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Build a Powerful Branding Strategy--Instructor-Led on-line e-learning cbt (computer based) A Trump U Course- The age of brand reality is here. Today, it`s critical to ensure that your brand becomes special` by making a deep emotional connection with your customers and employees. In this one-of-a-kind course, you`ll learn how to effectively use branding to support and strengthen your company`s positioning towards your target market.Students may complete this course within a reasonable  more...
Build a Powerful Branding Strategy--Self-Directed on-line e-learning cbt (computer based) A Trump U Course- The age of brand reality is here. Today, it`s critical to ensure that your brand becomes special` by making a deep emotional connection with your customers and employees. In this one-of-a-kind course, you`ll learn how to effectively use branding to support and strengthen your company`s positioning towards your target market.Students may complete this course within a reasonable  more...
Build Your Own BIZ(tm) - Branding and Beyond Learn how to use branding to set your product or service apart from the competition and build value. You will receive as a bonus 1 year unlimited access to this course from the day of enrollment. If attempting to accelerate your learning (1-2 weeks or less), please pay special attention to key points so you may successfully apply the information gained from this course to your particular business  more...
From 123-CBT Computer Based Training
Introduction to Brand Management on-line e-learning cbt (computer based) There are three ingredients every company needs for branding success: a brand manager, a brand, and the consumer. But how do these ingredients relate and what are they comprised of that makes them so important? This course will demonstrate how each ingredient reacts to the other in order to create a valuable, long-lasting brand. First, you will learn about the responsibilities of a brand manager,  more...
Promoting Your Brand to Consumers on-line e-learning cbt (computer based) Have you ever experienced one of those days when you hear a brand name and then start noticing that brand name at every turn? You hear a contest promotion on the radio, get a coupon in a magazine, see a commercial on the television, or notice a celebrity endorsement on a billboard. It's as if, suddenly, someone flipped a switch and that brand name appeared out of thin air. What do you call that  more...
Managing and Maintaining Brand Equity on-line e-learning cbt (computer based) There's a common saying: "The only thing constant in life is change." This is especially true when it comes to managing brands. Look at Coca-Cola and how it spawned several brand extensions such as Diet Coke and Cherry Coke. Then there was a brief, but widely publicized, brand crisis caused by New Coke, which resulted in the reintroduction of Coca-Cola Classic. This is an example of how, over  more...
Creating a Marketing Campaign on-line e-learning cbt (computer based) Your marketing plan has been approved Now you need to get the job done. How you execute your plan is as crucial as the plan itself. In this course, you'll learn about tactical marketing tools needed to put your plan into gear and create your marketing mix. These include branding, packaging, promotions, publicity, advertising and merchandising.  more...
Recruiting and Selecting Candidates HRCI PHR on-line e-learning cbt (computer based) The Human Resource Certification Institute's (HRCI) certification examinations, HRCI/PHR (Professional in Human Resources certification), cover a broad range of workforce planning and employment issues, including the recruitment and selection of new employees. The HRCI certification examinations are widely recognized as the industry standard for evaluating Human Resource professionals'  more...
Introduction to Online Branding on-line e-learning cbt (computer based) Are you thinking about moving a product into the e-marketplace; that is, sell it on the Internet? This course will provide the learner with a comprehensive overview of the effects the Internet has on marketing a particular brand. Beginning with a brief review of the basics of branding, the learner will then move on to explore how, using traditional principles, today's e-marketers are refining  more...
The Online Branding Environment on-line e-learning cbt (computer based) When a new marketing medium emerges, in this case, the Internet, marketers have to adapt. No matter how marketing savvy they may have been in the use of traditional media, such as newspapers, magazines, radio, and television, the Internet is a whole new world. In this course, marketers will be brought up to speed in the fast-paced world of online branding by a thorough examination of the  more...
