Online Brand Equity eLearning

Introduction to Brand Management ...ption of a brand to building, evaluating, and maintaining brand equity. Then, you will be introduced to a brief history of branding and its intended purpose. This also includes the elements of a great brand, and current trends in branding. Finally, you will recognize the components and intricacies that make up your consumer, how to appeal to the consumer, and one of the most important facts of  more...

Building Brand Equity ...f subsidiary companies each corporation owns. Here's why: brand equity. It's a fact that each subsidiary of a corporation has a value linked to its brand names, in addition to its base dollar-value. This value is measured by the consumer's attitudes and loyalties toward the brand. Brand equity adds dollar-value to a company's worth.So, what are the components that make brand equity? How do you  more...

Managing the Creative Elements of Brands ...ents of a brand in order to help you build your company's brand equity. The first lesson in this course demonstrates how your brand can make a great impression on consumers. The next lesson shows you how to brand your products with the perfect name and logo. This course enables you to determine if a jingle, slogan, or fictional character may be necessary to animate your brand. Finally,  more...

Evaluating Brand Effectiveness ...brand's effectiveness with consumers and to evaluate your brand equity.Where can you start? By learning everything you can about your target market's knowledge structures. Measuring knowledge structures leads to the unveiling of where your brand ranks in the consumer's mind. You will apply qualitative research methods and evaluate quantitative research methods that will test brand awareness,  more...

Managing and Maintaining Brand Equity There's a common saying: "The only thing constant in life is change." This is especially true when it comes to managing brands. Look at Coca-Cola and how it spawned several brand extensions such as Diet Coke and Cherry Coke. Then there was a brief, but widely publicized, brand crisis caused by New Coke, which resulted in the reintroduction of Coca-Cola Classic. This is an example of how, over  more...

Brand Management Developing a Brand Strategy ...es you information on building, defending, and developing brand equity as well as introducing new brands. The program also explains the processes for developing secondary and sub-brands. Additionally, the program provides you with guidelines for building brand extensions and releasing a brand internationally. By applying the information in this program, you will be able to create a secondary or  more...

Building an E-Commerce Business Case ...der when building a brand. Identify the role of online brand equity. Identify ways of maximizing online brand identity. Identify the role of search engines in building brands. Unit 4: The Virtual Value Chain (2 hours) Identify ways in which e-commerce can impact primary activities. Identify ways in which e-commerce can impact secondary activities. Define the concept of  more...

Brand Management Series The Brand Management Series includes the following courses: Brand Management: Fundamentals of Brand Management Brand Management: Building Brand Equity Brand Management: Managing Brand Equity Brand Management: Developing a Brand Strategy Brand Management: Integrated Marketing Brand Management: Branding on the Web To review individual course descriptions, please return to the previous  more...

Brand Management Building Brand Equity ...Brand Equity explains how brand management affects other functions in an organization, how marketing mix components can help build brand equity, and how to position a brand effectively in the marketplace. The program also details the stages for developing brand equity, the benefits brand equity provides, and the importance of maintaining brand equity. Learn To  more...

Brand Management Managing Brand Equity ...Brand Equity explains how to manage a brand name, measure brand equity, and manage a brand on a long-term basis. The program also details the steps for creating brand extensions, the techniques for measuring brand equity, and the options for reviving brand equity. Learn To Identify issues to consider when managing a brand name.  more...

Principles of Marketing Product Strategy ...assify consumer and business products, create and promote brand equity, and implement new product development strategies. The program details the functions and objectives of packaging and labeling strategies, the stages of the consumer adoption process, and the four product development strategies. Learn To Identify the elements of a product mix evaluation.  more...

Principles of Marketing - Product Strategy Principles of Marketing: Product Strategy offers the student an overview of the information required to classify consumer and business products, create and promote brand equity, and implement new product development strategies. The program details the functions and objectives of packaging and labeling strategies, the stages of the consumer adoption process, and the four product development  more...