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Predictive Analytics with Data Mining: How It Works ...s it tough to select and direct analytics technology. How can you get a handle on its functional value for marketing, sales and product directions without necessarily becoming an expert? The answer is, in order to know precisely how predictive analytics may benefit current marketing operations, you do need to learn a few specifics about how it works. This short article covers just enough of  more...

Analytics + Business Expertise = Actionable Predictions for Each Customer ...ess modeling foresees each customer purchase, response or cancellation, predicting the individual behavior of each existing or prospective customer under certain conditions. Naturally, per-customer predictions are key to allocating marketing and sales resources. For example, by predicting which product features each customer will respond to, you can target each customer accordingly. However,  more...