Online Brand Manager eLearning - Training Resources

Introduction to Brand Management ...e ingredients every company needs for branding success: a brand manager, a brand, and the consumer. But how do these ingredients relate and what are they comprised of that makes them so important? This course will demonstrate how each ingredient reacts to the other in order to create a valuable, long-lasting brand. First, you will learn about the responsibilities of a brand manager, from  more...

Introduction to Online Branding ...echnology has had on brand messages. If you are already a brand manager, you will discover a fresh perspective regarding just who should be building brands on the Web and content ideas for a Web presence. Regardless of your title, you will also examine the factors to consider when entering the global marketplace of the Web and how to evaluate the success of an online brand. The sum total will  more...

Brand Management Developing a Brand Strategy ...iled. Audience The target audience for this series is brand managers, product managers, and marketing personnel who wish to learn to interpret the potential affects of various brand strategies and tactics and assess the value of any type of brand. Deployment Options e-Learning Accreditation NASBA credits: 3 CPE Credits CEU credits: 0.30 CEUs Language Options US  more...

Brand Management Branding on the Web ...pany. Audience The target audience for this series is brand managers, product managers, and marketing personnel who wish to learn to interpret the potential affects of various brand strategies and tactics and assess the value of any type of brand. Deployment Options e-Learning Accreditation NASBA credits: 3 CPE Credits CEU credits: 0.30 CEUs Language Options US  more...

Delegation Understanding Delegation ...ional, and Ronald Spear, Marketing Assistant. You are the Brand Manager in Icon's Marketing department, but there have been a number of complaints lately about your work. Anna wants to work with you to help you to delegate more effectively. Unit 2: Matching Tasks to Delegates (0.5 - 1 hour) Identify tasks that should be delegated. Identify the  more...

Delegation Monitoring Evaluating Results ...w: In the simulation at the end of this unit, you are the Brand Manager in Icon's Marketing department. You have decided to delegate two tasks, review and communication, to Ronald Spear, Marketing Assistant and Lan Nguyen, Marketing Team Leader. You will assign these tasks, provide support and encouragement, and review their performance. Unit 2:Developing Delegates (0.5 - 1 hour)  more...

Brand Management Fundamentals of Brand Management ...ood brand name and brand mark, and the responsibilities a brand manager should fulfill. The program also details the role brand management plays in the strategic marketing process, the steps of the consumer adoption process, the different types of branding strategies, and the signs that can indicate a troubled branding strategy. Learn To Select characteristics  more...

Brand Management Building Brand Equity ...w: In this simulation, you are the Brand Manager of the Platinum P2 Personal MP3 Digital Audio Player. Platinum is a brand owned by Icon and it is struggling in the market place because consumers are not accepting the digital audio player. You are meeting with Don Hamilton and Kelly Landry to discuss ways to make this brand as successful as it has the potential to be. As  more...

Brand Management Managing Brand Equity Brand Management: Managing Brand Equity explains how to manage a brand name, measure brand equity, and manage a brand on a long-term basis. The program also details the steps for creating brand extensions, the techniques for measuring brand equity, and the options for reviving brand equity. Learn To Identify issues to consider when managing a brand name.  more...