Online Branding eLearning
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From 123-CBT Computer Based Training
Recruiting and Selecting Candidates HRCI PHR
Recruiting and Selecting Candidates (HRCI/PHR) HRCI Professional in Human Resources (PHR) Professional in Human Resources (PHR)
The Human Resource Certification Institute's (HRCI) certification examinations, HRCI/PHR (Professional in Human Resources certification), cover a broad range of workforce planning and employment issues, including the recruitment and selection of new employees. The
more...
Recruiting and Selecting Candidates HRCI PHR
Recruiting and Selecting Candidates (HRCI/PHR) HRCI Professional in Human Resources (PHR) Professional in Human Resources (PHR)
The Human Resource Certification Institute's (HRCI) certification examinations, HRCI/PHR (Professional in Human Resources certification), cover a broad range of workforce planning and employment issues, including the recruitment and selection of new employees. The
more...
Marketing Essentials Planning and People
Marketing Essentials: Planning and People
The four Ps of the traditional marketing mix (Product, Price, Place, and Promotion) are important strategic cornerstones of any marketing activity. However, this traditional view of the Marketing Mix fails to address two very important aspects of marketing: planning and people. This course focuses its attention on the importance of linking marketing
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Marketing Essentials: Planning and People
The four Ps of the traditional marketing mix (Product, Price, Place, and Promotion) are important strategic cornerstones of any marketing activity. However, this traditional view of the Marketing Mix fails to address two very important aspects of marketing: planning and people. This course focuses its attention on the importance of linking marketing
more...
Brand Management for Social Media Wireless Technologies
Brand Management for Social Media & Wireless Technologies
The brand tenets of the past (notably control and predictability) are no longer valid. Ever-increasing consumer power, driven by social media and other web-based and wireless technologies, is having a significant impact on brand effectiveness and brand staying power. Consumers are now key drivers for corporate brand strategy. Brand
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Brand Management for Social Media & Wireless Technologies
The brand tenets of the past (notably control and predictability) are no longer valid. Ever-increasing consumer power, driven by social media and other web-based and wireless technologies, is having a significant impact on brand effectiveness and brand staying power. Consumers are now key drivers for corporate brand strategy. Brand
more...
Developing a Brand Internally
Developing a Brand Internally
Many brands fail to deliver what they promise because of a lack of internal focus and engagement in the brand development process. If your employees and organizational culture aren't aligned with your brand, you'll likely fail to deliver the full value potential of your brand. Internal engagement is increasingly being viewed as not only key to effective brand
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Developing a Brand Internally
Many brands fail to deliver what they promise because of a lack of internal focus and engagement in the brand development process. If your employees and organizational culture aren't aligned with your brand, you'll likely fail to deliver the full value potential of your brand. Internal engagement is increasingly being viewed as not only key to effective brand
more...
Global Brand Management
Global Brand Management
Extending a brand globally is an intricate process that requires thorough research and preparation, organizational commitment, and a strong understanding of the risks and rewards associated with taking a brand global. This course outlines how to best approach global brand development by outlining how to carry out essential international market research and internal
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Global Brand Management
Extending a brand globally is an intricate process that requires thorough research and preparation, organizational commitment, and a strong understanding of the risks and rewards associated with taking a brand global. This course outlines how to best approach global brand development by outlining how to carry out essential international market research and internal
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SharePoint Site Branding
...Branding Microsoft Microsoft Certified Technology Specialist SharePoint 2010, Application Development (Exam 70-573)
Microsoft SharePoint 2010 is a business collaboration platform where people can collaborate, set up web sites, manage documents, and provide intelligence to make key business decisions. This course provides insight into Branding, Mater Pages, Themes, and CSS. This course is
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...Branding Microsoft Microsoft Certified Technology Specialist SharePoint 2010, Application Development (Exam 70-573)
Microsoft SharePoint 2010 is a business collaboration platform where people can collaborate, set up web sites, manage documents, and provide intelligence to make key business decisions. This course provides insight into Branding, Mater Pages, Themes, and CSS. This course is
more...
