From Serebra Learning Corporation
Customer Service : CARE for your Customers 


...or that makes their products and services tower above the competition. They also recognise that it's no longer enough to give satisfactory service that meets customers' expectations. To get customers coming back time after time, you must beat their expectations. This course introduces the mnemonic
CARE - make
Contact,
Analyse,
Respond and
Exceed. It will help you enhance your communication
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Overview of Business Process Management 
...competition is tough. Organizations are under a great deal of pressure to become more productive and more efficient while developing new, innovative products and services more rapidly than ever before. Management is demanding improved quality, reduced costs, and increased productivity with fewer resources. How can organizations respond to these pressures while remaining competitive in the
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From Executive-level Sale to Strategic Partnership 
...gned. To develop the business and prevent attack from the competition, major accounts need nurturing. This course illustrates how knowledge of various corporate cultures will give you a customer compatible approach that safeguards and maximizes your account revenue. Salespeople who sell at an executive level and obtain and maintain key accounts; salespeople who want to move into executive sales
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The Banking Industry Overview Version 2 
...e future, while coping with regulatory compliance, global competition, and financial and operational risk.This course provides an overview of the banking industry. First, this course provides an introduction to the banking industry's value chain, business model, and trends. Second, this course examines the business and regulatory issues and challenges facing the banking industry. Finally, this
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The Manufacturing Industry Overview Version 2 
Business has only two functions - marketing and innovation. Companies in the manufacturing industry seem to be taking this lesson from the legendary management guru,
Peter F. Drucker, very seriously now. The manufacturing industry - the powerhouse driving many economies - has been reeling under the most challenging time in its history. Manufacturers are striving to be more innovative, compete
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The Telecommunications Industry Overview Version 2 
Connecting the globe, the telecommunications industry is an essential element of the modern business world. It is also one of the most volatile. Plagued by regulatory discord and economic uncertainty, telecom carriers have struggled to maintain sound footing and a competitive edge, all the while endeavoring to provide crucial, uninterrupted service to their customers. In an age of rapidly
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Using Surveys to Measure Customer Satisfaction 
...tomer opinion if you are to prevent them defecting to the competition. You need to measure customer satisfaction on a regular basis, and this course will give you the tools to do this. Once you have established the attributes of your service that customers value the most, by gathering their qualitative feedback, you need to gauge how they rate your company's ability to deliver them. This course
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Measuring Customer Satisfaction Simulation 
... and first-person adventure games of the last decade. But competition has grown increasingly fierce in the industry, and
Stratoscape is starting to feel the bite of an up-and-coming company,
Tempest's
Core. It's game time for Stratoscape, and they've begun an intensive marketing outreach, reevaluating their customer base from every angle. Stratoscape sells primarily to end-users, but they do
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Leadership Without Authority 
Lily
Tomlin said, "I always wondered why somebody doesn't do something about that. Then I realized I was somebody." Tomlin could have been speaking on behalf of many employees in the corporate world who, despite having little authority, take it upon themselves to become leaders nonetheless. Becoming a leader, and getting results, without authority is especially important in today's corporate
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Writing a Business Case 
...or your project. Otherwise, you may be eaten alive by the competition In this course, you will learn how to plan, write, and present a business case to persuade key decision makers in your organization that your proposal is a winning initiative. This course will show you the principles for preparing an effective business case, and it will guide you through the writing process, from defining
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Managing in a Global Business Environment 
...competition all around the globe. In this challenging environment companies seek to adopt strategies that sustain their business growth. As a result organizations are changing the way they conduct and operate their businesses, transforming themselves in order to cope with these demanding circumstances. For today's business managers the need to comprehend these strategic drivers for change is
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Managing For High Performance 
..., most importantly, how to avoid losing the talent to the competition. In addition, managers need to be able to evaluate an individual's performance and provide clearly defined outcome-based performance standards that create a benchmark for success. This requires managers to learn how to develop, coach, motivate, and inspire their high performers. The target for this path is senior level
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Investment Project Analysis and Selection 
Don't be intimidated by corporate finance and choosing appropriate investment projects. If you are a corporate manager faced with choosing between different investment projects, this course will be helpful. You will learn how to choose corporate projects based on the different project analysis models and advanced analysis tools. This course is designed specifically for business managers, financial
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Sustaining Competitive Advantage 
