Online Company S Strategy eLearning

Strategic Marketing for Entrepreneurs The online course, Strategic Marketing for Entrepreneurs, course reviews issues that a business owner faces while starting a new venture. Questions about marketplace acceptance that all entrepreneurs face are highlighted and answered. Are you starting a new company or venture? If yes, this course contains vital information that can help propel you into a successful business opportunity. Target  more...

Customer Focused Management Sam Walton, founder of Wal-Mart, is reputed to have said, "There is only one boss the customer. And he can fire everybody in the company from the chairman on down simply by spending his money somewhere else." Effective quality management processes focus on the customer. In today's global marketplace, customers have more choices than ever before. To achieve success, it is vital for enterprises to  more...

Branding Your Internet Identity Develop an Online Identity This course helps learners to develop their own online corporate identity, by building recognition and overcoming the various limitations that are associated with the Internet. Professionals who want to create and promote an online marketing strategy  more...

Negotiating to Mutual Benefit The key to being a skilled negotiator is understanding the difference between negotiating and giving money away. This course demonstrates the stages and rules that will gain you a win/win solution, and with it long-term business. If you follow the guidelines set out here, you will be able to handle customer strategies and still close the deal on terms that keep both your company and your customer  more...

From Executive-level Sale to Strategic Partnership Selling at an executive level doesn't stop when the contract is signed. To develop the business and prevent attack from the competition, major accounts need nurturing. This course illustrates how knowledge of various corporate cultures will give you a customer compatible approach that safeguards and maximizes your account revenue. Salespeople who sell at an executive level and obtain and maintain  more...

Progressing through the Complex Sale Simulation You are a regional account representative with DME Corporation, a national direct marketing firm, which has recently opened its Fulfillment Services Division. You are charged with selling this service and have identified a potential prospect. In this simulation, the second of three in this series, you have gained access to the buying influences at MicroGalaxy, an electronic component supply  more...

Advanced Project Leadership Organization Strategy and Business Needs Advanced Project Leadership: Organization, Strategy and Business Needs teaches project managers how to be successful managing high profile projects in large corporations by learning how to navigate different organization types, and what role project management plays in the different organization types. You will acquire the skills necessary to determine company strategy and the process to use that  more...

A New Manager s Role in the Company s Future Perhaps one of the most exciting and challenging changes that comes with moving into a management role is the need to take a more strategic view of the work you are doing. You need to develop a greater awareness of how your own work, and the work of those in your department, fits with the strategic vision of the company. You will also need to have a greater understanding of the impact that the  more...

Managing High Performers Talent Retention Strategy Managing High Performers: Creating a Retention Strategy asks what a company needs to do to attract and then retain high performers. It assists learners in developing an effective retention strategy by creating an awareness of the importance of managing organizational talent and by teaching strategies for retaining this talent. The audience for this curriculum is anyone in middle/ senior  more...

Balanced Scorecard Implementing In Balanced Scorecard: Implementing the Balanced Scorecard, you will learn the importance of using a balanced scorecard as a tool to measure corporate performance relative to your company's strategies. You will also identify the four perspectives of a balanced scorecard, understand how to apply the steps to build a balanced scorecard for your organization, and learn how to construct a strategy  more...

Financial Risk Management Do you like to take risks or do you prefer to avoid them? Do you only take a risk if you know you will be compensated for it in the end? Everyone is exposed to risk at some time--it is unavoidable. Having the proper tools to deal with risk can save you money and help you avoid financial hardship. This course familiarizes you with the strategies and products used to manage corporate risk. You will  more...

International Finance Perhaps you have wondered how one can successfully navigate the maze of options and opportunities offered by the international financial markets. Are there ways to maximize profits while effectively minimizing risk when it comes to dealing on the global level? This course will demonstrate why you would want to transform your purely domestic firm into a multinational corporation; how you decide  more...

