Online Brand You eLearning

Talent Management Acquiring Talent Talent Management: Acquiring Talent Attracting and selecting talented individuals is key to the success of any organization. Once you've defined what the 'right' talent is for your particular area, you need strategies and tactics for attracting, recruiting, and selecting talented people. Talented people are drawn to an organization for numerous reasons, including the organization's image or  more...

Building Lasting Customer-Brand Relationships Building Lasting Customer-Brand Relationships The focus of brand management today is on building lasting relationships between a brand and its customers. Effective brand relationship management involves knowing a brand's customers and being aware of their changing needs and behaviors. It also involves looking for new ways to deepen the attachment between a brand and its customers. This  more...

Developing a Brand Internally Developing a Brand Internally Many brands fail to deliver what they promise because of a lack of internal focus and engagement in the brand development process. If your employees and organizational culture aren't aligned with your brand, you'll likely fail to deliver the full value potential of your brand. Internal engagement is increasingly being viewed as not only key to effective brand  more...

Adobe Flash CS4 Professional: Essentials This introductory training is tailored specifically to the needs of a beginner or intermediate user of Adobe Flash CS4. During the course you will learn how to create, animate and efficiently mange your rich media content via the brand new CS4 interface. You will understand how to correctly implement features like the new motion tween, motion presets, ActionScript3 event handling and how to  more...

Build a Powerful Branding Strategy--Instructor-Led A Trump U Course- The age of brand reality is here. Today, it`s critical to ensure that your brand becomes special` by making a deep emotional connection with your customers and employees. In this one-of-a-kind course, you`ll learn how to effectively use branding to support and strengthen your company`s positioning towards your target market.Students may complete this course within a reasonable  more...

Build a Powerful Branding Strategy--Self-Directed A Trump U Course- The age of brand reality is here. Today, it`s critical to ensure that your brand becomes special` by making a deep emotional connection with your customers and employees. In this one-of-a-kind course, you`ll learn how to effectively use branding to support and strengthen your company`s positioning towards your target market.Students may complete this course within a reasonable  more...

Customer Astonishment: The Commitment to World-Class Customer Care Customer loyalty is the crowning achievement in any business. Customer loyalty is absolute leverage on profitability and growth. It means that your success is cumulative from year to year. In today`s business environment, a satisfied customer is no longer enough. We have all entered a new age wherein we must positively astonish our customers by anticipating their needs. To be Customer Need Driven  more...

Build Your Own BIZ - Branding and Beyond Learn how to use branding to set your product or service apart from the competition and build value. You will receive as a bonus 1 year unlimited access to this course from the day of enrollment. If attempting to accelerate your learning (1-2 weeks or less), please pay special attention to key points so you may successfully apply the information gained from this course to your particular business  more...

Introduction to Online Branding Are you thinking about moving a product into the e-marketplace; that is, sell it on the Internet? This course will provide the learner with a comprehensive overview of the effects the Internet has on marketing a particular brand. Beginning with a brief review of the basics of branding, the learner will then move on to explore how, using traditional principles, today's e-marketers are refining  more...

The Online Branding Environment When a new marketing medium emerges, in this case, the Internet, marketers have to adapt. No matter how marketing savvy they may have been in the use of traditional media, such as newspapers, magazines, radio, and television, the Internet is a whole new world. In this course, marketers will be brought up to speed in the fast-paced world of online branding by a thorough examination of the  more...

Introduction to Brand Management There are three ingredients every company needs for branding success: a brand manager, a brand, and the consumer. But how do these ingredients relate and what are they comprised of that makes them so important? This course will demonstrate how each ingredient reacts to the other in order to create a valuable, long-lasting brand. First, you will learn about the responsibilities of a brand manager,  more...

Building Brand Equity Every time a corporate merger or buy-out occurs, you are sure to see plenty of headlines about the number of subsidiary companies each corporation owns. Here's why: brand equity. It's a fact that each subsidiary of a corporation has a value linked to its brand names, in addition to its base dollar-value. This value is measured by the consumer's attitudes and loyalties toward the brand. Brand  more...

