Online Comparative eLearning

Developing Customer Satisfaction Surveys By the time most people have the chance to develop their first survey, they've seen so many that it seems like developing one will be a piece of cake. To an extent, they're right. Developing a GIGO (Garbage In/Garbage Out) survey is a no-brainer. Developing a survey that gets valid, reliable data, however, is both science and art. In this course, you'll learn to use the principles of survey design  more...

Evaluating Brand Effectiveness Your company spends a lot of time and energy creating and building brand name products. From the most memorable name, to the most enticing packaging, to the perfect combination of media, you want everything to be right. Now the question is: Is it working? This course explores why you need measurement systems to examine your brand's effectiveness with consumers and to evaluate your brand equity.  more...

Windmaster Case Study 3: Company Analysis Competing in the business world isn't a peaceful game. Companies are fighting to win; to build new levels of competitive advantage; to secure customers, market share and profits. The winners rarely succeed by accident. They develop strategies and strategic plans and hire people who can face strategic dilemmas and make tough decisions. This course introduces you to company analysis and explains its  more...

Financial Management: Analyzing Financial Statements In Financial Management: Analyzing Financial Statements, participants will learn about the various tools available for analyzing financial statements.  more...