Instructor Led Business Development Training in Belgium

Implementing Value Pricing for B2B Organizations Recent years have seen a surge of interest in a value pricinga a the practice of setting prices based on the value a product or service creates for customers, as opposed to a mark-up on costs. The logic behind value pricing is straightforward. Simply applying a standard mark-up to costs leaves untapped value where some customers in some situations would be willing to pay more. A  more...