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C-level Executives Training Providers and TrainersContacts Plus ...sition CRM in such a way that it makes practical sense to C-level executives. Beginning with the title of the book, "customer Obsession," on through the last chapter, this book positions CRM for what it really is, namely, a complete change in corporate strategy, from the top down, that brings the customer into focus. ISBN 0-9719652-0-X
& 61478; Customer Relationship Management-Making Hard more...
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