From Online Training Directory
Build a Powerful Branding Strategy--Instructor-Led
...one-of-a-kind course, you`ll learn how to effectively use branding to support and strengthen your company`s positioning towards your target market.Students may complete this course within a reasonable period of time. Contact Hours give an indication of how much time is needed to take this class. As an extra added value, registered students will have unlimited access to course materials for 12
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Build a Powerful Branding Strategy--Instructor-Led
...one-of-a-kind course, you`ll learn how to effectively use branding to support and strengthen your company`s positioning towards your target market.Students may complete this course within a reasonable period of time. Contact Hours give an indication of how much time is needed to take this class. As an extra added value, registered students will have unlimited access to course materials for 12
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Build a Powerful Branding Strategy--Self-Directed
...one-of-a-kind course, you`ll learn how to effectively use branding to support and strengthen your company`s positioning towards your target market.Students may complete this course within a reasonable period of time. Contact Hours give an indication of how much time is needed to take this class. As an extra added value, registered students will have unlimited access to course materials for 12
more...
...one-of-a-kind course, you`ll learn how to effectively use branding to support and strengthen your company`s positioning towards your target market.Students may complete this course within a reasonable period of time. Contact Hours give an indication of how much time is needed to take this class. As an extra added value, registered students will have unlimited access to course materials for 12
more...
Build Your Own BIZ - Branding and Beyond
...branding to set your product or service apart from the competition and build value. You will receive as a bonus 1 year unlimited access to this course from the day of enrollment. If attempting to accelerate your learning (1-2 weeks or less), please pay special attention to key points so you may successfully apply the information gained from this course to your particular business situation.
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From 123-CBT Computer Based Training
Introduction to Online Branding
...lar brand. Beginning with a brief review of the basics of branding, the learner will then move on to explore how, using traditional principles, today's e-marketers are refining older paradigms to create successful, online brands. To present the full scope of online branding, the learner will examine the unique characteristics of the e-marketplace, the e-customer, and the effect technology has
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Introduction to Online Branding
...lar brand. Beginning with a brief review of the basics of branding, the learner will then move on to explore how, using traditional principles, today's e-marketers are refining older paradigms to create successful, online brands. To present the full scope of online branding, the learner will examine the unique characteristics of the e-marketplace, the e-customer, and the effect technology has
more...
The Online Branding Environment
... be brought up to speed in the fast-paced world of online branding by a thorough examination of the e-marketplace and its customers. Learners will explore the difference between traditional brands and cyberbrands as well as discover how to use the Web's interactivity to build strong online brands. The course also examines how consumers adopt brands in the Web environment and how marketers build
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... be brought up to speed in the fast-paced world of online branding by a thorough examination of the e-marketplace and its customers. Learners will explore the difference between traditional brands and cyberbrands as well as discover how to use the Web's interactivity to build strong online brands. The course also examines how consumers adopt brands in the Web environment and how marketers build
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Strategies for Building an Online Brand
...e nature of the Web. The course begins by identifying key branding objectives and provides useful strategies to take offline brands into an online environment. Additionally, the course explores tactics for building and maintaining long-term online customer relationships. The use of affiliates, e-mail, and virtual communities are also examined to help marketers make full use of the Web's
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...e nature of the Web. The course begins by identifying key branding objectives and provides useful strategies to take offline brands into an online environment. Additionally, the course explores tactics for building and maintaining long-term online customer relationships. The use of affiliates, e-mail, and virtual communities are also examined to help marketers make full use of the Web's
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Introduction to Brand Management
...branding success: a brand manager, a brand, and the consumer. But how do these ingredients relate and what are they comprised of that makes them so important? This course will demonstrate how each ingredient reacts to the other in order to create a valuable, long-lasting brand. First, you will learn about the responsibilities of a brand manager, from conception of a brand to building,
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...branding success: a brand manager, a brand, and the consumer. But how do these ingredients relate and what are they comprised of that makes them so important? This course will demonstrate how each ingredient reacts to the other in order to create a valuable, long-lasting brand. First, you will learn about the responsibilities of a brand manager, from conception of a brand to building,
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Promoting Your Brand to Consumers
Have you ever experienced one of those days when you hear a brand name and then start noticing that brand name at every turn? You hear a contest promotion on the radio, get a coupon in a magazine, see a commercial on the television, or notice a celebrity endorsement on a billboard. It's as if, suddenly, someone flipped a switch and that brand name appeared out of thin air. What do you call that
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Have you ever experienced one of those days when you hear a brand name and then start noticing that brand name at every turn? You hear a contest promotion on the radio, get a coupon in a magazine, see a commercial on the television, or notice a celebrity endorsement on a billboard. It's as if, suddenly, someone flipped a switch and that brand name appeared out of thin air. What do you call that
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Managing and Maintaining Brand Equity
...g if your brand is avoiding the three major categories of branding pitfalls. Finally, you will use a RolePlay to negotiate a brand crisis using a comprehensive and effective three-step process. The second lesson of this course introduces you to the social, legal, and global domain of branding. It's up to you to steer your organization's brand clear of negative social implications by recognizing
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...g if your brand is avoiding the three major categories of branding pitfalls. Finally, you will use a RolePlay to negotiate a brand crisis using a comprehensive and effective three-step process. The second lesson of this course introduces you to the social, legal, and global domain of branding. It's up to you to steer your organization's brand clear of negative social implications by recognizing
more...
