Online Brands eLearning Training

Managing and Maintaining Brand Equity ...hange." This is especially true when it comes to managing brands. Look at Coca-Cola and how it spawned several brand extensions such as Diet Coke and Cherry Coke. Then there was a brief, but widely publicized, brand crisis caused by New Coke, which resulted in the reintroduction of Coca-Cola Classic. This is an example of how, over time, new competitors come into the market, consumer tastes  more...

Introduction to Brand Management There are three ingredients every company needs for branding success: a brand manager, a brand, and the consumer. But how do these ingredients relate and what are they comprised of that makes them so important? This course will demonstrate how each ingredient reacts to the other in order to create a valuable, long-lasting brand. First, you will learn about the responsibilities of a brand manager,  more...

Brand Management: Developing a Brand Strategy Brand Management: Developing a Brand Strategy gives you information on building defending and developing brand equity as well as introducing new brands. The program also explains the processes for developing secondary and sub-brands. Additionally the program provides you with guidelines for building brand extensions and releasing a brand internationally. By applying the information in this  more...

Brand Management: Integrated Marketing ...tegrated Marketing gives you information about integrated brands. The program provides you a process for integrating a brand throughout your company. Additionally the program defines brand diver components and how these components can be used to communicate an integrated brand through the appropriate media. The program also provides you with guidelines and processes for managing both financial  more...

Brand Management: Branding on the Web Brand Management: Branding on the Web gives you information about branding on the Internet. The program provides you with processes for branding on the Internet creating a secondary brand on the Internet and how to introduce a brand on the Internet. Additionally the program provides you with guidelines for each process as well as guidelines for developing effective Internet brand names. By  more...