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From Sessions College for Professional Design
Advertising Design Course


...o outdoor ads for a resort.
LESSON 5 Perception and Brand Communication Branding, the art of creating a widespread positive recognition for a company's products and services, is based on an understanding of human perception. Lesson Five looks at how ads act on such human perceptions as vision, memory, and familiarity, and how this creates brand recognition. You'll learn the do's and
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