Instructor Led Case Training in West Vlaanderen, Belgium

The Pricing Toolbox Advanced ...g on a validated theoretical framework as well as on many case studies from different industries, the seminar will convey insights that go beyond the classical assumptions and tools of price research and strategy. Traditional price management and the formal modelling of optimal prices are based upon the assumption of a rational decision-maker. Although this simplification facilitates  more...

Pricing in the Face of Intensive Competition Executives may desire to achieve higher prices, but they are also well aware that their pricing latitude is constrained by competition. In Managing Prices in the Face of Competition, we will examine academically researched and industry best practices for managing prices in highly competitive markets. This course applies concepts from the fields of economics, consumer behavior, neuroeconomics,  more...

Workshop B2B and B2C Pricing Excellence Pricing is the most important lever to improve short-term profitability. A limited number of companies master pricing strategies, pricing tactics, and pricing processes extremely well. Most companies, however, do not. In this course we will learn about the pricing methods and the pricing tools that leading companies deploy for sustained above-average profitability. Many industry executives assume  more...

How to implement value pricing in B2B B2C industries 18th & 19th of May, Vienna - Austria Discover pricing strategies and tactics in different kinds of economic situations. In this course, Dr. Andreas Hinterhuber, will learn you what distinguishes pricing champions from other companies. During this training you will discuss and apply case studies which are examples of pricing in excellence in B2B & B2C industries. You will review and apply  more...