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Six Sigma and Lean in the Organization Six Sigma and Lean in the Organization ASQ Six Sigma Green Belt (SSGB) Six Sigma is a highly disciplined, data-driven improvement program that helps companies focus on eliminating defects in any process and delivering near-perfect products and services. Six Sigma has been globally accepted as a profitable and winning business strategy. More and more companies are embracing Six Sigma in a  more...

Antitrust - Overview Antitrust - Overview Antitrust laws prohibit business practices that undermine competitiveness or are considered to be unfair. The term 'antitrust' derives from US legislation that was originally formulated to combat business trusts now commonly known as cartels. There are three major federal antitrust laws: the Sherman Antitrust Act, the Clayton Act, and the Federal Trade Commission Act.  more...

Antitrust - Talking with the Competition Antitrust - Talking with the Competition Collaboration is an agreement to engage in some form of economic activity with another party. In modern markets, competitors may decide to collaborate for a number of reasons. These include funding innovation projects, sharing marketing or distribution costs, or implementing best practices in production or services. Collaborating with a competitor can  more...

Writing a Business Case Writing a Business Case Which would you rather do: prepare a business case for your latest project or go to the dentist? Given the choice, many of us would tend to choose the latter. Whether you want to invest in product development or reinvent your business processes with new marketing channels, it is now more important than ever to have a business case that is carefully planned,  more...

Using Surveys to Measure Customer Satisfaction Using Surveys to Measure Customer Satisfaction If you're lucky, your customers will complain when they are dissatisfied with your company's service. If you're not so lucky, they'll say nothing and just take their business elsewhere.It's essential that you keep your fingers on the pulse of customer opinion if you are to prevent them defecting to the competition. You need to measure customer  more...

From Executive-level Sale to Strategic Partnership From Executive-level Sale to Strategic Partnership Selling at an executive level doesn't stop when the contract is signed. To develop the business and prevent attack from the competition, major accounts need nurturing. This course illustrates how knowledge of various corporate cultures will give you a customer compatible approach that safeguards and maximizes your account revenue.  more...

Sustaining Competitive Advantage Sustaining Competitive Advantage In today's competitive business environment, being as good as the competition is not enough. An organization must devise strategies and develop the skills, knowledge, and competencies to set it apart from the competition. In this course business strategies are examined that can help a company gain and sustain competitive advantage. Companies build their  more...

The Capital Markets Industry Overview Version 1 The Capital Markets Industry Overview: Version 1 The capital markets industry is an exciting, fast-paced, and volatile industry. Comprised of investment banks, securities firms, and a variety of other stakeholders, the industry helps companies and governments raise long-term funds on the capital markets. The industry participants deliver various services to their clients, such as  more...

The Information Technology Industry Overview Version 3 The Information Technology Industry Overview: Version 3 The information technology industry plays a unique role in helping companies conduct their businesses in the modern era. Industry participants must be highly competitive to provide the latest technological advances. It provides value to customers by embracing new trends, such as cloud computing, virtualization, and mobile application  more...

Competitive Marketing Strategies Selecting Implementing Strategies Competitive Marketing Strategies: Selecting & Implementing Strategies Competitive marketing strategies can help your organization gain market share, minimize the impact of competitors, and increase revenues. These outcomes can only be achieved, however, if organizations understand how to translate their competitive advantages into winning strategies. This course describes the different types  more...

Customer Driven Process Improvement Identifying Customer Needs Customer Driven Process Improvement: Identifying Customer Needs Rapid change and intense competition mean that organizations have to establish and maintain a clear, consistent understanding of their customers' requirements, and then meet those requirements on an ongoing basis. Information about what customers need should drive strategy and core process improvements. But the first step in any  more...

Sales Team Management Simulation Sales Team Management: Simulation During the course of this simulation, you will assume the responsibilities of a sales manager for Upper Crust Delectables--a thriving business that distributes gourmet baked goods to hotels and restaurants nationwide. Management has found a high degree of success with its sales force by employing a team approach, and you, a longtime employee of the company,  more...

The Fundamentals of Globalization Analyzing the Global Environment The Fundamentals of Globalization: Analyzing the Global Environment A global organization needs to be sensitive to the environmental factors that shape national and global markets. Awareness of conditions at national and global levels enables managers to respond appropriately to the constantly changing social, political, economic, and technological forces they will have to navigate.  more...

Wordtracker Tutorial - Sneak past your competition with the right keywords! This tutorial will show you how to efficiently and effectively use the Wordtracker keyword search service to identify those keywords and keyword phrases that few websites are indexed for in the search engines. Optimizing your site for these keywords or phrases greatly increases your chance for ranking high in search engine results!  more...

Wordtracker Tutorial - Sneak past your competition with the right keywords! Learn HTML all by yourself! A 5 week introductory "Lite" course.  more...

Build a Powerful Marketing Strategy--Instructor-Led A Trump U Course- Without great marketing, your businesses can fail. With the right marketing strategy, you gain a big edge over your competition. In this course, learn to increase your sales through marketing. Professor Don Sexton of Columbia University Business School will show you how -- with real-world examples and video tutorials. Students may complete this course within a reasonable period  more...

Build a Powerful Marketing Strategy--Self-Directed A Trump U Course- Without great marketing, your businesses can fail. With the right marketing strategy, you gain a big edge over your competition. In this course, learn to increase your sales through marketing. Professor Don Sexton of Columbia University Business School will show you how -- with real-world examples and video tutorials.Students may complete this course within a reasonable period of  more...

Fair & Unfair Competition Rules The rules regarding what is fair and unfair competition affect virtually all of a company's business decisions hiring, marketing, sales, customer-relations, and research and development, among others and are important for employees to understand. Violations of these rules can be very damaging to a company generally and, in some cases, to individual employees. Unfair Competition The rules  more...

