Online Building Brands eLearning
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 train the trainer |
 computer-based learning |
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From 123-CBT Computer Based Training
Introduction to Online Branding
Are you thinking about moving a product into the e-marketplace; that is, sell it on the Internet? This course will provide the learner with a comprehensive overview of the effects the Internet has on marketing a particular brand. Beginning with a brief review of the basics of branding, the learner will then move on to explore how, using traditional principles, today's e-marketers are refining
more...
Introduction to Online Branding
Are you thinking about moving a product into the e-marketplace; that is, sell it on the Internet? This course will provide the learner with a comprehensive overview of the effects the Internet has on marketing a particular brand. Beginning with a brief review of the basics of branding, the learner will then move on to explore how, using traditional principles, today's e-marketers are refining
more...
Building an E-Commerce Business Case
...brand identity.
Identify the role of search engines in building brands.
Unit 4: The Virtual Value Chain (2 hours)
Identify ways in which e-commerce can impact primary activities.
Identify ways in which e-commerce can impact secondary activities.
Define the concept of the law of digital assets.
Identify an approach for incorporating the virtual value chain model into a
more...
...brand identity.
Identify the role of search engines in building brands.
Unit 4: The Virtual Value Chain (2 hours)
Identify ways in which e-commerce can impact primary activities.
Identify ways in which e-commerce can impact secondary activities.
Define the concept of the law of digital assets.
Identify an approach for incorporating the virtual value chain model into a
more...