Creating a Marketing Campaign
Your marketing plan has been approved Now you need to get the job done. How you execute your plan is as crucial as the plan itself. In this course, you'll learn about tactical marketing tools needed to put your plan into gear and create your marketing mix. These include branding, packaging, promotions, publicity, advertising and merchandising.
more...
Your marketing plan has been approved Now you need to get the job done. How you execute your plan is as crucial as the plan itself. In this course, you'll learn about tactical marketing tools needed to put your plan into gear and create your marketing mix. These include branding, packaging, promotions, publicity, advertising and merchandising.
more...
Brand Management Integrated Marketing
... Identify the benefits of integrated branding. Identify the process for strengthening a shallow brand. Develop an integrated brand. Implement an integrated brand. Relate driver components to brand extensions. Align marketing media with
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... Identify the benefits of integrated branding. Identify the process for strengthening a shallow brand. Develop an integrated brand. Implement an integrated brand. Relate driver components to brand extensions. Align marketing media with
more...
Brand Management Branding on the Web
...Branding on the Web gives you information about branding on the Internet. The program provides you with processes for branding on the Internet, creating a secondary brand on the Internet, and how to introduce a brand on the Internet. Additionally, the program provides you with guidelines for each process as well as guidelines for developing effective Internet brand names. By applying the
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...Branding on the Web gives you information about branding on the Internet. The program provides you with processes for branding on the Internet, creating a secondary brand on the Internet, and how to introduce a brand on the Internet. Additionally, the program provides you with guidelines for each process as well as guidelines for developing effective Internet brand names. By applying the
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Brand Management Series
The Brand Management Series includes the following courses: Brand Management: Fundamentals of Brand Management Brand Management: Building Brand Equity Brand Management: Managing Brand Equity Brand Management: Developing a Brand Strategy Brand Management: Integrated Marketing Brand Management: Branding on the Web To review individual course descriptions, please return to the previous
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The Brand Management Series includes the following courses: Brand Management: Fundamentals of Brand Management Brand Management: Building Brand Equity Brand Management: Managing Brand Equity Brand Management: Developing a Brand Strategy Brand Management: Integrated Marketing Brand Management: Branding on the Web To review individual course descriptions, please return to the previous
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Value Chain Management Elements of the Value Chain
...rofits. You will learn how to gain strategic hold through branding, supplier relationships, unique offerings, and ensuring customer satisfaction. Learn To Differentiate between the value chain and the supply chain. Identify key features of value chain management. Identify benefits of customer loyalty.
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...rofits. You will learn how to gain strategic hold through branding, supplier relationships, unique offerings, and ensuring customer satisfaction. Learn To Differentiate between the value chain and the supply chain. Identify key features of value chain management. Identify benefits of customer loyalty.
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Brand Management Fundamentals of Brand Management
...students to essential brand information, including common branding terms, the importance of brand value, the characteristics of a good brand name and brand mark, and the responsibilities a brand manager should fulfill. The program also details the role brand management plays in the strategic marketing process, the steps of the consumer adoption process, the different types of branding
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...students to essential brand information, including common branding terms, the importance of brand value, the characteristics of a good brand name and brand mark, and the responsibilities a brand manager should fulfill. The program also details the role brand management plays in the strategic marketing process, the steps of the consumer adoption process, the different types of branding
more...