Trade Secrets & Their Protection Protecting trade secrets is more important than ever today, as companies look for ways to get ahead and stay ahead of the competition. Prudent companies are recognizing the need not only to protect their own confidential business information as trade secrets, but also to guard against the misappropriation of others` trade secrets. Trade Secrets Protecting trade secrets is more important than ever  more...

Build Your Own BIZ - Branding and Beyond Learn how to use branding to set your product or service apart from the competition and build value. You will receive as a bonus 1 year unlimited access to this course from the day of enrollment. If attempting to accelerate your learning (1-2 weeks or less), please pay special attention to key points so you may successfully apply the information gained from this course to your particular business  more...

Managing in a Global Business Environment Companies now face intense competition all around the globe. In this challenging environment companies seek to adopt strategies that sustain their business growth. As a result organizations are changing the way they conduct and operate their businesses, transforming themselves in order to cope with these demanding circumstances. For today's business managers the need to comprehend these strategic  more...

Managing for High Performance Managers today must deal with a myriad of business challenges. Often they must rely on their best personnel to get them out of a jam. But do they have the necessary skills and strategies for managing these key people? This course will examine what organizations need to do to ensure that they attract high performers, how they allow this talent to thrive, and, most importantly, how to avoid losing  more...

Surpassing the Competition Who are you competing against? What are your competitors' capabilities? Competition plays a major role in corporate success. Failure to take into account your competition's strengths, weaknesses, capabilities, and strategies can leave your company vulnerable to unexpected competitive moves. This course presents you with the tools and methods for identifying competitors; collecting competitor  more...

The Banking Industry Overview Version 2 Can you imagine a world without banks? In the past, banks focused on loans and deposits, debits, and credits. Now, due to dramatic changes in the world economy, banking is a far more complex business. On a daily basis, the industry must deal with margin pressures, consolidation, and technological and marketing challenges, not to mention unforeseen financial and political crises. However, with cash  more...

Managing Technical Professionals Simulation Beech & Stern Instrumentation is a medical engineering firm that specializes in the development of cardiac and pulmonary devices. Founded by a former chief of thoracic surgery and a biotechnical engineer, the company has been in operation for nearly three years and has grown rapidly. But with the increasing pace of growth and the diminishing involvement of the founders, Beech & Stern is at a  more...

Measuring Customer Satisfaction Simulation Stratoscape Creations is an industry-leading producer of multimedia and gaming products. They are responsible for bringing to the market some of the most popular flight simulators and first-person adventure games of the last decade. But competition has grown increasingly fierce in the industry, and Stratoscape is starting to feel the bite of an up-and-coming company, Tempest's Core. It's game time  more...

Standard Business Etiquette The rules of proper business etiquette are changing. In many corporations, middle management and the concept of seniority are being replaced by a flat organizational structure and intense competition. Such an environment makes the need for appropriate behavior especially crucial, particularly if you're looking to advance your career. How do you maintain your private "space" when you sit in one of  more...

Brand Management Developing a Brand Strategy Brand Management: Developing a Brand Strategy gives you information on building, defending, and developing brand equity as well as introducing new brands. The program also explains the processes for developing secondary and sub-brands. Additionally, the program provides you with guidelines for building brand extensions and releasing a brand internationally. By applying the information in this  more...

Strategic Management Analyzing Strategic Options Strategic Management: Analyzing Strategic Options offers the student an overview of the information required to develop an effective strategic option, consider appropriate issues when performing a strategic audit, and use the SWOT review to analyze a company's situation. The program describes how to evaluate internal resources, capabilities, and core competencies, and analyze external factors,  more...

Strategic Sales Developing Executive Proposals In Strategic Selling: Developing Executive Proposals, you will learn the keys to preparing an effective written proposal, the questions to answer before writing a sales proposal, and the components necessary to include in a written proposal. You will also learn the steps to follow to create a winning proposal. Finally, you will identify ways to differentiate your proposal from those of the  more...

Economics Products and Markets Having covered the basics of markets and consumers, learners can now examine the relationships between producers and the markets in which they sell in this course a Products and Markets a ?. Learners discover what drives short and long-run costs as well as what makes markets competitive. Different market types and producer theory are also explained. Learn To  more...

Team Management High Performance Teams In Team Management: High Performance Teams, you will learn the concepts behind effective team leadership. Your goal is to adjust your leadership abilities to meet the needs of a diverse collection of individuals as you lead them through a team project. If you are a strong team leader, you will successfully release your company's product before the competition and save your company. Learn To  more...

Business Code of Conduct Ethical Responsibility This course examines ethical responsibility in the workplace by focusing on relationships with customers, prospects, competition, suppliers, creditors, and employees. identify effects of ethical behavior on the internal constituencies of a company. identify effects of ethical behavior on the external constituencies of a company. identify features of a corporate code of conduct. identify issues  more...

Six Sigma and the Voice of the Customer Do you know the phrase, "caveat emptor"? It's a Latin term that means, "Let the buyer beware." It's also a legal principle stating that consumers must purchase goods at their own risk, because unless specifically asked, the seller is generally under no obligation to disclose defects. Caveat emptor once struck fear in the hearts of many wary consumers. Fortunately, the tide has turned. Increased  more...

Six Sigma Listening to the Voice of the Customer "Let the buyer beware." That old business maxim of caveat emptor once struck fear in the hearts of many wary consumers. Now there's a new reality: Competition for consumer attention is intense across all industries and markets, so now it's the company itself which is being admonished to beware. That means businesses should be looking for the best way to gauge what its customers really need and  more...