Instructor Led Business-to-business Organizations Training
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From European Pricing Platform
Implementing Value Pricing for B2B Organizations
Recent years have seen a surge of interest in a value pricinga a the practice of setting prices based on the value a product or service creates for customers, as opposed to a mark-up on costs.
The logic behind value pricing is straightforward. Simply applying a standard mark-up to costs leaves untapped value where some customers in some situations would be willing to pay more. A
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