Managing the Creative Elements of Brands ...s of laundry detergent? What influenced you to choose the brand you use? Was it the name? The logo? Maybe it was the clever slogan or catchy jingle. Was there a cute, cuddly character in the advertisement? Perhaps it was the packaging design. It could be one of these factors or a combination thereof, but the fact still remains: out of 25 brands of laundry detergent, you decided only one of them  more...

Promoting Your Brand to Consumers Have you ever experienced one of those days when you hear a brand name and then start noticing that brand name at every turn? You hear a contest promotion on the radio, get a coupon in a magazine, see a commercial on the television, or notice a celebrity endorsement on a billboard. It's as if, suddenly, someone flipped a switch and that brand name appeared out of thin air. What do you call that  more...

Evaluating Brand Effectiveness Your company spends a lot of time and energy creating and building brand name products. From the most memorable name, to the most enticing packaging, to the perfect combination of media, you want everything to be right. Now the question is: Is it working? This course explores why you need measurement systems to examine your brand's effectiveness with consumers and to evaluate your brand  more...

Managing and Maintaining Brand Equity There's a common saying: "The only thing constant in life is change." This is especially true when it comes to managing brands. Look at Coca-Cola and how it spawned several brand extensions such as Diet Coke and Cherry Coke. Then there was a brief, but widely publicized, brand crisis caused by New Coke, which resulted in the reintroduction of Coca-Cola Classic. This is an example of how, over  more...

Brand Management Developing a Brand Strategy Brand Management: Developing a Brand Strategy gives you information on building, defending, and developing brand equity as well as introducing new brands. The program also explains the processes for developing secondary and sub-brands. Additionally, the program provides you with guidelines for building brand extensions and releasing a brand internationally. By applying the information in this  more...

Brand Management Integrated Marketing Brand Management: Integrated Marketing gives you information about integrated brands. The program provides you a process for integrating a brand throughout your company. Additionally, the program defines brand diver components and how these components can be used to communicate an integrated brand through the appropriate media. The program also provides you with guidelines and processes for  more...

Brand Management Branding on the Web Brand Management: Branding on the Web gives you information about branding on the Internet. The program provides you with processes for branding on the Internet, creating a secondary brand on the Internet, and how to introduce a brand on the Internet. Additionally, the program provides you with guidelines for each process as well as guidelines for developing effective Internet brand names. By  more...

Economics Basic Concepts in Microeconomics Basic Concepts in Microeconomics builds on the general principles introduced in The Principles of Economics by introducing the learner to microeconomic concepts and issues. Such things as market behavior and decision-making, consumer choice and preference and the factors that motivate firms are covered across a range of informative lessons situated in real-life scenarios. Learn To  more...

Delegation Understanding Delegation In "Delegation: Understanding Delegation," you will learn what delegation is and how to generate a delegation climate in your workplace. Outlining the benefits of delegation and the reasons why it is so important, the course then teaches the positive results of delegation as well as how to identify potential delegates and some strategies for managing them effectively. The course encourages  more...

Delegation Monitoring Evaluating Results In "Delegation: Monitoring and Evaluating Results," you will learn how examine such areas as how to review delegates, how to maintain task boundaries, how to support delegates, and how to deal with delegates who offer resistance. Delegates need to be assisted in their development through coaching, trust and motivation, and this course teaches strategies in all these fields. To help them to get the  more...

Brand Management Fundamentals of Brand Management Brand Management: Fundamentals of Brand Management introduces students to essential brand information, including common branding terms, the importance of brand value, the characteristics of a good brand name and brand mark, and the responsibilities a brand manager should fulfill. The program also details the role brand management plays in the strategic marketing process, the steps of the consumer  more...

Brand Management Building Brand Equity Brand Management: Building Brand Equity explains how brand management affects other functions in an organization, how marketing mix components can help build brand equity, and how to position a brand effectively in the marketplace. The program also details the stages for developing brand equity, the benefits brand equity provides, and the importance of maintaining brand equity. Learn To  more...

Brand Management Managing Brand Equity Brand Management: Managing Brand Equity explains how to manage a brand name, measure brand equity, and manage a brand on a long-term basis. The program also details the steps for creating brand extensions, the techniques for measuring brand equity, and the options for reviving brand equity. Learn To Identify issues to consider when managing a brand name.  more...