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From 123-CBT Computer Based Training
Principles of Marketing Pricing Strategy

...developing a pricing strategy. Choose options to establish different prices for different buyers. Identify pricing strategies. Sequence the steps of the pricing process. Apply the appropriate steps of the pricing process. Audience Managers, supervisors, and executives who can
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Principles of Marketing Pricing Strategy
From Serebra Learning Corporation
Principles of Marketing Pricing Strategy
Principles of Marketing: Pricing Strategy offers the student an overview of the information required to identify the role pricing plays in the marketing mix, to select appropriate objectives for pricing strategies, and to choose common methods to determine pricing. In addition, the program details the issues to consider when establishing a pricing strategy, the legal constraints that can affect
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