Brand Management Managing Brand Equity
... Identify issues to consider when creating a global branding strategy. Simulation Overview: In this simulation, you are a marketing assistant for Icon and a member of a team designed to create a brand extension for Carb-X, a relatively new energy drink that has experienced incredible sales numbers. Account Executives report that retailers have
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... Identify issues to consider when creating a global branding strategy. Simulation Overview: In this simulation, you are a marketing assistant for Icon and a member of a team designed to create a brand extension for Carb-X, a relatively new energy drink that has experienced incredible sales numbers. Account Executives report that retailers have
more...
Principles of Marketing Product Strategy
...nd name. Apply the appropriate branding strategy. Identify the four product development strategies. Identify the stages of the consumer adoption process. Audience Managers, supervisors, and employees who want to learn basic marketing principles in order to influence the marketing goals of their organization.
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...nd name. Apply the appropriate branding strategy. Identify the four product development strategies. Identify the stages of the consumer adoption process. Audience Managers, supervisors, and employees who want to learn basic marketing principles in order to influence the marketing goals of their organization.
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From Serebra Learning Corporation
Branding Your Internet Identity Develop an Online Identity
This course helps learners to develop their own online corporate identity, by building recognition and overcoming the various limitations that are associated with the Internet. Professionals who want to create and promote an online marketing strategy
more...
This course helps learners to develop their own online corporate identity, by building recognition and overcoming the various limitations that are associated with the Internet. Professionals who want to create and promote an online marketing strategy
more...
The Food and Beverage Industry Overview Version 2
The discovery of a new dish does more for human happiness than the discovery of a new star, says Anthelme Brillat-Savarin in his famous work, The Physiology of Taste. However, when leading food and beverage manufacturers introduce more than 15,000 new products every year with an average success rate of only 25 , such happiness can be fleeting. Few industries have as much pressure placed upon them
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The discovery of a new dish does more for human happiness than the discovery of a new star, says Anthelme Brillat-Savarin in his famous work, The Physiology of Taste. However, when leading food and beverage manufacturers introduce more than 15,000 new products every year with an average success rate of only 25 , such happiness can be fleeting. Few industries have as much pressure placed upon them
more...
Recruiting and Selecting Candidates HRCI PHR
The Human Resource Certification Institute's (HRCI) certification examinations, HRCI/PHR (Professional in Human Resources certification), cover a broad range of workforce planning and employment issues, including the recruitment and selection of new employees. The HRCI certification examinations are widely recognized as the industry standard for evaluating Human Resource professionals'
more...
The Human Resource Certification Institute's (HRCI) certification examinations, HRCI/PHR (Professional in Human Resources certification), cover a broad range of workforce planning and employment issues, including the recruitment and selection of new employees. The HRCI certification examinations are widely recognized as the industry standard for evaluating Human Resource professionals'
more...
Recruitment and Selection HRCI PHR
The Human Resource Certification Institute's (HRCI) certification examinations, HRCI/PHR (Professional in Human Resources certification), cover a broad range of workforce planning and employment issues, including the recruitment and selection of new employees. The (HRCI) certification examinations are widely recognized as the industry standard for evaluating Human Resource professionals'
more...
The Human Resource Certification Institute's (HRCI) certification examinations, HRCI/PHR (Professional in Human Resources certification), cover a broad range of workforce planning and employment issues, including the recruitment and selection of new employees. The (HRCI) certification examinations are widely recognized as the industry standard for evaluating Human Resource professionals'
more...
Managing and Maintaining Brand Equity
There's a common saying: "The only thing constant in life is change." This is especially true when it comes to managing brands. Look at Coca-Cola and how it spawned several brand extensions such as Diet Coke and Cherry Coke. Then there was a brief, but widely publicized, brand crisis caused by New Coke, which resulted in the reintroduction of Coca-Cola Classic. This is an example of how, over
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There's a common saying: "The only thing constant in life is change." This is especially true when it comes to managing brands. Look at Coca-Cola and how it spawned several brand extensions such as Diet Coke and Cherry Coke. Then there was a brief, but widely publicized, brand crisis caused by New Coke, which resulted in the reintroduction of Coca-Cola Classic. This is an example of how, over
more...
Creating a Marketing Campaign
Your marketing plan has been approved Now you need to get the job done. How you execute your plan is as crucial as the plan itself. In this course, you'll learn about tactical marketing tools needed to put your plan into gear and create your marketing mix. These include branding, packaging, promotions, publicity, advertising and merchandising. Managers and team leaders with responsibility for
more...