Strategies for Building an Online Brand on-line e-learning cbt (computer based) When a product lands on the Internet, the brand becomes more than a mere name; it becomes an interactive brand experience. This course will provide marketers with strategies for building strong online brands by maximizing the interactive nature of the Web. The course begins by identifying key branding objectives and provides useful strategies to take offline brands into an online environment.  more...
Brand Management Integrated Marketing on-line e-learning cbt (computer based)cd rom Brand Management: Integrated Marketing gives you information about integrated brands. The program provides you a process for integrating a brand throughout your company. Additionally, the program defines brand diver components and how these components can be used to communicate an integrated brand through the appropriate media. The program also provides you with guidelines and processes for  more...
Brand Management Branding on the Web on-line e-learning cbt (computer based)cd rom Brand Management: Branding on the Web gives you information about branding on the Internet. The program provides you with processes for branding on the Internet, creating a secondary brand on the Internet, and how to introduce a brand on the Internet. Additionally, the program provides you with guidelines for each process as well as guidelines for developing effective Internet brand names. By  more...
Brand Management Series on-line e-learning cbt (computer based)cd rom The Brand Management Series includes the following courses: Brand Management: Fundamentals of Brand Management Brand Management: Building Brand Equity Brand Management: Managing Brand Equity Brand Management: Developing a Brand Strategy Brand Management: Integrated Marketing Brand Management: Branding on the Web To review individual course descriptions, please return to the previous  more...
Value Chain Management Elements of the Value Chain on-line e-learning cbt (computer based)cd rom In Elements of the Value Chain you will learn the key features of value chain management and the various organizational activities that add value to a company a a s product or service. This course details the key components of successful products or services, the importance and benefits of customer loyalty, and customization. This course teaches how collaboration, delivery, production, and  more...
Brand Management Fundamentals of Brand Management on-line e-learning cbt (computer based)cd rom Brand Management: Fundamentals of Brand Management introduces students to essential brand information, including common branding terms, the importance of brand value, the characteristics of a good brand name and brand mark, and the responsibilities a brand manager should fulfill. The program also details the role brand management plays in the strategic marketing process, the steps of the consumer  more...
Brand Management Managing Brand Equity on-line e-learning cbt (computer based)cd rom Brand Management: Managing Brand Equity explains how to manage a brand name, measure brand equity, and manage a brand on a long-term basis. The program also details the steps for creating brand extensions, the techniques for measuring brand equity, and the options for reviving brand equity. Learn To Identify issues to consider when managing a brand name.  more...
Principles of Marketing Product Strategy on-line e-learning cbt (computer based)cd rom Principles of Marketing: Product Strategy offers the student an overview of the information required to classify consumer and business products, create and promote brand equity, and implement new product development strategies. The program details the functions and objectives of packaging and labeling strategies, the stages of the consumer adoption process, and the four product development  more...
From Serebra Learning Corporation
Branding Your Internet Identity Develop an Online Identity on-line e-learning cbt (computer based) This course helps learners to develop their own online corporate identity, by building recognition and overcoming the various limitations that are associated with the Internet. Professionals who want to create and promote an online marketing strategy  more...
The Food and Beverage Industry Overview Version 2 on-line e-learning cbt (computer based) The discovery of a new dish does more for human happiness than the discovery of a new star, says Anthelme Brillat-Savarin in his famous work, The Physiology of Taste. However, when leading food and beverage manufacturers introduce more than 15,000 new products every year with an average success rate of only 25 , such happiness can be fleeting. Few industries have as much pressure placed upon them  more...
Recruiting and Selecting Candidates HRCI PHR on-line e-learning cbt (computer based) The Human Resource Certification Institute's (HRCI) certification examinations, HRCI/PHR (Professional in Human Resources certification), cover a broad range of workforce planning and employment issues, including the recruitment and selection of new employees. The HRCI certification examinations are widely recognized as the industry standard for evaluating Human Resource professionals'  more...