...'s competitive business environment, being as good as the competition is not enough. An organization must devise strategies and develop the skills, knowledge, and competencies to set it apart from the competition. In this course business strategies are examined that can help a company gain and sustain competitive advantage. Companies build their strength around three key strategic areas:
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Pricing for Profitability 
Nothing can be more harmful to the success of your new product or service than incorrect pricing and other financial projections In this course, you will not only learn how to gather pertinent revenue and expense information to help you price your product, but also how to determine your objectives and policies to correctly position your product in its market niche. You'll examine three methods and
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Six Sigma and the Voice of the Customer 
...umers. Fortunately, the tide has turned. Increased market competition, modern consumer protection laws, and expanded customer awareness have helped negate the influence of this business maxim. Today, organizations are admonished to heed the voice of customers and give them what they really want. "
Voice of the customer," or
VOC, is a
Six Sigma term that refers to customers' actual, as opposed to
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Competitive Factors in Strategic Marketing 
You've got a great idea for a new product or service for your organization, or a major enhancement for an existing one. Now you've got to present the case to the decision-makers to go forward. What kinds of topics should you include in your strategic marketing plan? In this course you'll learn exactly what to consider as you develop and present your plan, including market data and competitor
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Antitrust--Talking with the Competition 
Collaboration is an agreement to engage in some form of economic activity with another party. In modern markets, competitors may decide to collaborate for a number of reasons. These include funding innovation projects, sharing marketing or distribution costs, or implementing best practices in production or services. Collaborating with a competitor can help your company to cut costs and deliver a
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Project Management Fundamentals 
...competition in the business world has grown to an extent where you need to deliver the best products and services in order to sustain your business. To meet the demands of modern businesses, you need to prioritize the projects in hand, ensure smooth project execution, and develop quality products in the stipulated time and within the allocated budget. To achieve these goals, you must use the
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Business Code of Conduct: Ethical Responsibility 
This course examines ethical responsibility in the workplace by focusing on relationships with customers prospects competition suppliers creditors and employees. identify effects of ethical behavior on the internal constituencies of a company. identify effects of ethical behavior on the external constituencies of a company. identify features of a corporate code of conduct. identify issues that a
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Team Management: High Performance Teams 
In
Team Management:
High Performance Teams you will learn the concepts behind effective team leadership. Your goal is to adjust your leadership abilities to meet the needs of a diverse collection of individuals as you lead them through a team project. If you are a strong team leader you will successfully release your company's product before the competition and save your company.
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From JED New Media inc.
Attracting Attention to Your Web Site 
Placing your business on the
Web is a costly enterprise. You need to capitalize on your investment by attracting significant traffic to your site. You can achieve this by implementing a number of marketing strategies that are tailored to this medium. Outlined here are five different methods you can implement immediately.
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Breaking Barriers by Brainstorming 
Incorporate brainstorming as an effective problem-solving tool to conquer business challenges. Whether you are a small business owner, department head, or team leader, you can benefit from this invaluable asset in today s competitive business environment. Learn how to creatively generate ideas and conduct productive brainstorming sessions.
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Buying Advertising 
Get maximum value from your advertising budget by implementing the tips offered here. Learn some pointers on how to buy advertising in print, radio, television, billboards, transit, and on the
Internet. Get all the necessary tools to manage your advertising budget cost-effectively.
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Cold Calling with Confidence 
Brush up on successful methods for cold calling to market products or services. Learn effective techniques for landing that first appointment, turning rejection into a potential sale, and building strategies for maintaining contact over time. Whether you are a beginner in sales, or in need of a refresher, developing a wide array of skills and strategies helps build confidence throughout the sales
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Eliminating Feedback Filters 
Communication filters serve to protect our self-image, reinforce the perceptions we hold, and shield us from negative or threatening feedback. Gain greater perspective on interpersonal work dynamics by successfully identifying and overcoming the most common information feedback filters.
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Exploring Recruitment Options 
Find out about the principal recruitment options and innovations available to you. Perhaps you have never recruited before, or feel that your techniques need updating? Do you wonder where other companies look? This
JEDlet provides you an abundance of recruiting ideas and tips for finding the right person for your job opening.
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Simple Steps to Super Slogans 
To develop and preserve a positive corporate image, organizations inevitably rely on slogans. The information presented here offers valuable tools on how to identify a successful slogan, determine the right type of slogan to use for your product, and how to go about writing and testing effective slogans.
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