Your marketing plan has been approved Now you need to get the job done. How you execute your plan is as crucial as the plan itself. In this course, you'll learn about tactical marketing tools needed to put your plan into gear and create your marketing mix. These include branding, packaging, promotions, publicity, advertising and merchandising. Managers and team leaders with responsibility for
more...
Introduction to Brand Management
...branding success: a brand manager, a brand, and the consumer. But how do these ingredients relate and what are they comprised of that makes them so important? This course will demonstrate how each ingredient reacts to the other in order to create a valuable, long-lasting brand. First, you will learn about the responsibilities of a brand manager, from conception of a brand to building,
more...
...branding success: a brand manager, a brand, and the consumer. But how do these ingredients relate and what are they comprised of that makes them so important? This course will demonstrate how each ingredient reacts to the other in order to create a valuable, long-lasting brand. First, you will learn about the responsibilities of a brand manager, from conception of a brand to building,
more...
Branding Your Internet Identity eMarketing Overview
This course helps learners to understand the different approaches taken toward eMarketing and the various components of an eMarketing plan. A series of strategies are also provided to assist course participants when implementing a Web presence as part of their marketing mix. Professionals who want to create and promote an online marketing strategy
more...
This course helps learners to understand the different approaches taken toward eMarketing and the various components of an eMarketing plan. A series of strategies are also provided to assist course participants when implementing a Web presence as part of their marketing mix. Professionals who want to create and promote an online marketing strategy
more...
Branding Your Internet Identity Define Your Core Business
This course teaches learners the typical components of a business overview - an important part of any eMarketing plan. It also demonstrates how important it is to review your company name. The all-important question - to what degree your organization should launch an Internet presence - is also addressed. Professionals who want to create and promote an online marketing strategy.
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This course teaches learners the typical components of a business overview - an important part of any eMarketing plan. It also demonstrates how important it is to review your company name. The all-important question - to what degree your organization should launch an Internet presence - is also addressed. Professionals who want to create and promote an online marketing strategy.
more...
Branding Your Internet Identity Form Strategic Alliances
This course defines the characteristics of reciprocal links and shows learners how to recognize why strategic alliances sometimes fail. It also helps them to understand the guidelines involved in creating a strategic alliance and shows the steps involved in negotiating, implementing and supporting any alliance. Professionals who want to create and promote an online marketing strategy
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This course defines the characteristics of reciprocal links and shows learners how to recognize why strategic alliances sometimes fail. It also helps them to understand the guidelines involved in creating a strategic alliance and shows the steps involved in negotiating, implementing and supporting any alliance. Professionals who want to create and promote an online marketing strategy
more...
Electronic Commerce Strategies
...ts business strategies for electronic commerce, including branding, technology-enabled relationship management, purchasing, electronic data interchange, supply-chain management, auction sites, virtual communities, and Web portals. Also discussed are the factors that are important to electronic commerce but that are not business or technology issues. These include international, legal, ethics,
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...ts business strategies for electronic commerce, including branding, technology-enabled relationship management, purchasing, electronic data interchange, supply-chain management, auction sites, virtual communities, and Web portals. Also discussed are the factors that are important to electronic commerce but that are not business or technology issues. These include international, legal, ethics,
more...
Electronic Commerce Security Issues
This course describes the technologies of ecommerce, including electronic commerce security issues and electronic payment systems. Also presented are business strategies for electronic commerce, including branding and technology-enabled relationship management. The course ends with a discussion of topics that are important to e-commerce but are neither business nor technology issues. These topics
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This course describes the technologies of ecommerce, including electronic commerce security issues and electronic payment systems. Also presented are business strategies for electronic commerce, including branding and technology-enabled relationship management. The course ends with a discussion of topics that are important to e-commerce but are neither business nor technology issues. These topics
more...
Principles of Marketing Product Strategy
Principles of Marketing: Product Strategy offers the student an overview of the information required to classify consumer and business products, create and promote brand equity, and implement new product development strategies. The program details the functions and objectives of packaging and labeling strategies, the stages of the consumer adoption process, and the four product development
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Principles of Marketing: Product Strategy offers the student an overview of the information required to classify consumer and business products, create and promote brand equity, and implement new product development strategies. The program details the functions and objectives of packaging and labeling strategies, the stages of the consumer adoption process, and the four product development
more...
