Online Branding As eLearning - Training Resources

Build a Powerful Branding Strategy--Instructor-Led A Trump U Course- The age of brand reality is here. Today, it`s critical to ensure that your brand becomes special` by making a deep emotional connection with your customers and employees. In this one-of-a-kind course, you`ll learn how to effectively use branding to support and strengthen your company`s positioning towards your target market.Students may complete this course within a reasonable  more...

Build a Powerful Branding Strategy--Self-Directed A Trump U Course- The age of brand reality is here. Today, it`s critical to ensure that your brand becomes special` by making a deep emotional connection with your customers and employees. In this one-of-a-kind course, you`ll learn how to effectively use branding to support and strengthen your company`s positioning towards your target market.Students may complete this course within a reasonable  more...

Build Your Own BIZ(tm) - Branding and Beyond Learn how to use branding to set your product or service apart from the competition and build value. You will receive as a bonus 1 year unlimited access to this course from the day of enrollment. If attempting to accelerate your learning (1-2 weeks or less), please pay special attention to key points so you may successfully apply the information gained from this course to your particular business  more...

Introduction to Brand Management There are three ingredients every company needs for branding success: a brand manager, a brand, and the consumer. But how do these ingredients relate and what are they comprised of that makes them so important? This course will demonstrate how each ingredient reacts to the other in order to create a valuable, long-lasting brand. First, you will learn about the responsibilities of a brand manager,  more...

Promoting Your Brand to Consumers Have you ever experienced one of those days when you hear a brand name and then start noticing that brand name at every turn? You hear a contest promotion on the radio, get a coupon in a magazine, see a commercial on the television, or notice a celebrity endorsement on a billboard. It's as if, suddenly, someone flipped a switch and that brand name appeared out of thin air. What do you call that  more...

Managing and Maintaining Brand Equity There's a common saying: "The only thing constant in life is change." This is especially true when it comes to managing brands. Look at Coca-Cola and how it spawned several brand extensions such as Diet Coke and Cherry Coke. Then there was a brief, but widely publicized, brand crisis caused by New Coke, which resulted in the reintroduction of Coca-Cola Classic. This is an example of how, over  more...

Creating a Marketing Campaign Your marketing plan has been approved Now you need to get the job done. How you execute your plan is as crucial as the plan itself. In this course, you'll learn about tactical marketing tools needed to put your plan into gear and create your marketing mix. These include branding, packaging, promotions, publicity, advertising and merchandising.  more...

Recruiting and Selecting Candidates HRCI PHR The Human Resource Certification Institute's (HRCI) certification examinations, HRCI/PHR (Professional in Human Resources certification), cover a broad range of workforce planning and employment issues, including the recruitment and selection of new employees. The HRCI certification examinations are widely recognized as the industry standard for evaluating Human Resource professionals'  more...

Introduction to Online Branding Are you thinking about moving a product into the e-marketplace; that is, sell it on the Internet? This course will provide the learner with a comprehensive overview of the effects the Internet has on marketing a particular brand. Beginning with a brief review of the basics of branding, the learner will then move on to explore how, using traditional principles, today's e-marketers are refining  more...

The Online Branding Environment When a new marketing medium emerges, in this case, the Internet, marketers have to adapt. No matter how marketing savvy they may have been in the use of traditional media, such as newspapers, magazines, radio, and television, the Internet is a whole new world. In this course, marketers will be brought up to speed in the fast-paced world of online branding by a thorough examination of the  more...

Strategies for Building an Online Brand When a product lands on the Internet, the brand becomes more than a mere name; it becomes an interactive brand experience. This course will provide marketers with strategies for building strong online brands by maximizing the interactive nature of the Web. The course begins by identifying key branding objectives and provides useful strategies to take offline brands into an online environment.  more...

Brand Management Integrated Marketing Brand Management: Integrated Marketing gives you information about integrated brands. The program provides you a process for integrating a brand throughout your company. Additionally, the program defines brand diver components and how these components can be used to communicate an integrated brand through the appropriate media. The program also provides you with guidelines and processes for  more...

Brand Management Branding on the Web Brand Management: Branding on the Web gives you information about branding on the Internet. The program provides you with processes for branding on the Internet, creating a secondary brand on the Internet, and how to introduce a brand on the Internet. Additionally, the program provides you with guidelines for each process as well as guidelines for developing effective Internet brand names. By  more...

Brand Management Series The Brand Management Series includes the following courses: Brand Management: Fundamentals of Brand Management Brand Management: Building Brand Equity Brand Management: Managing Brand Equity Brand Management: Developing a Brand Strategy Brand Management: Integrated Marketing Brand Management: Branding on the Web To review individual course descriptions, please return to the previous  more...

Value Chain Management Elements of the Value Chain In Elements of the Value Chain you will learn the key features of value chain management and the various organizational activities that add value to a company a a s product or service. This course details the key components of successful products or services, the importance and benefits of customer loyalty, and customization. This course teaches how collaboration, delivery, production, and  more...

Brand Management Fundamentals of Brand Management Brand Management: Fundamentals of Brand Management introduces students to essential brand information, including common branding terms, the importance of brand value, the characteristics of a good brand name and brand mark, and the responsibilities a brand manager should fulfill. The program also details the role brand management plays in the strategic marketing process, the steps of the consumer  more...

Brand Management Managing Brand Equity Brand Management: Managing Brand Equity explains how to manage a brand name, measure brand equity, and manage a brand on a long-term basis. The program also details the steps for creating brand extensions, the techniques for measuring brand equity, and the options for reviving brand equity. Learn To Identify issues to consider when managing a brand name.  more...

Principles of Marketing Product Strategy Principles of Marketing: Product Strategy offers the student an overview of the information required to classify consumer and business products, create and promote brand equity, and implement new product development strategies. The program details the functions and objectives of packaging and labeling strategies, the stages of the consumer adoption process, and the four product development  more...