentals of Brand Management introduces students to essential brand information including common branding terms the importance of brand value the characteristics of a good brand name and brand mark and the responsibilities a brand manager should fulfill. The program also details the role brand management plays in the strategic marketing process the steps of the consumer
more...
Brand Management: Building Brand Equity
Brand Management: Building Brand Equity explains how brand management affects other functions in an organization how marketing mix components can help build brand equity and how to position a brand effectively in the marketplace. The program also details the stages for developing brand equity the benefits brand equity provides and the importance of maintaining brand equity.
more...
Brand Management: Building Brand Equity explains how brand management affects other functions in an organization how marketing mix components can help build brand equity and how to position a brand effectively in the marketplace. The program also details the stages for developing brand equity the benefits brand equity provides and the importance of maintaining brand equity.
more...
Brand Management: Managing Brand Equity
Brand Management: Managing Brand Equity explains how to manage a brand name measure brand equity and manage a brand on a long-term basis. The program also details the steps for creating brand extensions the techniques for measuring brand equity and the options for reviving brand equity.
more...
Brand Management: Managing Brand Equity explains how to manage a brand name measure brand equity and manage a brand on a long-term basis. The program also details the steps for creating brand extensions the techniques for measuring brand equity and the options for reviving brand equity.
more...
Brand Management: Developing a Brand Strategy
...Brand Management: Developing a Brand Strategy gives you information on building defending and developing brand equity as well as introducing new brands. The program also explains the processes for developing secondary and sub-brands. Additionally the program provides you with guidelines for building brand extensions and releasing a brand internationally. By applying the information in this
more...
...Brand Management: Developing a Brand Strategy gives you information on building defending and developing brand equity as well as introducing new brands. The program also explains the processes for developing secondary and sub-brands. Additionally the program provides you with guidelines for building brand extensions and releasing a brand internationally. By applying the information in this
more...
Brand Management: Integrated Marketing
...Brand Management: Integrated Marketing gives you information about integrated brands. The program provides you a process for integrating a brand throughout your company. Additionally the program defines brand diver components and how these components can be used to communicate an integrated brand through the appropriate media. The program also provides you with guidelines and processes for
more...
...Brand Management: Integrated Marketing gives you information about integrated brands. The program provides you a process for integrating a brand throughout your company. Additionally the program defines brand diver components and how these components can be used to communicate an integrated brand through the appropriate media. The program also provides you with guidelines and processes for
more...
Brand Management: Branding on the Web
...Brand Management: Branding on the Web gives you information about branding on the Internet. The program provides you with processes for branding on the Internet creating a secondary brand on the Internet and how to introduce a brand on the Internet. Additionally the program provides you with guidelines for each process as well as guidelines for developing effective Internet brand names. By
more...
...Brand Management: Branding on the Web gives you information about branding on the Internet. The program provides you with processes for branding on the Internet creating a secondary brand on the Internet and how to introduce a brand on the Internet. Additionally the program provides you with guidelines for each process as well as guidelines for developing effective Internet brand names. By
more...
From Sessions College for Professional Design
Graphic Design I
Establish a firm foundation for taking on professional design work. You ll gain insights from industry veterans and explore the challenges of designing posters, logos, magazine covers, book layouts, 3D designs, and brand identities. Looking to establish a career as a freelance designer? The course provides you opportunities to hone your design process, as you research each project, develop
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Establish a firm foundation for taking on professional design work. You ll gain insights from industry veterans and explore the challenges of designing posters, logos, magazine covers, book layouts, 3D designs, and brand identities. Looking to establish a career as a freelance designer? The course provides you opportunities to hone your design process, as you research each project, develop
more...
Advertising Design Course
...ychology and composition, copywriting and typography, and brand communication.
Class projects include ads for newspapers, magazines, subways, and transit/outdoor applications, and a final project in which you create an entire ad campaign. Use this course to build your portfolio and address concepts that every ad designer should know.
Outline:
LESSON 1 Intro to Advertising Lesson One
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...ychology and composition, copywriting and typography, and brand communication.
Class projects include ads for newspapers, magazines, subways, and transit/outdoor applications, and a final project in which you create an entire ad campaign. Use this course to build your portfolio and address concepts that every ad designer should know.