Recruitment and Selection HRCI PHR on-line e-learning cbt (computer based) The Human Resource Certification Institute's (HRCI) certification examinations, HRCI/PHR (Professional in Human Resources certification), cover a broad range of workforce planning and employment issues, including the recruitment and selection of new employees. The (HRCI) certification examinations are widely recognized as the industry standard for evaluating Human Resource professionals'  more...
Managing and Maintaining Brand Equity on-line e-learning cbt (computer based) There's a common saying: "The only thing constant in life is change." This is especially true when it comes to managing brands. Look at Coca-Cola and how it spawned several brand extensions such as Diet Coke and Cherry Coke. Then there was a brief, but widely publicized, brand crisis caused by New Coke, which resulted in the reintroduction of Coca-Cola Classic. This is an example of how, over  more...
Creating a Marketing Campaign on-line e-learning cbt (computer based) Your marketing plan has been approved Now you need to get the job done. How you execute your plan is as crucial as the plan itself. In this course, you'll learn about tactical marketing tools needed to put your plan into gear and create your marketing mix. These include branding, packaging, promotions, publicity, advertising and merchandising. Managers and team leaders with responsibility for  more...
Introduction to Brand Management on-line e-learning cbt (computer based) There are three ingredients every company needs for branding success: a brand manager, a brand, and the consumer. But how do these ingredients relate and what are they comprised of that makes them so important? This course will demonstrate how each ingredient reacts to the other in order to create a valuable, long-lasting brand. First, you will learn about the responsibilities of a brand manager,  more...
Branding Your Internet Identity eMarketing Overview on-line e-learning cbt (computer based) This course helps learners to understand the different approaches taken toward eMarketing and the various components of an eMarketing plan. A series of strategies are also provided to assist course participants when implementing a Web presence as part of their marketing mix. Professionals who want to create and promote an online marketing strategy  more...
Branding Your Internet Identity Define Your Core Business on-line e-learning cbt (computer based) This course teaches learners the typical components of a business overview - an important part of any eMarketing plan. It also demonstrates how important it is to review your company name. The all-important question - to what degree your organization should launch an Internet presence - is also addressed. Professionals who want to create and promote an online marketing strategy.  more...
Branding Your Internet Identity Form Strategic Alliances on-line e-learning cbt (computer based) This course defines the characteristics of reciprocal links and shows learners how to recognize why strategic alliances sometimes fail. It also helps them to understand the guidelines involved in creating a strategic alliance and shows the steps involved in negotiating, implementing and supporting any alliance. Professionals who want to create and promote an online marketing strategy  more...
Electronic Commerce Strategies on-line e-learning cbt (computer based) This course, eCommerce Strategies, presents business strategies for electronic commerce, including branding, technology-enabled relationship management, purchasing, electronic data interchange, supply-chain management, auction sites, virtual communities, and Web portals. Also discussed are the factors that are important to electronic commerce but that are not business or technology issues. These  more...
Electronic Commerce Security Issues on-line e-learning cbt (computer based) This course describes the technologies of ecommerce, including electronic commerce security issues and electronic payment systems. Also presented are business strategies for electronic commerce, including branding and technology-enabled relationship management. The course ends with a discussion of topics that are important to e-commerce but are neither business nor technology issues. These topics  more...
Principles of Marketing Product Strategy on-line e-learning cbt (computer based) Principles of Marketing: Product Strategy offers the student an overview of the information required to classify consumer and business products, create and promote brand equity, and implement new product development strategies. The program details the functions and objectives of packaging and labeling strategies, the stages of the consumer adoption process, and the four product development  more...
Brand Management: Fundamentals of Brand Management on-line e-learning cbt (computer based) Brand Management: Fundamentals of Brand Management introduces students to essential brand information including common branding terms the importance of brand value the characteristics of a good brand name and brand mark and the responsibilities a brand manager should fulfill. The program also details the role brand management plays in the strategic marketing process the steps of the consumer  more...
