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From 123-CBT Computer Based Training
Brand Management Fundamentals of Brand Management

...or brand mark. Identify common brand manager responsibilities. Complete common brand manager responsibilities. Identify the types of brands. Select branding strategies. Identify guidelines to create a strong brand. Audience The target audience for this
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Brand Management Fundamentals of Brand Management
From Serebra Learning Corporation
Introduction to Brand Management
There are three ingredients every company needs for branding success: a brand manager, a brand, and the consumer. But how do these ingredients relate and what are they comprised of that makes them so important? This course will demonstrate how each ingredient reacts to the other in order to create a valuable, long-lasting brand. First, you will learn about the responsibilities of a brand manager,
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