Outline:
LESSON 1 Intro to Advertising Lesson One
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Branding & Identity Course
... network a makeover.
LESSON 3 Designing a Corporate Brand What skills do you need to design a great company logo or communicate with a corporate client? These characteristics will be discussed in Lesson Three so you can work professionally and with the needs of clients and consumers in mind. A case study documenting the evolution of the BBC identity will be explored, then you'll work on
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... network a makeover.
LESSON 3 Designing a Corporate Brand What skills do you need to design a great company logo or communicate with a corporate client? These characteristics will be discussed in Lesson Three so you can work professionally and with the needs of clients and consumers in mind. A case study documenting the evolution of the BBC identity will be explored, then you'll work on
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fundamentals of logo design
Logos are the front line, the identity of a company. They are ubiquitous, and they are vital. But how many of us understand the philosophy and process behind designing a logo?
In this logo design online course, learn the importance of corporate identity, and how to design logos that will strengthen the visual image of your own or your client's company.
The course is theoretical in focus,
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Logos are the front line, the identity of a company. They are ubiquitous, and they are vital. But how many of us understand the philosophy and process behind designing a logo?
In this logo design online course, learn the importance of corporate identity, and how to design logos that will strengthen the visual image of your own or your client's company.
The course is theoretical in focus,
more...
From JED New Media inc.
Your Image Coach
Synopsis
Have you ever felt a invisiblea ™ at work, as if no one listens to your ideas or takes them seriously? Do you wish that you could express yourself better to your manager, supervisor, team members, or customers? Are you lacking confidence and poise? Do you know how to manage the image you present in business situations? Projecting a confident and highly professional image involves
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Synopsis
Have you ever felt a invisiblea ™ at work, as if no one listens to your ideas or takes them seriously? Do you wish that you could express yourself better to your manager, supervisor, team members, or customers? Are you lacking confidence and poise? Do you know how to manage the image you present in business situations? Projecting a confident and highly professional image involves
more...
What's in a Name?
How people initially perceive and respond to your business, product, or service, will often be determined by its name. If you are faced with the challenge of creating a name to brand a product, service, or business, follow this helpful guide to learn some basic strategies, creative techniques, and caveats involved in new name generation. This JEDlet does not cover legal trademark or copyrighting
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How people initially perceive and respond to your business, product, or service, will often be determined by its name. If you are faced with the challenge of creating a name to brand a product, service, or business, follow this helpful guide to learn some basic strategies, creative techniques, and caveats involved in new name generation. This JEDlet does not cover legal trademark or copyrighting
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From TheAcademy. com
Enhancing Your Career and Professional Development
This course provides ideas and exercises designed to help you formulate clear ideas about creating "Brand You" and about managing your career. It will help you focus on what you like about your current position, what you would like in your next position, and what actions you need to take to gain control over your career. You will assess your strengths and devise a plan to work on your weaknesses.
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From Coaching Ourselves
Brand Building for Every Manager
...branding out of the marketing department and puts it into your hands. A brand is more than just a product; it also represents the values and promises made to your customers. Does the brand experience you provide live up to the brand promise? Here we present a holistic approach to branding in which all activities of the organization are aligned, interdependent, and integrated.
The objectives
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...branding out of the marketing department and puts it into your hands. A brand is more than just a product; it also represents the values and promises made to your customers. Does the brand experience you provide live up to the brand promise? Here we present a holistic approach to branding in which all activities of the organization are aligned, interdependent, and integrated.
The objectives
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From PDHengineer. com-Decatur Professional Development, LLC
Creating and Retaining a Diverse and Productive Workforce
...anizational situation, and to develop an action plan to ? brand? their organization as an employer of choice. The objective of this course is to provide guidance to motivated individuals who want to take an active part in improving the productive environment at their workplace. The student must take a multiple-choice quiz consisting of thirty-five (35) questions at the end of the course to
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...anizational situation, and to develop an action plan to ? brand? their organization as an employer of choice. The objective of this course is to provide guidance to motivated individuals who want to take an active part in improving the productive environment at their workplace. The student must take a multiple-choice quiz consisting of thirty-five (35) questions at the end of the course to
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From Artisan Business Group
A Road Map for Exporting to Greater China and Asian Markets
...ace to China. While many U.S. companies desire to grow a brand name in this lucrative market, most do not have the local marketing or cultural knowledge to get established in the Chinese environment. This seminar will help you better understand the challenges and opportunities presented by Great China and Asian markets.
