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Campaign Training Seminars and Classes
From Serebra Learning Corporation
Delivering Successful Presentations Simulation
 ...drink will be hitting the streets soon, and the marketing campaign for Passion has already begun. Top-Shelf has been aligned with several restaurant chains to exclusively sell its other soft drinks. Now, Top-Shelf management wants Passion to also be on the menus at these chains. In this simulation, you must prepare and deliver a presentation to some of Top-Shelf's existing customers and more...Managing Anger in the Workplace Simulation
... the high-tech company SafeCom, deadlines on your current campaign are fast approaching. A rocky relationship with your coworker with whom you share responsibility for the campaign and an overworked boss with little time to mediate are both potential catalysts for an increase in your levels of anger and stress. Through it all, you must find a way to keep your cool and finish the day with your more...Creating a Marketing Campaign
Your marketing plan has been approved Now you need to get the job done. How you execute your plan is as crucial as the plan itself. In this course, you'll learn about tactical marketing tools needed to put your plan into gear and create your marketing mix. These include branding, packaging, promotions, publicity, advertising and merchandising. Managers and team leaders with responsibility for more...Principles of Marketing Promotion Strategy
Principles of Marketing: Promotion Strategy offers the student an overview of the information required to identify the elements of the promotional mix, determine appropriate promotional objectives, and select the advertising types and public relations tools to implement. The program details the procedures for creating an advertising campaign, the types of promotional strategies, and the steps of more...Data Management in Commerce Server 2000
To discuss data management in Commerce Server 2000 IT professionals who wish to use Commerce Server 2000 to implement and design e-commerce solutions; students preparing for Microsoft certification in the Designing and Implementing Solutions with Microsoft Commerce Server 2000 exam more...E-Commerce 7 0
This WestNet e-Learning module explores the extensive, invisible "back-end" systems that make online business possible: credit cards and electronic cash, Web marketing strategies, search engines that bring customers to online storefronts, and integrated systems of specialized servers that handle complex transactions at a distance. more...SAP Customer Relationship Management CRM
SAP Customer Relationship Management (CRM) - Overview introduces the trainee to the term Customer Relationship Management (CRM) and its objectives, as well as looking at the basic principles of SAP CRM and explaining what SAP CRM can be used for. Furthermore, the trainee will be introduced to the individual applications of CRM and their most important features. The audience for this course would more...Business Contact Manager with Outlook 2007
...o find and manage. It also allows you to create marketing campaigns and send them to prospective customers, as well as track any communications with your customers and contacts to ensure you stay organized. This course demonstrates how to setup Business Contact Manager with Accounts, Contacts, Opportunities, and Projects. It also demonstrates how to track and link items to records, as well as more...Microsoft Commerce Server 2000 Design and Implementation Part 4: Ad Campaigns, Web Sites, and Shopp
  This is the fourth course in a five part series that teaches how to build ad, discount, and direct mail campaigns. It provides basic coverage of what packaging is, how it works, and when and why the learner will want to package their Commerce Server Web sites. Topics that teach how to manage user accounts and managing orders are also covered. more...
From 123-CBT Computer Based Training
Building an E-Commerce Business Case
 ...nline catalog.
Identify the features of an online sales campaign.
Unit 2: Sales and Services (1 - 2 hours)
Identify the features of the virtual direct sales model.
Identify the role of intermediaries.
Identify online distribution methods.
Identify the features and benefits of online account management.
Identify the features of an online customer services framework.
Identify more...E-Learning Essentials Part 2 Marketing Your Solution
...ntify guidelines for achieving an effective communication campaign. Unit 2: Marketing to Key Customers (0.5 - 1 hour) Identify common management concerns regarding e-learning. Identify guidelines for selling e-learning to executives. Identify guidelines for creating the business case for e-learning. more...Customer Relationship Management CRM
...r. o Mobile Client in SAP CRM. o Marketing Planning & Campaign Management. Audience The audience for this course would include students who need to learn how to use SAP CRM Members of project teams (organizational and conceptual phases). There are no prerequisites for participating in the course. Deployment Options Internet / Intranet, Download, LAN, Workstation Accreditation more...Commerce Server 2000 Design Impl Part 1 Intro
This is the first course in a five part series that covers Commerce Server 2000, focusing on business, functional, and integration requirements that need to be considered in preparation for its deployment. The course then covers Business to Consumer Web sites and fundamental elements of Commerce Server 2000, including installation, administration tools, site packaging, and Commerce Server Manager. more...Organizational Crisis Mgmt Managing a Crisis
...g able to make any car look like new. A dynamic marketing campaign surrounded the launch and included television advertising and in-store promotions. The success of the product is vital to the organization's survival, and it was hoped that the innovative ''Star'' would surprise competitors and reestablish Icon as a market leader. Unfortunately, an early batch of the product was contaminated in more...Project Leadership Leading the Project Team
...is assembling a project team to spearhead a new marketing campaign, and you have expressed an interest in leading the team. In order to gain a better understanding of your abilities and your readiness as a team leader, Ronald will ask you a series of questions designed to test your knowledge and understanding of how to prioritize and complete projects effectively. Unit 3: Overcoming Project more...Principles of Marketing Promotion Strategy
...rogram details the procedures for creating an advertising campaign, the types of promotional strategies, and the steps of the personal selling process. Learn To Identify the definition of integrated marketing communication. Select the elements of the promotional mix. Identify issues to consider when creating more...Brand Management Fundamentals of Brand Management
...e. At its inception it was very successful. Its marketing campaign and branding appealed to people in the 1960's. Over time, though, the brand was unable to attract future generations. Your team was assembled to discuss whether to leave the brand unchanged, change the brand name, or discontinue it entirely. This is the first meeting of the team that consists of Marcus Robinson and Amy Johnson. more...Commerce Server 2000 Design Impl Part 4 Ad Campaigns Websites
...s that teaches how to build ad, discount, and direct mail campaigns. It provides basic coverage of what packaging is, how it works, and when and why the learner will want to package their Commerce Server Web sites. Topics that teach how to manage user accounts and managing orders are also covered. Learn To: o Identify features of Commerce Server 2000 campaigns. o Identify considerations more...
From JED New Media inc.
Fundraising Basics
Maximize the success of your fundraising campaign by implementing a proven management framework from planning, to launch, to wrap-up. Discover a host of tips and suggestions on improving your fundraising activities, compiling a tailored donor list and training your team. more...Selling Your Company to the Press
It suggests different strategies to help you prepare for the interview and proposes some tips and tactics for skillfully answering pre-interview and interview questions. Glean some tips on how to present your organization and your message in a positive manner. more...
From Teach Me IT
Marketing Your Business on the Web
...fic to a Web site
Analyze the role of a public relations campaign in promoting a business Web site
Identify guidelines for promoting your business Web site with online communities
Describe techniques for promoting your products and services on the Internet
Select the most appropriate technique for reaching your target audience
List different types of online advertisements
List guidelines more...
From Sessions Online School of Design
Advertising Design Course
 ...ons, and a final project in which you create an entire ad campaign. Use this course to build your portfolio and address concepts that every ad designer should know.
Outline:
LESSON 1 Intro to Advertising Lesson One builds a firm foundation for your ad design career. You'll trace the evolution of advertising in the United States, and learn about the different roles and departments in an ad more...Banner Advertising
The trickiest part about advertising is that despite centuries of study, tracking, and scrutiny, human behavior remains complex and unpredictable.
No-one really knows enough about how a target audience will respond to be 100% certain that any ad campaign will be successful. However, an understanding of the basics can most assuredly tilt the odds in your favor!
In this hands-on course you'll more...
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