Brand Management: Fundamentals of Brand Management
Brand Management: Fundamentals of Brand Management introduces students to essential brand information including common branding terms the importance of brand value the characteristics of a good brand name and brand mark and the responsibilities a brand manager should fulfill. The program also details the role brand management plays in the strategic marketing process the steps of the consumer
more...
Brand Management: Fundamentals of Brand Management introduces students to essential brand information including common branding terms the importance of brand value the characteristics of a good brand name and brand mark and the responsibilities a brand manager should fulfill. The program also details the role brand management plays in the strategic marketing process the steps of the consumer
more...
Brand Management: Branding on the Web
...Branding on the Web gives you information about branding on the Internet. The program provides you with processes for branding on the Internet creating a secondary brand on the Internet and how to introduce a brand on the Internet. Additionally the program provides you with guidelines for each process as well as guidelines for developing effective Internet brand names. By applying the
more...
...Branding on the Web gives you information about branding on the Internet. The program provides you with processes for branding on the Internet creating a secondary brand on the Internet and how to introduce a brand on the Internet. Additionally the program provides you with guidelines for each process as well as guidelines for developing effective Internet brand names. By applying the
more...
Value Chain Management: Elements of the Value Chain
In Elements of the Value Chain you will learn the key features of value chain management and the various organizational activities that add value to a companya s product or service. This course details the key components of successful products or services the importance and benefits of customer loyalty and customization. This course teaches how collaboration delivery production and outsourcing
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In Elements of the Value Chain you will learn the key features of value chain management and the various organizational activities that add value to a companya s product or service. This course details the key components of successful products or services the importance and benefits of customer loyalty and customization. This course teaches how collaboration delivery production and outsourcing
more...
From THOMAS HOUSTON associates, inc
Recruiting and Selecting Candidates
...Alternative Recruitment Sources With Examples.
Employer Branding
Identify Examples Of The Four Employer Branding Elements.
Yield Ratios
Identify The Statement That Correctly Explains The Yield Ratio Calculation.
Selection Methods
Identify The Benefits Of Using The Appropriate Employee Selection Methods.
Job Applications
Match Job Application Form Types With Their Descriptions.
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From Sessions College for Professional Design
Business Marketing Design Foundation Certificate
This certificate focuses on developing the visual identity, advertising, and marketing skills required for a corporate or small business environment.
Students learn professional applications for Adobe Photoshop and Illustrator or equivalent digital imaging and vector drawing tools. Course projects include marketing concept development, critique, retouching, compositing, illustration, print and
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This certificate focuses on developing the visual identity, advertising, and marketing skills required for a corporate or small business environment.
Students learn professional applications for Adobe Photoshop and Illustrator or equivalent digital imaging and vector drawing tools. Course projects include marketing concept development, critique, retouching, compositing, illustration, print and
more...
Advanced Logo Design
Build your portfolio by tackling professional logo and branding design projects. Lessons cover such important concepts as corporate identity, image, branding, and repositioning, with reference to intriguing real-world case studies. Course projects offer a range of challenges from a record company logo to an airline branding system, allowing you to build your personal style within constraints of
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Build your portfolio by tackling professional logo and branding design projects. Lessons cover such important concepts as corporate identity, image, branding, and repositioning, with reference to intriguing real-world case studies. Course projects offer a range of challenges from a record company logo to an airline branding system, allowing you to build your personal style within constraints of
more...
Advanced Typography
Learn advanced concepts in typography including type fusion, information hierarchy, expressive type, and 3D type applications. Assignments include advertising, product packaging, civic branding, and currency design. The focus of the course is on improving your design by learning to see type differently.
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Learn advanced concepts in typography including type fusion, information hierarchy, expressive type, and 3D type applications. Assignments include advertising, product packaging, civic branding, and currency design. The focus of the course is on improving your design by learning to see type differently.
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Advertising Design Course
...resort.
LESSON 5 Perception and Brand Communication Branding, the art of creating a widespread positive recognition for a company's products and services, is based on an understanding of human perception. Lesson Five looks at how ads act on such human perceptions as vision, memory, and familiarity, and how this creates brand recognition. You'll learn the do's and don'ts of incorporating a
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...resort.
LESSON 5 Perception and Brand Communication Branding, the art of creating a widespread positive recognition for a company's products and services, is based on an understanding of human perception. Lesson Five looks at how ads act on such human perceptions as vision, memory, and familiarity, and how this creates brand recognition. You'll learn the do's and don'ts of incorporating a
more...
