Online Brand Management eLearning Training

Evaluating Brand Effectiveness Your company spends a lot of time and energy creating and building brand name products. From the most memorable name, to the most enticing packaging, to the perfect combination of media, you want everything to be right. Now the question is: Is it working? This course explores why you need measurement systems to examine your brand's effectiveness with consumers and to evaluate your brand equity. more...

Managing and Maintaining Brand Equity ... an awareness of the ongoing spectrum of issues involving brand management, as well as step-by-step strategies to help your brand survive--and even thrive--in a competitive market. So, what opportunities, influences and threats does your brand face? Lesson one explores making the most of your brand's potential by identifying the conditions neede This course is for brand managers and more...

Building Brand Equity Every time a corporate merger or buy-out occurs, you are sure to see plenty of headlines about the number of subsidiary companies each corporation owns. Here's why: brand equity. It's a fact that each subsidiary of a corporation has a value linked to its brand names, in addition to its base dollar-value. This value is measured by the consumer's attitudes and loyalties toward the brand. more...

Introduction to Brand Management There are three ingredients every company needs for branding success: a brand manager, a brand, and the consumer. But how do these ingredients relate and what are they comprised of that makes them so important? This course will demonstrate how each ingredient reacts to the other in order to create a valuable, long-lasting brand. First, you will learn about the responsibilities of a brand manager, more...

Brand Management: Fundamentals of Brand Management ...Brand Management: Fundamentals of Brand Management introduces students to essential brand information including common branding terms the importance of brand value the characteristics of a good brand name and brand mark and the responsibilities a brand manager should fulfill. The program also details the role brand management plays in the strategic marketing process the steps of the consumer more...

Brand Management: Building Brand Equity Brand Management: Building Brand Equity explains how brand management affects other functions in an organization how marketing mix components can help build brand equity and how to position a brand effectively in the marketplace. The program also details the stages for developing brand equity the benefits brand equity provides and the importance of maintaining brand equity.  more...

Brand Management: Managing Brand Equity Brand Management: Managing Brand Equity explains how to manage a brand name measure brand equity and manage a brand on a long-term basis. The program also details the steps for creating brand extensions the techniques for measuring brand equity and the options for reviving brand equity.  more...

Brand Management: Developing a Brand Strategy ...Brand Management: Developing a Brand Strategy gives you information on building defending and developing brand equity as well as introducing new brands. The program also explains the processes for developing secondary and sub-brands. Additionally the program provides you with guidelines for building brand extensions and releasing a brand internationally. By applying the information in this more...

Brand Management: Integrated Marketing ...Brand Management: Integrated Marketing gives you information about integrated brands. The program provides you a process for integrating a brand throughout your company. Additionally the program defines brand diver components and how these components can be used to communicate an integrated brand through the appropriate media. The program also provides you with guidelines and processes for more...

Brand Management: Branding on the Web ...Brand Management: Branding on the Web gives you information about branding on the Internet. The program provides you with processes for branding on the Internet creating a secondary brand on the Internet and how to introduce a brand on the Internet. Additionally the program provides you with guidelines for each process as well as guidelines for developing effective Internet brand names. By more...