Online Campaign eLearning

How to Successfully Manage a Small Business Pay Per Click Advertising Budget Pay Per Click Marketing Techniques that will save you time and make you money. The advent of pay-for-click search engines now offers you a benefit of instant traffic. To achieve high rankings with the search engines can take 4-6 months with a new site, but with pay-per-click search engines people find you immediately after you setup your account and your bidding request is approved. This tutorial  more...

Information Technology Infrastructure Library (ITIL) This eLearning course has been designed to offer a high level introduction to the concepts, terms, benefits, and relationships within the core IT Service Management processes and functions, according to the Information Technology Infrastructure Library (ITIL) best practice framework. ITIL is becoming the standard of choice for many organizations in terms of operating IT practice as well as  more...

Creating a Marketing Campaign Your marketing plan has been approved Now you need to get the job done. How you execute your plan is as crucial as the plan itself. In this course, you'll learn about tactical marketing tools needed to put your plan into gear and create your marketing mix. These include branding, packaging, promotions, publicity, advertising and merchandising.  more...

E-Learning Essentials Part 2 Marketing Your Solution ...ntify guidelines for achieving an effective communication campaign. Unit 2: Marketing to Key Customers (0.5 - 1 hour) Identify common management concerns regarding e-learning. Identify guidelines for selling e-learning to executives. Identify guidelines for creating the business case for e-learning.  more...

Building an E-Commerce Business Case ...line catalog. Identify the features of an online sales campaign. Unit 2: Sales and Services (1 - 2 hours) Identify the features of the virtual direct sales model. Identify the role of intermediaries. Identify online distribution methods. Identify the features and benefits of online account management. Identify the features of an online customer services framework.  more...

Customer Relationship Management CRM ...r. o Mobile Client in SAP CRM. o Marketing Planning & Campaign Management. Audience The audience for this course would include students who need to learn how to use SAP CRM Members of project teams (organizational and conceptual phases). There are no prerequisites for participating in the course. Deployment Options Internet / Intranet, Download, LAN, Workstation Accreditation  more...

Commerce Server 2000 Design Impl Part 1 Intro This is the first course in a five part series that covers Commerce Server 2000, focusing on business, functional, and integration requirements that need to be considered in preparation for its deployment. The course then covers Business to Consumer Web sites and fundamental elements of Commerce Server 2000, including installation, administration tools, site packaging, and Commerce Server Manager.  more...

Organizational Crisis Mgmt Managing a Crisis ...g able to make any car look like new. A dynamic marketing campaign surrounded the launch and included television advertising and in-store promotions. The success of the product is vital to the organization's survival, and it was hoped that the innovative ''Star'' would surprise competitors and reestablish Icon as a market leader. Unfortunately, an early batch of the product was contaminated in  more...

Project Leadership Leading the Project Team ...is assembling a project team to spearhead a new marketing campaign, and you have expressed an interest in leading the team. In order to gain a better understanding of your abilities and your readiness as a team leader, Ronald will ask you a series of questions designed to test your knowledge and understanding of how to prioritize and complete projects effectively. Unit 3: Overcoming Project  more...

Principles of Marketing Promotion Strategy ...rogram details the procedures for creating an advertising campaign, the types of promotional strategies, and the steps of the personal selling process. Learn To Identify the definition of integrated marketing communication. Select the elements of the promotional mix. Identify issues to consider when creating  more...

Brand Management Fundamentals of Brand Management ...e. At its inception it was very successful. Its marketing campaign and branding appealed to people in the 1960's. Over time, though, the brand was unable to attract future generations. Your team was assembled to discuss whether to leave the brand unchanged, change the brand name, or discontinue it entirely. This is the first meeting of the team that consists of Marcus Robinson and Amy Johnson.  more...

Commerce Server 2000 Design Impl Part 4 Ad Campaigns Websites ...s that teaches how to build ad, discount, and direct mail campaigns. It provides basic coverage of what packaging is, how it works, and when and why the learner will want to package their Commerce Server Web sites. Topics that teach how to manage user accounts and managing orders are also covered. Learn To: o Identify features of Commerce Server 2000 campaigns. o Identify considerations  more...

Principles of Marketing - Promotion Strategy Principles of Marketing: Promotion Strategy offers the student an overview of the information required to identify the elements of the promotional mix, determine appropriate promotional objectives, and select the advertising types and public relations tools to implement. The program details the procedures for creating an advertising campaign, the types of promotional strategies, and the steps of  more...