Globalization and Our Changing World Globalization has become a foundation for most major corporations. This course provides you with a "big picture" view of globalization. You will be introduced to the trends that have opened the doors to a global economy and the factors that drive corporate globalization. You will also learn about the major trade agreements that pave the road to global commerce. Executives, managers, supervisors,  more...

Globalization and Your Company This course will help you decide if globalization really makes sense for your product or service. You'll learn about the challenges of taking a product or service global, and ways to determine global readiness. You'll also explore business approaches for globalization, including the development of foreign operations. Executives, managers, supervisors, team leaders, and other business professionals  more...

Sustaining Competitive Advantage In today's competitive business environment, being as good as the competition is not enough. An organization must devise strategies and develop the skills, knowledge, and competencies to set it apart from the competition. In this course business strategies are examined that can help a company gain and sustain competitive advantage. Companies build their strength around three key strategic areas:  more...

The Imperatives of Innovation and Leadership in Strategy This course is designed for individuals aspiring to become strategically focused in their business operations and to innovate and lead change in their organizations. As organizations strive to keep abreast of a fast-changing business environment, the need for innovation increases. While some companies focus on incremental and continuous innovations, other companies have managed to create  more...

Pricing for Profitability Nothing can be more harmful to the success of your new product or service than incorrect pricing and other financial projections In this course, you will not only learn how to gather pertinent revenue and expense information to help you price your product, but also how to determine your objectives and policies to correctly position your product in its market niche. You'll examine three methods and  more...

Setting the Stage for IT Success How have the responsibilities of IT professionals changed over time? What can you do to bring together the diverse concerns of the IT department and top business managers? What are the best ways to convince management that your IT solutions are grounded in reality? Answers to these questions are presented in this course examining strategies that learners should know to understand the role of IT  more...

Define the Six Sigma Opportunity Have you ever heard someone say, "That's putting the cart before the horse"? It's a quaint way of describing a process that's being implemented in a backward manner. One example of this is a company that begins to make organization-wide improvements before identifying which improvements would provide optimal benefits. This course, Define the Six Sigma Opportunity, is a guide for choosing those  more...

Six Sigma Listening to the Voice of the Customer Let the buyer beware. That old business maxim of caveat emptor once struck fear in the hearts of many wary consumers. Now there's a new reality: Competition for consumer attention is intense across all industries and markets, so now it's the company itself which is being admonished to beware. That means businesses should be looking for the best way to gauge what its customers really need and want.  more...

Six Sigma DMAIC Defining the Problem What's your problem? It could be said that this is one way to get to the heart of a matter. Of course, there's a better way. In this course, Six Sigma DMAIC: Defining the Problem, Six Sigma Green Belts and team members are given a systematic, objective, and measurable process for quantifying the challenges facing your organization. In lesson one, "The Project Charter," you'll learn guidelines for  more...

Organizational Goals and Objectives Before a Six Sigma project can be executed, organizational strategic planning goals and objectives must be defined. Determining selection of appropriate projects and choosing an effective improvement model are crucial tasks that help to ensure your company is pointed in the right direction. Performing risk analysis while avoiding pitfalls common to Six Sigma projects is also important to prevent  more...

Six Sigma and the Corporate Enterprise What exactly is Six Sigma , and why is it important to your company? This course helps you to make that determination through a discussion of basic concepts underlying the Six Sigma philosophy. A broad overview is provided of the initial development of Six Sigma; Six Sigma's uses in leading companies to date; the benefits to be realized by successful deployment, and the metrics and core  more...

Evaluating Brand Effectiveness Your company spends a lot of time and energy creating and building brand name products. From the most memorable name, to the most enticing packaging, to the perfect combination of media, you want everything to be right. Now the question is: Is it working? This course explores why you need measurement systems to examine your brand's effectiveness with consumers and to evaluate your brand equity.  more...