Topics: Opportunities and challenges in China and Asian markets; Selling
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...ace to China. While many U.S. companies desire to grow a brand name in this lucrative market, most do not have the local marketing or cultural knowledge to get established in the Chinese environment. This seminar will help you better understand the challenges and opportunities presented by Great China and Asian markets.
Topics: Opportunities and challenges in China and Asian markets; Selling
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From RohanMusic
Music Production
One to one tuition and help with music production and recording from a top20 producer with 15 years experience in the business.
All aspects of recording, production and mastering covered from beginners up.
I'll come to you and help you get your home setup working well or you come to my brand new studio.
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One to one tuition and help with music production and recording from a top20 producer with 15 years experience in the business.
All aspects of recording, production and mastering covered from beginners up.
I'll come to you and help you get your home setup working well or you come to my brand new studio.
more...
From TheTrainingMarket.com
Product Coach Course
The Virtual Bar Coach is an industry endorsed training program delivered on CD-Rom so that you and your staff can learn at work when it suits. The programme equips staff with comprehensive knowledge about the drinks they serve. Join Sam as he travels the globe to the countries where each of the popular spirits categories was born. Experience the culture, characters and products with Sam on his
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The Virtual Bar Coach is an industry endorsed training program delivered on CD-Rom so that you and your staff can learn at work when it suits. The programme equips staff with comprehensive knowledge about the drinks they serve. Join Sam as he travels the globe to the countries where each of the popular spirits categories was born. Experience the culture, characters and products with Sam on his
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From Canadian Centre for Professional Development
Human Resouce Management Certificate
... Networking, Coaching for Improved Performance, Creating 'Brand You', Interviewing Skills, Negotiating and Starting Right, ADR and Negotiations, ADR Commercial Arbitration, ADR Labor and Employment Arbitration, ADR Mediation, ADR Summary Jury Trial and Mini-Trial, An Effective Approach to Discipline, Building Diverse Teams, Litigation and Dispute Resolution, Methods of Discipline, Overview of
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... Networking, Coaching for Improved Performance, Creating 'Brand You', Interviewing Skills, Negotiating and Starting Right, ADR and Negotiations, ADR Commercial Arbitration, ADR Labor and Employment Arbitration, ADR Mediation, ADR Summary Jury Trial and Mini-Trial, An Effective Approach to Discipline, Building Diverse Teams, Litigation and Dispute Resolution, Methods of Discipline, Overview of
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From Ukrainian Language Services
Russian lessons via Skype
...BRAND NEW INTERNET TECHNOLOGY
An unique opportunity for foreign students learning Russian to keep up on their speaking abilities. Voice-to-voice lessons using brand new internet technologies. We have a live tutor on-line (a native Russian speaker, who corrects the mistakes, answers the questions, etc.)
Voice-to-voice lessons are very helpful for those, who really want to start to speak the
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...BRAND NEW INTERNET TECHNOLOGY
An unique opportunity for foreign students learning Russian to keep up on their speaking abilities. Voice-to-voice lessons using brand new internet technologies. We have a live tutor on-line (a native Russian speaker, who corrects the mistakes, answers the questions, etc.)
Voice-to-voice lessons are very helpful for those, who really want to start to speak the
more...
From Essential Connections
Strategies For Becoming The MVP In Your Profession
Have you ever wondered why some people seem so
successful and others seem to barely survive?
It's all in the mindset!
* They know that business is all about people
serving people...NOT people serving themselves.
* They understand the meaning of the statement,
"If it is to be, it is up to me".
* They manage their own behavior, focus on
adding value, and they think win/win.
more...
Have you ever wondered why some people seem so
successful and others seem to barely survive?
It's all in the mindset!
* They know that business is all about people
serving people...NOT people serving themselves.
* They understand the meaning of the statement,
"If it is to be, it is up to me".
* They manage their own behavior, focus on
adding value, and they think win/win.
more...
online course |
instructor-led class |
learn at home |
group study |
self-directed study |
cd-based training |
DVD video training |
printed book |
e-book digital book |
workshop seminar |
train the trainer |
computer-based learning |
discount pricing |
online tutorial |