Branding & Identity Course
Did you ever wonder how giant corporations such as CBS, BMW, and Sony establish their corporate images? And how important these company images are in promoting their respective franchises? You'll discover the answers in this course.
Explore through case studies the essential skills required to design logos, marketing materials, and advertising programs to establish and promote a corporate
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Did you ever wonder how giant corporations such as CBS, BMW, and Sony establish their corporate images? And how important these company images are in promoting their respective franchises? You'll discover the answers in this course.
Explore through case studies the essential skills required to design logos, marketing materials, and advertising programs to establish and promote a corporate
more...
Internet Marketing
Learn practical skills for growing your business on the Web. Studying with a professional Internet marketing consultant, you ll learn how develop an entire marketing plan for your online business. Course projects will include target audience analysis, developing a site plan, creating a content development strategy, email marketing campaigns, search engine optimization, co-branding and community
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Learn practical skills for growing your business on the Web. Studying with a professional Internet marketing consultant, you ll learn how develop an entire marketing plan for your online business. Course projects will include target audience analysis, developing a site plan, creating a content development strategy, email marketing campaigns, search engine optimization, co-branding and community
more...
From JED New Media inc.
Your Image Coach
Synopsis
Have you ever felt a invisiblea ™ at work, as if no one listens to your ideas or takes them seriously? Do you wish that you could express yourself better to your manager, supervisor, team members, or customers? Are you lacking confidence and poise? Do you know how to manage the image you present in business situations? Projecting a confident and highly professional image involves
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Synopsis
Have you ever felt a invisiblea ™ at work, as if no one listens to your ideas or takes them seriously? Do you wish that you could express yourself better to your manager, supervisor, team members, or customers? Are you lacking confidence and poise? Do you know how to manage the image you present in business situations? Projecting a confident and highly professional image involves
more...
What's in a Name?
How people initially perceive and respond to your business, product, or service, will often be determined by its name. If you are faced with the challenge of creating a name to brand a product, service, or business, follow this helpful guide to learn some basic strategies, creative techniques, and caveats involved in new name generation. This JEDlet does not cover legal trademark or copyrighting
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How people initially perceive and respond to your business, product, or service, will often be determined by its name. If you are faced with the challenge of creating a name to brand a product, service, or business, follow this helpful guide to learn some basic strategies, creative techniques, and caveats involved in new name generation. This JEDlet does not cover legal trademark or copyrighting
more...
From TheAcademy. com
Enhancing Your Career and Professional Development
This course provides ideas and exercises designed to help you formulate clear ideas about creating "Brand You" and about managing your career. It will help you focus on what you like about your current position, what you would like in your next position, and what actions you need to take to gain control over your career. You will assess your strengths and devise a plan to work on your weaknesses.
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From Editorial Training
Essential Copywriting
...
It also sets copywriting in context. You'll learn about branding, design and marketing planning - and where the copywriter fits in.
Finally, you'll learn about the legal and regulatory framework that affects the copywriter in the UK.
By the end of the course, you should be able to write effective copy for all kinds of media - from websites to printed direct response ads.
The course
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It also sets copywriting in context. You'll learn about branding, design and marketing planning - and where the copywriter fits in.
Finally, you'll learn about the legal and regulatory framework that affects the copywriter in the UK.
By the end of the course, you should be able to write effective copy for all kinds of media - from websites to printed direct response ads.
The course
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From Coaching Ourselves
Brand Building for Every Manager
...branding out of the marketing department and puts it into your hands. A brand is more than just a product; it also represents the values and promises made to your customers. Does the brand experience you provide live up to the brand promise? Here we present a holistic approach to branding in which all activities of the organization are aligned, interdependent, and integrated.
The objectives
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...branding out of the marketing department and puts it into your hands. A brand is more than just a product; it also represents the values and promises made to your customers. Does the brand experience you provide live up to the brand promise? Here we present a holistic approach to branding in which all activities of the organization are aligned, interdependent, and integrated.
The objectives
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online course |
instructor-led class |
learn at home |
group study |
self-directed study |
cd-based training |
DVD video training |
printed book |
e-book digital book |
workshop seminar |
train the trainer |
computer-based learning |
discount pricing |
online tutorial |
