Online Branding eLearning Training

Branding Your Internet Identity Develop an Online Identity This course helps learners to develop their own online corporate identity, by building recognition and overcoming the various limitations that are associated with the Internet. Professionals who want to create and promote an online marketing strategy more...

The Food and Beverage Industry Overview Version 2 The discovery of a new dish does more for human happiness than the discovery of a new star, says Anthelme Brillat-Savarin in his famous work, The Physiology of Taste. However, when leading food and beverage manufacturers introduce more than 15,000 new products every year with an average success rate of only 25 , such happiness can be fleeting. Few industries have as much pressure placed upon them more...

Recruiting and Selecting Candidates HRCI PHR The Human Resource Certification Institute's (HRCI) certification examinations, HRCI/PHR (Professional in Human Resources certification), cover a broad range of workforce planning and employment issues, including the recruitment and selection of new employees. The HRCI certification examinations are widely recognized as the industry standard for evaluating Human Resource professionals' more...

Recruitment and Selection HRCI PHR The Human Resource Certification Institute's (HRCI) certification examinations, HRCI/PHR (Professional in Human Resources certification), cover a broad range of workforce planning and employment issues, including the recruitment and selection of new employees. The (HRCI) certification examinations are widely recognized as the industry standard for evaluating Human Resource professionals' more...

Managing and Maintaining Brand Equity There's a common saying: "The only thing constant in life is change." This is especially true when it comes to managing brands. Look at Coca-Cola and how it spawned several brand extensions such as Diet Coke and Cherry Coke. Then there was a brief, but widely publicized, brand crisis caused by New Coke, which resulted in the reintroduction of Coca-Cola Classic. This is an example of how, over more...

Creating a Marketing Campaign Your marketing plan has been approved Now you need to get the job done. How you execute your plan is as crucial as the plan itself. In this course, you'll learn about tactical marketing tools needed to put your plan into gear and create your marketing mix. These include branding, packaging, promotions, publicity, advertising and merchandising. Managers and team leaders with responsibility for more...

Principles of Marketing Product Strategy Principles of Marketing: Product Strategy offers the student an overview of the information required to classify consumer and business products, create and promote brand equity, and implement new product development strategies. The program details the functions and objectives of packaging and labeling strategies, the stages of the consumer adoption process, and the four product development more...

Introduction to Brand Management ...branding success: a brand manager, a brand, and the consumer. But how do these ingredients relate and what are they comprised of that makes them so important? This course will demonstrate how each ingredient reacts to the other in order to create a valuable, long-lasting brand. First, you will learn about the responsibilities of a brand manager, from conception of a brand to building, more...

Branding Your Internet Identity eMarketing Overview This course helps learners to understand the different approaches taken toward eMarketing and the various components of an eMarketing plan. A series of strategies are also provided to assist course participants when implementing a Web presence as part of their marketing mix. Professionals who want to create and promote an online marketing strategy more...

Branding Your Internet Identity Define Your Core Business This course teaches learners the typical components of a business overview - an important part of any eMarketing plan. It also demonstrates how important it is to review your company name. The all-important question - to what degree your organization should launch an Internet presence - is also addressed. Professionals who want to create and promote an online marketing strategy. more...

Branding Your Internet Identity Form Strategic Alliances This course defines the characteristics of reciprocal links and shows learners how to recognize why strategic alliances sometimes fail. It also helps them to understand the guidelines involved in creating a strategic alliance and shows the steps involved in negotiating, implementing and supporting any alliance. Professionals who want to create and promote an online marketing strategy more...

Electronic Commerce Strategies ...ts business strategies for electronic commerce, including branding, technology-enabled relationship management, purchasing, electronic data interchange, supply-chain management, auction sites, virtual communities, and Web portals. Also discussed are the factors that are important to electronic commerce but that are not business or technology issues. These include international, legal, ethics, more...

Electronic Commerce Security Issues This course describes the technologies of ecommerce, including electronic commerce security issues and electronic payment systems. Also presented are business strategies for electronic commerce, including branding and technology-enabled relationship management. The course ends with a discussion of topics that are important to e-commerce but are neither business nor technology issues. These topics more...

Brand Management: Fundamentals of Brand Management Brand Management: Fundamentals of Brand Management introduces students to essential brand information including common branding terms the importance of brand value the characteristics of a good brand name and brand mark and the responsibilities a brand manager should fulfill. The program also details the role brand management plays in the strategic marketing process the steps of the consumer more...

Brand Management: Branding on the Web ...Branding on the Web gives you information about branding on the Internet. The program provides you with processes for branding on the Internet creating a secondary brand on the Internet and how to introduce a brand on the Internet. Additionally the program provides you with guidelines for each process as well as guidelines for developing effective Internet brand names. By applying the more...

Value Chain Management: Elements of the Value Chain In Elements of the Value Chain you will learn the key features of value chain management and the various organizational activities that add value to a companya s product or service. This course details the key components of successful products or services the importance and benefits of customer loyalty and customization. This course teaches how collaboration delivery production and outsourcing more...