Brand Management: Branding on the Web on-line e-learning cbt (computer based) Brand Management: Branding on the Web gives you information about branding on the Internet. The program provides you with processes for branding on the Internet creating a secondary brand on the Internet and how to introduce a brand on the Internet. Additionally the program provides you with guidelines for each process as well as guidelines for developing effective Internet brand names. By  more...
Value Chain Management: Elements of the Value Chain on-line e-learning cbt (computer based) In Elements of the Value Chain you will learn the key features of value chain management and the various organizational activities that add value to a companya s product or service. This course details the key components of successful products or services the importance and benefits of customer loyalty and customization. This course teaches how collaboration delivery production and outsourcing  more...
From Software Training Academy, Inc
Microsoft Sharepoint 2007 for Administrators instructor led trainingon-line e-learning cbt (computer based) Administering SharePoint teaches you the principles and practices of how to deploy, manage, and maintain SharePoint. It takes you through each phase of a deployment as you plan, install, rollout, and support SharePoint in the real world. LEARNING OBJECTIVES Plan server topology. Install and configure WSS and MOSS servers. Upgrade from WSS 2.0 to 3.0. Monitor the server to detect  more...
From JED New Media inc.
What's in a Name? on-line e-learning cbt (computer based) How people initially perceive and respond to your business, product, or service, will often be determined by its name. If you are faced with the challenge of creating a name to brand a product, service, or business, follow this helpful guide to learn some basic strategies, creative techniques, and caveats involved in new name generation. This JEDlet does not cover legal trademark or copyrighting  more...
From Sessions Online School of Design
internet marketing on-line e-learning cbt (computer based)study at homeself directed Taking a business online? Building a commercial Web site for yourself or a client is just the start. To grow any business on the Internet, you'll need to market strategically to your customers, using a range for tools from content sharing to email marketing, search engine optimization, co-branding, ad buys, and more, to reach your target audience. In this 6-lesson Internet Marketing course,  more...
Business Marketing Design Foundation Certificate on-line e-learning cbt (computer based)study at homeself directed This certificate focuses on developing the visual identity, advertising, and marketing skills required for a corporate or small business environment. Students learn professional applications for Adobe Photoshop and Illustrator or equivalent digital imaging and vector drawing tools. Course projects include marketing concept development, critique, retouching, compositing, illustration, print and  more...
Advanced Logo Design on-line e-learning cbt (computer based)study at homeself directed What's in a name? Everything, if you're a logo designer. An effective logo represents much more than a company, product, or service. In the words of the late Paul Rand, logos should be like flags: universal, timeless, and durable. In this 6-lesson course, you'll build your portfolio by tackling a series of challenging logo and branding design projects. Lessons will cover such important logo  more...
Advanced Packaging Design Course on-line e-learning cbt (computer based)study at homeself directed What makes a product stand out on a crowded shelf? What makes it attract the eye excite, inform, and appeal, motivating customers to buy? In this course, you'll learn the art and craft of package design from a seasoned pro. Working from detailed briefs, you'll experience how to design packages for a wide variety of projects, clients, and customers. Key course concepts will include seeing and  more...
Advertising Design Course on-line e-learning cbt (computer based)study at homeself directed Ready to put on your Madison Advenue shoes? Buckle up, because there's no better time to become an ad designer. In this 6-lesson course, you'll learn the principles of the advertising design from both a creative and a business perspective. Case studies from print, Web, and TV showcase advertising concepts at work: persuasion, color psychology and composition, copywriting and typography, and brand  more...
Branding & Identity Course on-line e-learning cbt (computer based)study at homeself directed Did you ever wonder how giant corporations such as CBS, BMW, and Sony establish their corporate images? And how important these company images are in promoting their respective franchises? You'll discover the answers in this course. Explore through case studies the essential skills required to design logos, marketing materials, and advertising programs to establish and promote a corporate  more...
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