Managing and Maintaining Brand Equity There's a common saying: "The only thing constant in life is change." This is especially true when it comes to managing brands. Look at Coca-Cola and how it spawned several brand extensions such as Diet Coke and Cherry Coke. Then there was a brief, but widely publicized, brand crisis caused by New Coke, which resulted in the reintroduction of Coca-Cola Classic. This is an example of how, over  more...

Marketing Management So, now you're a marketing manager. What are the expectations you and others have of this position? What skills do you need? How do you put together a marketing team? How do you lead that team to success? How can you tell if you're doing a good job? In this course you'll look at marketing management from top to bottom--starting from the basic skills you need as a marketing manager, through  more...

Customer Satisfaction Through Resource Management The ISO 9001:2000 standard structures its Quality Management System (QMS) model into four major areas: Management Responsibility; Resource Management; Product Realization; and Measurement, Analysis, and Improvement. Resource Management is one important component of the QMS. This course examines the management of human, material, and environmental resources that are necessary to maintain an  more...

Steps for Successful ISO Registration An organization must carefully plan and integrate into their own quality management system a comprehensive strategy to comply with ISO 9001:2000 requirements. This course discusses the necessary steps required to organize for ISO registration. For example, management commitment must be obtained, a steering team and internal audit program established, and the appropriate registrar selected.  more...

Building Brand Equity Every time a corporate merger or buy-out occurs, you are sure to see plenty of headlines about the number of subsidiary companies each corporation owns. Here's why: brand equity. It's a fact that each subsidiary of a corporation has a value linked to its brand names, in addition to its base dollar-value. This value is measured by the consumer's attitudes and loyalties toward the brand.  more...

Introduction to Brand Management There are three ingredients every company needs for branding success: a brand manager, a brand, and the consumer. But how do these ingredients relate and what are they comprised of that makes them so important? This course will demonstrate how each ingredient reacts to the other in order to create a valuable, long-lasting brand. First, you will learn about the responsibilities of a brand manager,  more...

Branding Your Internet Identity Define Your Core Business This course teaches learners the typical components of a business overview - an important part of any eMarketing plan. It also demonstrates how important it is to review your company name. The all-important question - to what degree your organization should launch an Internet presence - is also addressed. Professionals who want to create and promote an online marketing strategy.  more...

The Eurocamp Case Study 1: Overview In business making the right financial decisions can mean the difference between win or lose, success or failure. Successful organisations rarely win by accident. They manage their financial strategy and decisions -- balancing risks and rewards -- satisfying the financial needs of the business as well as the expectations of investors. This course explores some of the key concepts of financial  more...

Apply the Theory: The Ford Motor Company Case Study Operations planning and Operations Management has never been more sophisticated, nor more demanding. The pressure to improve quality; the need to manage materials and people more cost effectively; the drive to manage capacity more flexibly; and develop control systems which highlight problems while there's still time to do something about them, conspire to make the role of Operations Manager one  more...

Organizational Learning Developing a Knowledge Management System In Organizational Learning: Developing a Knowledge Management System, you will learn the benefits of a learning organization. You will also learn processes for aligning strategy with knowledge management and how to identify who should be included in a knowledge assessment team. In addition, you will learn the process for performing a knowledge assessment and selecting a knowledge management  more...

Operations Management Fundamentals of Operations Management Operations Management: Fundamentals of Operations Management offers the student an overview of the components of operations management. The program defines each of the components and introduces the student to the concepts of quality and project management. In addition, the program offers examples of how changing operations affects a company s operation processes. The target audience for this  more...

Operations Management Operations Components Operations Management: Operations Components offers the student an overview of seven components of operations management. The program defines each of the components and introduces the student to the responsibilities of an operations manager. In addition, the program offers examples of how each component is applied to a company s operations. The target audience for this series is managers,  more...

Customer Service This series is designed to help users create and maintain good customer services. Concepts covered include defining company-wide customer service and standards, strategies for effective communication, and effective problem resolution. The series also provides an overview of creating a customer service department that useful tools for providing excellent customer service.  more...